Dana-Farber Cancer Institute Livestreamed Campaign Announcement Event Powered by Brightcove Video Platform
May 18 2021 - 9:00AM
Business Wire
TOM BROKAW, CANCER PATIENTS, DOCTORS
JOINED DANA-FARBER FOR ‘THE DANA-FARBER CAMPAIGN. DEFY
CANCER.’ LIVE STREAM EVENT, MAY 17
An adult nursing student from Trinidad, a talented young singer,
a real estate developer, and a legendary journalist and author are
all cancer survivors and were featured in Dana-Farber Cancer
Institute’s special online event last night, “The Dana-Farber
Campaign. Defy Cancer.” Tom Brokaw acted as storyteller for
the virtual event that featured vignettes illustrating the
strategic priorities to be supported by The Dana-Farber Campaign
and its vision for preventing, treating, and Defying Cancer. It was
streamed using Brightcove (NASDAQ: BCOV), the global
broadcast-quality video platform for business.
This important event allowed Dana-Farber to reach its broad
network of supporters and bring the power of human connection to
life through an exceptional video experience.
Those sharing their stories of courage were:
Carrigan Nelson, 20, an accomplished singer from Rhode
Island diagnosed two years ago with bone cancer.
Mary London, an immigrant from Trinidad with kidney
cancer who went through treatment then embarked on a career in
nursing.
Doron Broman, a Miami-based real estate developer who was
diagnosed with pancreatic cancer at age 44 and is defying the
odds.
The event was hosted by Dr. Laurie H. Glimcher,
president and CEO of Dana-Farber, and a renowned immunologist.
Other accomplished Dana-Farber researchers, doctors, and caregivers
were featured, including 2019 Nobel Laureate, Dr. William G.
Kaelin, Jr.
In special appearances Andy Grammer, Amy Poehler, Pierce
Brosnan, and more, showed their support for The Dana-Farber
Campaign.
The Brightcove Video Platform makes it easy for organizations
like Dana-Farber to promote, register attendees, and stream events
with scalability to millions of viewers. “This event was critical
to launch our ambitious, multi-year fundraising campaign," said
Erin McVeigh, assistant vice president, Donor Relations at
Dana-Farber Cancer Institute and the Jimmy Fund. "We wanted a
partner to video live stream our event. Brightcove had the
technology covered, so we could focus on the event
programming.”
“Never is our work more meaningful and rewarding than when we
collaborate with an organization like Dana-Farber, whose team works
tirelessly every single day to bring us one step closer to a
cancer-free world,” said Brightcove CMO Jennifer Smith. “Our job is
to ensure live and on-demand events are executed flawlessly for
Dana-Farber and other organizations such as SXSW, The San Francisco
Opera, and more. Our goal is an exceptional viewer experience and a
seamless project for our partners.”
The session was recorded for on-demand viewing, visit The
Dana-Farber Campaign Launch to watch the session.
About Brightcove Inc. When video is done right, it can
have a powerful and lasting effect. Hearts open. Minds change.
Creativity thrives. Since 2004, Brightcove has been helping
customers discover and experience the incredible power of video
through its award-winning technology, empowering organizations in
more than 70 countries across the globe to touch audiences in bold
and innovative ways.
Brightcove achieves this by developing technologies once thought
impossible, providing customer support without parallel or excuses,
and leveraging the expertise and resources of a global
infrastructure. Video is the world’s most compelling, exciting
medium. Visit www.brightcove.com for more information. Video That
Means Business.™
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version on businesswire.com: https://www.businesswire.com/news/home/20210518005720/en/
Brightcove Meredith Duhaime mduhaime@brightcove.com
Brodeur Partners Alex Jafarzadeh ajafarzadeh@brodeur.com
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