Brightcove to Power Yahoo Inc.’s Worldwide Streaming Capabilities
July 31 2023 - 8:59AM
Business Wire
One of the world’s largest media and tech
companies turns to the streaming tech industry leader to strengthen
its video operations, accelerate growth and deliver cost
efficiencies
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced an agreement where global media
and tech giant Yahoo will leverage and broadly integrate
Brightcove’s award-winning streaming technology platform across its
portfolio of digital properties. As the exclusive streaming
technology provider for Yahoo, Brightcove will power its video
streaming from end to end, supporting its massive and growing
consumer demand. Chosen for Brightcove’s ability to deliver
globally at scale with the highest quality and security, Brightcove
technology will ensure reliable, streamlined, and cost-efficient
streaming operations for Yahoo.
“As a trusted brand delivering massive amounts of video content
to consumers globally, we are thrilled to welcome Yahoo to the
Brightcove family,” shared Marc DeBevoise, CEO and Board Director
of Brightcove. “This partnership reinforces our work to achieve our
vision of being the world’s most trusted streaming technology
company.”
Yahoo and its entities encompass a wide-ranging media empire,
including news, sports, and entertainment, and serve users across
the globe. The company needed a scalable and reliable technology
solution to power its streaming content and to augment, and in some
cases replace, its in-house video capabilities and supporting
infrastructure.
“Shifting digital landscapes and technological advancements are
placing media companies in a unique position where they must
balance growing operations to a mass, global scale while ensuring
resource optimization, financial sustainability, and
profitability,” continued DeBevoise. “Our platform will help Yahoo
meet its business goals by supporting this balance. Our service
will enhance their consumers’ overall experience with the
best-in-class and highest quality, most scalable, and secure
streaming technology platform.”
“As Yahoo continues to grow and deliver more content, it was
imperative for us to find a solution that could handle our global
reach and deliver the highest level of performance for our users,”
said Matt Sanchez, President & GM, Home Ecosystem at Yahoo.
“Brightcove’s streaming platform provides superior scale and
performance, and their team is continuously innovating its products
to help deliver the best user experience as well as meet our
business objectives.”
Yahoo selected Brightcove as their official streaming partner
because the company:
- Demonstrated a proven track record of scale and
performance
- Identified savings in the existing streaming technology
stack
- Provided market-proven solutions to support current and
projected video traffic
- Easily integrated into the current monetization stack and
player experiences
- Offers the ability to increase advertising yield and boost
revenue performance
Brightcove’s technical solutions will provide Yahoo with an
optimized video-on-demand (VOD) publishing and delivery workflow,
live streaming and linear capabilities, monetization solutions, and
an industry-leading player and app framework.
Yahoo adds to Brightcove’s roster of media entities who rely on
their best-in-class technology, including AMC Networks, Academy of
Motion Picture Arts and Sciences, BBC, CBC/Radio-Canada, Cox Media
Group, Forbes, The Metropolitan Opera, Sky, and many more.
For more information, visit Brightcove.com.
About Yahoo Inc.
Yahoo serves as a trusted guide for hundreds of millions of
people globally, helping them achieve their goals online through
our portfolio of iconic products. For advertisers, Yahoo
Advertising offers omnichannel solutions and powerful data to
engage with our brands and deliver results. To learn more about
Yahoo, please visit yahooinc.com.
About Brightcove, Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow on LinkedIn, Twitter,
Facebook, and Instagram. Visit www.brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230731267627/en/
Media
Brightcove Joseph Nuñez Director, Global Communications
and Public Relations jnunez@brightcove.com
Yahoo Brittany Votto Senior Communications Manager
Brittany.Votto@yahooinc.com
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