Brightcove Launches New Mobile App to Streamline Employee Communications via Video
April 06 2020 - 9:00AM
Business Wire
Brightcove Engage™ is a video management and
publishing app that is optimized for rapid and secure video sharing
across the global workforce
Brightcove Inc. (NASDAQ:BCOV), the leading provider of cloud
services for video, today announced Brightcove Engage™, a
purpose-built application developed for internal communications
professionals to inform employees using the most powerful and
effective means of communication ever created: mobile video. With
templates for quickly organizing content, analytics for monitoring
engagement, and enterprise-grade security and stability, Brightcove
Engage streamlines internal communications using the power of
video.
Studies have shown that employee engagement is highly related to
positive business outcomes, therefore Brightcove Engage fills a
significant market need by allowing employees to view content in a
modern, interactive way. Merging the two most effective mediums of
digital communications – video and mobile – Brightcove Engage
empowers internal communications professionals to build branded
mobile experiences and securely broadcast company-wide live events,
like town halls, as well as on-demand video, such as onboarding and
internal news, directly to an employee’s device without the need
for expensive and time-consuming developer and IT resources. With
security being one of the most important factors that organizations
look for in an application, Brightcove Engage includes critical
security features such as single-sign-on (SSO) to ensure content is
accessible only to people authorized to see it.
"With over 200,000 crew members around the world, video is a
crucial piece of communication to help us efficiently relay updates
to the organization,” said Chelci Fauss-Johnson, Manager of Digital
Media & Event Communications at Wendy's. “It’s always been an
obstacle to reach our crew members in our restaurants; Brightcove
Engage will enable us to do just that. We are excited to deploy
Brightcove Engage in the coming weeks so we can deliver real-time
updates and our appreciation right to our crew members’ mobile
devices.”
“Keeping employees engaged is imperative and incorporating video
to elevate your internal communication strategy is easier than
ever,” said Charles Chu, Chief Technology Officer, Brightcove. “65%
of internal communicators plan to increase their investment in
video as a digital channel. A mobile app allows employees to engage
with content when and where they want to be engaged, whether it’s
on a commuter train or a treadmill at the gym. Brightcove Engage is
an essential solution that merges the accessibility of mobile and
impact of video, while also providing critical analytical features
to monitor and optimize content, as well as the top priority of
security. Brightcove Engage offers all of these features as an
all-in-one package, and creates an internal video-driven employee
community.”
To learn more about Brightcove Engage, please visit:
https://www.brightcove.com/en/brightcove-engage
About Brightcove Inc. (NASDAQ: BCOV)
We are the people behind the world’s leading video technology
platform. With our award-winning technology and services, we help
organizations in more than 70 countries meet business challenges
and create strategic opportunities by inspiring, entertaining, and
engaging their audiences through video.
Since Brightcove was established in 2004, we have consistently
pushed boundaries to create a platform for people who are serious
about video: one that is robust, scalable, and intuitive.
Benefiting from a global infrastructure, unrivalled customer
support, an extensive partner ecosystem, and relentless investment
in R&D, Brightcove video sets the standard for professional
grade video management, distribution, and monetization. To learn
more, visit www.brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200406005166/en/
Meredith Duhaime Senior Public Relations Manager Brightcove |
603-785-8518 mduhaime@brightcove.com Twitter: @meredithduhaime
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