Fitness Guru Launches Video On Demand Service Using Brightcove Video Platform
September 07 2017 - 9:37AM
Business Wire
Margaret Richard has produced over 500 episodes
of Body Electric now available on demand
Brightcove (NASDAQ: BCOV), the leading provider of cloud
services for video, announced today Margaret Richard, the creator
and host of the PBS fitness show Body Electric since 1984, is
leveraging the Brightcove video platform to deliver a Video on
Demand (VOD) service to her loyal audience. Richard will not only
have on-demand content from over 500 previous shows, but will be
adding new content to the offering, which will move to a
subscription model in late September.
Using Brightcove, Richard is able to extend the life of her
extensive library and add new content for subscribers. Over 1,000
hours of fitness training for Baby Boomers will be available on
Richards’ website, which will use Brightcove partner, Cleeng, to
manage paid subscriptions.
“I’m tired of hearing stories of frustrated Baby Boomers feeling
invisible at gyms. There are very few programs out there to support
them and exercise is so vital to all of us, especially those over
55 years old,” Richard said. “The advent of streaming media has
given me a new platform to share my vast collection of fitness
shows and go beyond traditional television to reach my
audience.”
“Margaret Richard is an institution to the PBS audience that has
been watching her for over 30 years,” Andrew Feinberg, CEO,
Brightcove, said. “She’s also a great example of someone thinking
outside of the box on how streaming video can extend the life of
their content and add an additional revenue stream. Margaret may be
a Baby Boomer but she’s thinking like a Millennial in her adoption
of new technology.”
Contribute to Richards’ Kickstarter campaign here.
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
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forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
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version on businesswire.com: http://www.businesswire.com/news/home/20170907005944/en/
BrightcovePhil LeClare, 617-674-6510press@brightcove.com
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