Cinedigm Launches The Bob Ross Channel on Pluto TV
October 20 2020 - 9:15AM
Business Wire
Cinedigm (NASDAQ: CIDM) announced today the launch of the
popular The Bob Ross Channel on the streaming television
service, Pluto TV.
The Bob Ross Channel showcases memorable moments and incredible
paintings from the long-running public television series, featuring
approximately 380 classic episodes and delivering hours of quality
entertainment that is enjoyable for the whole family. As part of
Cinedigm’s agreement with Bob Ross, Inc., Cinedigm has produced and
distributed special messages of support for public television on
the channel, as well as spots highlighting official Bob Ross
painting products, and Bob Ross Certified Instructors. The
free-to-stream channel will provide opportunities for advertisers
to reach their target audience with regular ad breaks.
“We are excited about the continued success of The Bob Ross
Channel and it’s continual expansion into all leading
ad-supported streaming platforms. We are thrilled to partner with
industry-leading Pluto TV to further expand the awareness of Bob
Ross and bring his legacy to a whole new generation of viewers,”
said Tony Huidor, Cinedigm’s General Manager of Digital
Networks.
“Bob Ross has been a fixture on U.S. public television extolling
the virtues of ‘happy accidents’ while teaching us all about the
beauty and joy of painting,” states Amy Kuessner, SVP of Content
Strategy and Global Partnerships at Pluto TV. “We’re proud to bring
his legendary paintings and shows to Pluto TV, allowing millions of
fans free and easy access to premium art content that they love to
explore.”
Pluto TV is the leading free streaming television service with
hundreds of live and linear channels and thousands of movies and
television series on-demand. Pluto TV’s millions of monthly users
will now be able to easily access Cinedigm’s top-tier content as
linear branded channels across all streaming, mobile and web-based
devices.
ABOUT CINEDIGM
For twenty years, Cinedigm (CIDM) has been at the forefront of
the digital transformation of entertainment. Today, Cinedigm
continues that mission by providing content, channels and services
to the world’s largest media, technology and retail companies. Our
content aggregation and distribution services power the world’s
leading digital platforms and retailers. Cinedigm’s Digital
Networks group provides channels and services that entertain
consumers globally across hundreds of millions of devices. For more
information, visit www.cinedigm.com.
ABOUT PLUTO TV
Pluto TV, a ViacomCBS Company, is the leading free streaming
television service, delivering hundreds of live and original
channels and thousands of on-demand movies in partnership with
major TV networks, movie studios, publishers, and digital media
companies. Named by Fast Company as one of 2020’s Most Innovative
Companies, Pluto TV has a global audience of over 33 million
monthly active users, with 26.5 million in the U.S. Pluto TV has an
international footprint that spans across three continents and 22
countries throughout the US, Europe and Latin America. Pluto TV is
available on all mobile, web and connected TV streaming devices
where millions tune in each month to watch premium news, TV shows,
movies, sports, lifestyle, and trending digital series.
Headquartered in Los Angeles, Pluto TV has offices across the
United States, Europe and Latin America.
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version on businesswire.com: https://www.businesswire.com/news/home/20201020005164/en/
Press Contact for CIDM: Jill Calcaterra
jcalcaterra@cinedigm.com 310-466-5135
Press Contact for Pluto TV: Kaitlin Hargrove
kaitlin.hargrove@pluto.tv
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