LOS ANGELES, Sept. 12, 2017 /PRNewswire/ -- The Africa
Channel, Inc (TAC) announced today that it will launch its new
streaming video venture -- Demand Africa (DA) -- on October 1.
At launch, the subscription (SVOD) service will offer hundreds
(300+) hours of streaming original and acquired lifestyle content,
before expanding in the following months to include hundreds of
additional hours of scripted TV series and movies.
In addition to premium HD streaming video, Demand Africa will
feature free access to short form video series and an online
lifestyle blog community highlighting content across the African
diaspora on www.demandafrica.com. DA's goal is to make modern
Africa's influence and culture
more accessible throughout the world. The platform will serve as a
global destination to connect viewers to the continent and
introduce them to new voices reflective of Africa's rich and diverse culture.
Demand Africa will be available
on the web, iOS, Android and via Roku, Apple TV and Amazon-- with
video distribution technology provided by Brightcove
Inc. (NASDAQ: BCOV), the leading provider of cloud services
for video.
"Our goal was to find an end-to-end service to host and deploy
Demand Africa globally across all major platforms," said
Dean Cates, Director of Digital
Marketing and Strategy, TAC and DA. "Brightcove's Video Cloud and
OTT Flow applications provided us with an intuitive solution to get
us up and running quickly while maintaining a consistent and
engaging, best in class, experience for our viewers."
By end of Q1 2018, it is projected that Demand Africa will be
streaming more than 500 hours of curated content with access to
more than 113 million viewers in the U.S. alone.
"Demand Africa's mission, like our principal cable offering The
Africa Channel, is to demystify modern Africa and its people for our viewers," said
Narendra Reddy, EVP/General Manager,
TAC. "Demand Africa is a digital platform where programming
multicultural content is our principal focus and not a sub-category
or an initiative."
Reddy said Demand Africa is targeted to a "globally aware
audience with a passion for travel, lifestyles and an interest in
new cultures."
ABOUT BRIGHTCOVE (www.brightcove.com)
Brightcove Inc.
(NASDAQ:BCOV) is the leading global provider of powerful cloud
solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services
that reduce the cost and complexity associated with publishing,
distributing, measuring and monetizing video across devices.
Brightcove has more than 5,000 customers in over 70 countries that
rely on the company's cloud solutions to successfully publish
high-quality video experiences to audiences everywhere.
ABOUT THE AFRICA CHANNEL
(www.theafricachannel.com)
The Africa Channel and its production arm, TAC Studios, is a
showcase for the African continent's most outstanding
English-language television series, specials, documentaries,
feature films, music, biographies and cultural and historical
content. These travel, lifestyle and culture-oriented programs
reflect the people of Africa, the
Diaspora and their influence on the world. The channel's mission is
to open up a daily window into modern African life and, in the
process, help demystify Africa for
viewers globally. The Africa Channel is based in Los Angeles and is available in approximately
seven million homes in North
America and the Caribbean
on cable systems such as Comcast, Charter/Time Warner, Cox and
those represented by the Caribbean Cable Cooperative.
View original
content:http://www.prnewswire.com/news-releases/demand-africa-launches-october-1-streaming-premium-african-content-to-the-world-300517589.html
SOURCE The Africa Channel