Today at Citrix Synergy™, the conference where virtualization,
networking and cloud computing meet, Citrix Systems announced a new
Desktop Transformation Model designed to help businesses quickly
realize the many business benefits of desktop virtualization.
Working closely with customers and partners, Citrix has developed
the first industry-endorsed, repeatable method for transforming
desktop computing from today’s device-centric, distributed
management paradigm – to a more user-centric, virtualized model.
The new model combines the collective experience of thousands of
customers and partners across every industry segment who have
successfully rolled out millions of virtual desktops and
applications to their end users. In addition, the Desktop
Transformation Model will be supported by a large ecosystem of
partners through their own set of tools and service offerings,
helping customers accelerate their success with desktop
virtualization.
The desktop virtualization revolution is in full swing, and CIOs
are leading the charge. According to many industry analysts, nearly
50 million new virtual desktops will enter the corporate workplace
over the next three years. With today’s announcement of Citrix
XenDesktop® 5, a breakthrough new release that makes virtual
desktops even simpler to implement and manage, this number is
expected to accelerate rapidly.
Businesses everywhere increasingly understand the “wow” of
desktop virtualization. They recognize that going virtual can have
a profound impact on their top business objectives, whether that
means enabling more flexible workstyles, supporting new devices
like the iPad, creating BYOC programs, enabling hot-desking,
improving data security or a host of other strategic business
priorities.
The key question many customers have at this point is how. “How
do I get started?”, “How do I know it will work in my environment?”
and “How do I demonstrate rapid success with results that are good
for users and good for the business?”. The new Citrix Desktop
Transformation Model is designed to help customers get from “wow to
how” in a few easy steps with powerful new tools, programs and
partners.
Key Facts & Highlights
The Citrix Desktop Transformation Model is based on extensive
experience with customers across all industry segments who have
successfully rolled out large-scale desktop virtualization
projects. It consists of three powerful tools and best practices
that dramatically simplify the process:
1) Business Priority Calculator –
Customers begin with a comprehensive, but easy-to-answer,
questionnaire designed to capture their unique business priorities
and user dynamics, and translate them into specific next-step
recommendations.
2) Desktop Transformation Roadmap
Planner – Next, customers are offered an industry-endorsed
architectural roadmap with best practices showing them exactly
where they are along the path to desktop transformation, how to get
to their desired state, and which paths they need to take in what
order, to achieve their unique business and user goals.
3) Success Accelerator Program –
Finally, customers are offered free enrollment in a highly
innovative new program designed to help them through each step of
their desktop transformation roadmap. This program offers a rich
array of recommended design configurations, guided how-to videos,
best practice tips and tricks, reference architectures and
self-help support resources via a dynamic web experience. Each tool
is provided at exactly the right time in the process to match the
phase each customer is going through, based on the experience of
Citrix and other implementation partners who have helped thousands
of other customers through similar transitions. The Success
Accelerator Program will be available in Q1 2011.
The Citrix Desktop Transformation Model is supported by Citrix
Consulting Services and an extensive array of partners and
third-party products that provide valuable tools for customers to
successfully undergo assessments, planning and implementation of
desktop virtualization for enterprise-wide adoption:
- Broad industry partnerships - To
streamline the transformation process, organizations can engage a
wide range of global and regional system integrators who are
supporting the Citrix Desktop Transformation Model, including
Capgemini, Dell, Fujitsu, HP and IBM. Numerous Citrix Ready®
technology partners are also supporting this model, and are
offering specific products and tools designed to help customers at
each step of the way. These partners include App-DNA, AppSense,
Apptio, Lanamark, Liquidware Labs, Matrix42 and RES Software.
Working with these partners gives customers access to knowledgeable
desktop virtualization professionals, proven services expertise,
real-world best practices and tools that set a desktop
virtualization initiative down the right path.
- More than 15,000 supported
products - Citrix XenDesktop is the only open desktop
virtualization platform on the market certified to work with more
than 15,000 third-party products, including servers, storage,
client devices, printers, webcams, USB peripherals, security
products, systems management solutions, and much more. Through the
Citrix Ready Open Desktop Virtualization program, customers have
the confidence they need to make a smooth transition from physical
to virtual that leverages their existing investments at each step
of the way.
Supporting Quotes:
Al Monserrat, Senior Vice President, Sales and Services,
Citrix
“Establishing desktop virtualization as the best strategy to
manage desktops is quickly becoming a top priority for CIOs. This
is the result of the great strides that desktop virtualization has
made as a way to simplify desktop computing over the last year. We
have gained a significant amount of knowledge helping our customers
adopt virtual desktops more broadly and have collected these best
practices into a useful model that will help continue this desktop
computing transformation. Coupled with the new release of
XenDesktop, our broad ecosystem of partners, and new learning labs,
we are setting our customers up to take desktop virtualization
mainstream.”
Mark Bowker, Senior Analyst, Enterprise Strategy Group,
Inc.
“In a recent ESG survey, 36 percent of enterprise respondents
indicated desktop virtualization was a top IT initiative over the
next 12-24 months, positioning it at the very top of the priority
list. The goals of any desktop virtualization strategy are to
establish immediate wins, quickly gain experience with the
technology, and understand how to advance its initial benefits to a
wider population of users and endpoint devices. With that in mind,
the Citrix Desktop Transformation Model creates a natural affinity
between customer goals and technology adoption.”
To learn more about the Citrix Desktop Transformation Model and
the industry-leading partners supporting this key initiative, and
get access to new tools and resources, visit
www.citrix.com/desktoptransformation.
