SCOTTSDALE, Ariz. and
LAS VEGAS, Aug. 23, 2021 /PRNewswire/ -- The Fiesta
Bowl Organization today announced it has joined forces with Caesars
Entertainment, Inc. (NASDAQ: CZR) ("Caesars") in a
first-of-its-kind sports betting and fantasy gaming partnership for
a college football Bowl game. The multi-faceted alliance focuses on
fan engagement, the organization's year-round events and expanding
sports gaming and education in Arizona.
A in a first-of-its-kind sports betting and fantasy gaming
partnership for a college football Bowl game.
"This is a new frontier in the college football space, and
the Fiesta Bowl is again out in front with this fan-focused
partnership. There was significant interest in the marketplace to
partner with the Fiesta Bowl; where Caesars stood out was with its
similar community mindset and a creativity toward setting a new
standard," said Fiesta Bowl Chief Marketing Officer Jose Moreno. "We are teaming with an
industry leader who is dedicated to working with us to elevate our
offerings for college football and all sports fans across
Arizona."
With the new legislation permitting legal sports betting in
Arizona, this multi-year
relationship will expand Caesars's footprint across the state by
bringing its state-of-the-art platform to college football fans
while enhancing the education of responsible gaming and bringing
fans closer to the excitement that college football delivers.
Caesars will host new fan lounges within the stadiums for the
PlayStation® Fiesta Bowl and Guaranteed Rate Bowl, become title
partner of the PlayStation Fiesta Bowl pregame parties and join in
the annual Arizona Bank & Trust Fiesta Bowl Kickoff Luncheon as
presenting partner.
"We're thrilled to work with the Fiesta Bowl Organization on
this landmark partnership to bring college football fans closer to
the game and build awareness around the importance of responsible
gaming practices," said Dan
Shapiro, Chief Development Officer of Caesars Digital.
"These fans are unrivaled in their passion, and we look forward to
offering Caesars Sportsbook to them this fall. Our offering
provides a leading user experience where every wager gives players
more through our award-winning Caesars Rewards."
Sports betting officially goes live in Arizona on September
9, and subject to required regulatory approvals, fans can
make a bet at Chase Field or can download the Caesars Sportsbook
app to make a bet from anywhere in the state. Sports bettors can
earn credits and tier status to unlock incredible experiences
through the industry-leading loyalty program Caesars
Rewards.
Aligning with the Fiesta Bowl Organization is the most recent
addition to Caesars' growing list of sports relationships,
including a recently announced expanded partnership with the
Arizona Diamondbacks, Caesars Superdome and the National Football
League. A part of Caesars Entertainment, William Hill opened
the first sportsbook inside a U.S. professional sports complex at
the world-famous Capital One Arena in 2020.
ABOUT FIESTA BOWL
Since 1971, the Fiesta Bowl is a world-class community
organization that executes innovative experiences, drives economic
growth and champions charitable causes, inspiring pride in all
Arizonans during and outside of college football bowl season. As a
nonprofit organization, it is driven by its vision for the
importance of community outreach and service. Through the
PlayStation® Fiesta Bowl, Guaranteed Rate Bowl and its year-round
events, such as the Desert Financial Fiesta Bowl Parade, corporate
partnerships and numerous community events throughout the year, the
organization provides charitable giving to enhance Arizona nonprofit organizations that serve
communities through youth, sports and education.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest
casino-entertainment company in the US and one of the world's most
diversified casino-entertainment providers. Since its beginning in
Reno, NV, in 1937, Caesars
Entertainment, Inc. has grown through development of new resorts,
expansions and acquisitions. Caesars Entertainment, Inc.'s resorts
operate primarily under the Caesars®, Harrah's®, Horseshoe®, and
Eldorado® brand names. Caesars Entertainment, Inc. offers
diversified gaming, entertainment and hospitality amenities,
one-of-a-kind destinations, and a full suite of mobile and online
gaming and sports betting experiences. All tied to its
industry-leading Caesars Rewards loyalty program, the company
focuses on building value with its guests through a unique
combination of impeccable service, operational excellence and
technology leadership. Caesars is committed to its employees,
suppliers, communities and the environment through its PEOPLE
PLANET PLAY framework. Know When To Stop Before You Start.®
Gambling Problem? Call 1-800-522-4700. For more information, please
visit. www.caesars.com/corporate.
On the Web: www.FiestaBowl.org
Social Media: @Fiesta_Bowl
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SOURCE Caesars Entertainment, Inc.