Brightcove Forms Strategic Partnership With PubMatic to Fuel Its Ad Monetization Service
July 20 2023 - 8:55AM
Business Wire
The integration will provide Brightcove
customers with an expanded network of opportunities to monetize
their video content and maximize advertising revenue
Brightcove (Nasdaq: BCOV), the world’s most trusted streaming
technology company, today announced it has entered into a strategic
agreement with PubMatic (Nasdaq: PUBM), an independent technology
company delivering digital advertising’s supply chain of the
future. The partnership combines PubMatic’s programmatic
advertising solutions with Brightcove’s innovative video platform
to enhance and bolster demand for the recently launched Brightcove
Ad Monetization, a service designed to help media companies better
monetize their content.
Brightcove’s integration of PubMatic into its marketplace will
enhance the company’s comprehensive video solution for media
organizations and publishers looking to maximize their advertising
revenue, streamline their operations and grow their business.
“At Brightcove, we continuously look for ways to provide extra
value to our customers and help them monetize their video content.
We want them to be able to focus on creating their content while we
do the heavy lifting to ensure the right mix of monetization
partners are set in place,” shared Michael Dorf, VP of Global Ad
Operations at Brightcove. “PubMatic is leading in the marketplace
with supply path optimization solutions and new innovations like
Activate, which opens tremendous new revenue opportunities for
publishers.”
“We look forward to connecting with Brightcove’s extensive
portfolio of media clients to deliver premium advertising solutions
that will help them drive business results,” said Meghan Jacobi,
Director of OTT Partnerships at PubMatic. “This integration
provides publishers with unique new sources of demand through
Activate, and solutions to manage and monetize their video content
for maximum revenue. Through the combination of our platforms, we
can also provide publishers deeper insights into their audience and
valuable data about the performance of their advertising
strategy.”
This latest partnership reinforces Brightcove’s commitment to
forging relationships with the most prominent advertising platforms
in the industry on behalf of its customers to provide them with a
seamless experience that removes the main challenges to monetizing
video content. Companies taking advantage of Brightcove’s Ad
Monetization service include Atlanta Black Star, Buckeye Broadband,
Cricket Australia, TVB, and WINK News, to name a few.
For more information, visit Brightcove.com.
About PubMatic PubMatic is an independent technology
company maximizing customer value by delivering digital
advertising’s supply chain of the future. PubMatic’s sell-side
platform empowers the world’s leading digital content creators
across the open internet to control access to their inventory and
increase monetization by enabling marketers to drive return on
investment and reach addressable audiences across ad formats and
devices. Since 2006, PubMatic’s infrastructure-driven approach has
allowed for the efficient processing and utilization of data in
real time. By delivering scalable and flexible programmatic
innovation, PubMatic improves outcomes for its customers while
championing a vibrant and transparent digital advertising supply
chain.
About Brightcove Inc. Brightcove creates the world’s most
reliable, scalable, and secure streaming technology solutions to
build a greater connection between companies and their audiences,
no matter where they are or on which devices they consume content.
In more than 60 countries, Brightcove’s intelligent video platform
enables businesses to sell to customers more effectively, media
leaders to stream and monetize content more reliably, and every
organization to communicate with team members more powerfully. With
two Technology and Engineering Emmy® Awards for innovation, uptime
that consistently leads the industry, and unmatched scalability, we
continuously push the boundaries of what video can do. Follow on
LinkedIn, Twitter, Facebook and Instagram. Visit
www.brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230720727753/en/
Media:
Brightcove Joseph Nuñez, Director of Global
Communications and Public Relations press@brightcove.com
PubMatic pubmaticteam@broadsheetcomms.com
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