Related Links and Announcements:
- Announcement blog: “‘Wow’ to ‘How’
Helps You Build Your Own Roadmap for Desktop Virtualization”
- Expert blog: “It’s a Full Moon, Time to
Harvest our Virtual Desktops”
- Expert blog: “The Simplicity of Your
Desktop Transformation Architecture”
- Expert Blog: “Transforming Desktop
Delivery for Clinical Users”
- Video link: “Inside the Citrix Desktop
Transformation Model”
Follow us online:
- Citrix Synergy Press page
- Citrix Desktop Transformation page
- Citrix XenDesktop page
- Citrix Ready Open Desktop
Virtualization program page
- Twitter: @Citrix, @xendesktop,
#citrixsynergy
- Citrix on Facebook
About Citrix Synergy
Born as a user conference more than 10 years ago, Citrix
Synergy™ will present the best ideas from leaders in
virtualization, cloud computing and networking to help you build a
simpler and more cost-effective IT environment. Citrix Synergy
Berlin takes place October 6 to 7, 2010, at the Estrel Hotel and
Convention Center. Citrix Synergy San Francisco will be held May
25-27, 2011 at Moscone West Convention Center. More information is
available on the Citrix Synergy web site at
http://www.citrixsynergy.com.
About Citrix
Citrix Systems, Inc. (NASDAQ: CTXS) is a leading provider of
virtual computing solutions that help companies deliver IT as an
on-demand service. Founded in 1989, Citrix combines virtualization,
networking, and cloud computing technologies into a full portfolio
of products that enable virtual workstyles for users and virtual
datacenters for IT. More than 230,000 organizations worldwide rely
on Citrix to help them build simpler and more cost-effective IT
environments. Citrix partners with over 10,000 companies in more
than 100 countries. Annual revenue in 2009 was $1.61 billion.
For Citrix Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 21E of the
Securities Exchange Act of 1934. The forward-looking statements in
this release do not constitute guarantees of future performance.
Those statements involve a number of factors that could cause
actual results to differ materially, including risks associated
with revenue growth and recognition of revenue, products, their
development and distribution, product demand and pipeline, economic
and competitive factors, the Company’s key strategic relationships,
acquisition and related integration risks as well as other risks
detailed in the Company’s filings with the Securities and Exchange
Commission. Citrix assumes no obligation to update any
forward-looking information contained in this press release or with
respect to the announcements described herein.
The development, release and timing of any features or
functionality described for our products remains at our sole
discretion and is subject to change without notice or consultation.
The information provided is for informational purposes only and is
not a commitment, promise or legal obligation to deliver any
material, code or functionality and should not be relied upon in
making purchasing decisions or incorporated into any contract.
Citrix®, Citrix Synergy™, XenDesktop® and Citrix Ready® are
trademarks of Citrix Systems, Inc. and/or one or more of its
subsidiaries, and may be registered in the U.S. Patent and
Trademark Office and in other countries. All other trademarks and
registered trademarks are property of their respective owners.
Desktop Transformation Model
Ecosystem
Partner Support
Capgemini
Gavin Westwood, Head of Global Delivery, Global
Infrastructure Outsourcing
“The Capgemini Intelligent Workplace offering espouses the goal
of the Desktop Transformation Model: to help customers plan their
evolution towards a true model of IT as a service. Our focus begins
with the user, and we provide a service tailored to the exact needs
of each end-user role, resulting in a greatly enhanced – yet cost
effective – customer experience.”
Dell
Joyce Mullen, Vice President, Global Alliances
“Dell and Citrix are working together to enable efficient and
high-performance desktop virtualization environments that include
many touch points from the datacenter to the desktop. The new
desktop transformation model that Citrix has established will bring
great value to our joint customers helping them accelerate virtual
desktop deployments. There is strong alignment between the Citrix
and Dell methodologies. Combining our respective best
practices and implementation tools, Dell can transform desktop
computing into an open, capable and affordable, turn-key solution
and/or on-demand service that allows users to securely work
from anywhere on any number of devices.”
Fujitsu
Michael Keegan, Business Development Director
“Fujitsu’s portfolio stretches from IT products and datacenter
solutions to Infrastructure as a Service and Managed Infrastructure
services. Our customers trust us to help them make the best
choices for their overall enterprise IT Infrastructure, including
leveraging virtual desktop delivery models. As a strategic partner
to Citrix, we are proud to be one of the largest providers of
virtualized managed desktops in the market and support the Citrix
Desktop Transformation Model that acts as a guide to helping us
achieve our customers’ desktop virtualization goals.”
HP
Alan Wilson, VP, Infrastructure Services
“Customers want solutions that add efficiency and scalability as
they transform their client infrastructure. With Citrix, HP extends
the benefits of the HP Converged Infrastructure with HP Client
Strategy and Implementation services – so organizations have a
complete lifecycle of services for design, implementation and
support to optimize their transformation experience.”
IBM Global Services
Rich Esposito, Vice President, WorkPlace Services
“Up-front fact-based planning, with defined business outcomes,
is absolutely critical to the success of any desktop virtualization
initiative. The Citrix Desktop Transformation Model helps
organizations plan, design and implement a desktop virtualization
project, matching IBM's consultative approach. We use our unique
Smart Business Desktop Cloud offering and methodologies, and
Application and Networking Performance Optimization practices to
consider the end to end environment - including devices, users,
profiles, applications and the network. The result is a
comprehensive desktop transformation strategy and plan that
improves productivity and mitigates risk in the workplace. Clients
rely on our proven architectures, methodologies, best practices and
first hand large scale experiences for their successful workplace
services projects.”
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