Virgin Voyages’ Crew Apparel Created by Design Collective Sets Sail for Miami
October 05 2021 - 12:52PM
Business Wire
British fashion designer Gareth Pugh and Design
Collective™ by Cintas collaborate on modern wardrobe collection
Are you ready for some vitamin sea? Scarlet Lady, the first ship
from Richard Branson’s new cruise line, Virgin Voyages, is finally
scheduled to return home to Miami this October. Design Collective™
by Cintas Corporation (Nasdaq: CTAS) created a modern apparel
collection by British fashion designer Gareth Pugh for the Scarlet
Lady Crew. Virgin Voyages led a collaboration with Design
Collective by Cintas to bring Gareth’s fashion-forward designs to
life with apparel pieces that mirror a vivacity synonymous with the
Virgin brand.
“We used our extensive experience designing and manufacturing
for the cruise industry – and worked closely with Gareth Pugh and
the Virgin Voyages team – to develop this modern and luxurious
collection that’s reflective of this unique brand experience,” said
Todd McKeown, President and COO of Design Collective by Cintas.
“Employee engagement has never been more important and it’s
critical for every crew member to feel confident and comfortable in
their apparel so they can be a key part of the total passenger
experience. We’re honored to work hand-in-hand with Gareth and
Virgin Voyages on this collection, and we’re excited to be involved
in this new launch as the cruise industry begins its comeback.”
The core collection includes sustainable fabrics and garments
designed for a range of job functions, climates and body types. The
program breaks with cruise stereotypes by removing epaulettes
(shoulder stripes designating rank for officers), ties and
waistcoats. Instead it features a distinct combination of structure
and fluidity and includes a wide range of looks from slick,
razor-sharp tailoring to relaxed pillow-case tunic shirts
referencing the early days of British punk and more.
“We really wanted to shake up the industry and redefine cruise
fashion. Working with fashion Designer Gareth Pugh helped us create
a fantastic wardrobe collection for our Crew that reflects a modern
sailing holiday experience so many sailors are craving right now,”
said Dee Cooper, SVP Design and Customer Experience at Virgin
Voyages. “We decided to partner with Design Collective by Cintas to
make sure the garments would deliver on all levels. Their knowledge
of fabrics and application made the designs functional for the
cruise environment, and they helped create an Epic Sea Change for
All.”
Images of the Virgin Voyages collection are available for
download here. For more information about Design Collective by
Cintas, please visit: www.cintas.com/designcollective.
About Design Collective™ by
Cintas
The Design Collective by Cintas is a distinctive fashion house
dedicated to creating a modern wardrobe for employees. With design
studios in Las Vegas, Chicago, Toronto and Miami, Design
Collective’s award-winning designers blend garments from our
ready-to-wear line with custom-designed pieces to curate apparel
collections that enhance brand identity. These collections are
often complemented with garments from our retail brand
collaborations, giving employees wardrobes they love to wear.
Design Collective is a division of Cintas Corporation, a publicly
held Fortune 500 company traded over the Nasdaq Global Select
Market under the symbol CTAS, and a component of both the Standard
& Poor’s 500 Index and Nasdaq-100 Index.
ABOUT VIRGIN VOYAGES
Virgin Voyages is a global lifestyle brand committed to creating
the world’s most irresistible holidays. The brand currently has
four ships on order with master shipbuilder Fincantieri and has
operations in the US, UK and Europe. With its inaugural season
beginning this year, Virgin Voyages’ first ship, Scarlet Lady was
designed to reflect a yacht’s sleek luxury. Featuring spaces
designed by some of the top names in contemporary interiors,
Scarlet Lady will be Adult-by-Design, a sanctuary at sea for the
18+ traveler. A dose of Vitamin Sea will be naturally intertwined
across the entire ship, with well-being activated through a mix of
high-energy moments coupled with relaxation and rejuvenation.
Scarlet Lady will also feature alluring entertainment and 20+
world-class intimate eateries on board. Putting a twist on luxury,
Virgin Voyages will offer incredible value for its sailors with all
restaurants, group fitness classes, soft drinks, and many more
Virgin surprises.
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Christina Alvarez Mulberry Marketing Communications 708-908-0898
calvarez@mulberrymc.com
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