SBT Selects Brightcove to Power Its New Streaming Service
February 07 2024 - 9:00AM
Business Wire
SBT, the second-largest TV network in Brazil
and one of the largest broadcasters in Latin America chooses
Brightcove’s award-winning streaming technology for the launch of
its new streaming app
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced Sistema Brasileiro de Televisão
(SBT), one of Brazil's most prominent TV networks, has chosen
Brightcove as its official streaming technology partner to power
its new AVOD app, +SBT. The service is scheduled to launch in
April. Selected for its Emmy Award-winning technology, Brightcove’s
reliability, scalability, and security will help SBT stream content
from its more than 100 broadcast stations directly to audiences
throughout Brazil.
“SBT is one of the most well-known media organizations in
Brazil. The launch of their new streaming service will be a
significant step for the company and its viewers and a great
example of how entertainment and content can merge with technology
to reach bigger audiences,” said Marc DeBevoise, CEO of Brightcove.
“Today’s consumers demand instant access to news and content,
making streaming an integral part of any media organization’s
strategy. By partnering with us, SBT will be able to provide a
seamless in-app streaming experience to expand their reach with new
audiences, deepen engagement, and further monetize their
content.”
Brightcove’s work with SBT underlines the importance of having a
trusted technology partner in the media and streaming industry.
Consumer demand for high-quality streams continues to rise, and
media companies are increasingly recognizing the need to partner
with scalable and reliable technology leaders who can deliver
superior and cost-effective solutions, tailored to grow their
streaming businesses, revenue, and end-user experiences.
“As one of the most-watched TV networks in Brazil, we needed to
find a reliable way to deliver a wide range of video content to our
viewers, including popular TV shows, news programs, and events,”
said Roberto Grosman, Chief Transformation Officer at SBT. “We
found a valuable partner in Brightcove. With their robust streaming
solutions, we can trust that our audiences will be able to consume
high-quality and secure video streams. We’ll also be able to view
first-party data analytics to adapt our content and streaming
strategy accordingly.”
SBT joins a roster of media companies that rely on Brightcove to
power their streaming capabilities, including AMC Networks, BBC
Studios, Forbes, In the Black Network, NHL, SKY Mexico, The Academy
of Motion Pictures and Sciences, The National Academy of Television
Arts & Sciences, and Yahoo.
For more information, visit Brightcove.com.
About Sistema Brasileiro de Televisão (SBT)
On August 19, 1981, the Sistema Brasileiro de Televisão was
inaugurated. Considered the Brazilian family channel, SBT reaches
200 million viewers and 69 million homes. It currently has 114
stations across the country, with 24 hours of diversified
programming, with a share of 9.4% in Greater São Paulo and 8.4% in
Brazil. The SBT complex has a total area of 230,000m² with
74,000m² of built area. It has eight studios, totaling an area of
more than 4,400 m², and a scenographic city of 6,500 m². SBT is a
consolidated success in auditorium programs, a reference in the
production of content for children and young people. It has
impartial and credible journalism, in addition to a strong digital
presence with exclusive content.
Source: Kantar IBOPE Media - Instar
Analytics - Household Data - SHR% Total Connected - Greater São
Paulo and Metropolitan Regions (15 markets) - 24 hours - Jan to
Jul/22 | SBT Coverage Atlas – Jul/22.
About Brightcove, Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on LinkedIn, X
(Formerly Twitter), Facebook, Instagram, Threads, and YouTube.
Visit Brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240207031743/en/
Media Joseph J. Nuñez press@brightcove.com
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