Customers can shop EmBeba, Parasol, and Smilo
in select stores and on buybuybaby.com now
UNION,
N.J., July 20, 2022 /PRNewswire/ -- buybuy
BABY®, North America's leading
baby and toddler specialty retailer, is expanding its portfolio of
parent-founded Buzzworthy Brands this summer. Three new
brands, EmBeba, Parasol, and Smilo, are now available in select
stores and on buybuybaby.com, joining the retailer's curated
assortment of high-quality, trusted, and differentiated
products.
buybuy BABY® is expanding its portfolio of
Buzzworthy Brands, a curated assortment of parent-founded
products.
"We're continually on the lookout for unique and
innovative brands – especially brands created by parents for
parents – that we know our customers will love to discover," said
Patty Wu, senior vice president and
general manager of buybuy BABY. "Every child's and family's needs
are different, which makes variety so important. We are proud to
introduce the latest Buzzworthy Brands to our customers so
that parents have access to a wider assortment of products to help
with every step of their parenting journey."
This summer's Buzzworthy Brands:
- EmBeba started in 2019 to help families soothe
baby's sensitive skin without mess or stress. They modernize
generations-old remedies, allowing families to manage their skin
health safely and effectively, so that they can get back to life's
magical moments.
- Parasol diapers' unique RashShield™
design is the result of its co-founder's relentless pursuit to
create the first and only rash-free diaper. Conceived with love in
California, Parasol sources
worldwide to bring the softest, most absorbent, eco-friendly
materials and the latest innovative engineering to babies and their
families.
- Smilo is the ultimate resource for feeding and
soothing, with each product expertly crafted with a bright, modern
aesthetic to satisfy even the tiniest tastemakers and to support
brighter, wider smiles. Smilo's founders leveraged their collective
experience to create products with the highest possible
quality.
"In 2014, we started ParasolCo to create the ultimate diaper
which didn't exist — super soft for sensitive skin, and super
absorbent for no more diaper rash," shared Jessica Hung, co-founder of ParasolCo. "I'm
impressed with buybuy BABY's support of women-owned businesses,
many founded by mothers like myself, determined to do better for
our children. Being chosen as one of their Buzzworthy Brands is not
only tremendous recognition of Parasol products, but of our shared
dedication to babies' well-being and the wonderful journey of
parenthood."
"The partnership between buybuy Baby and Smilo couldn't be a
more perfect pairing. buybuy Baby provides families with a one-stop
shop for all of the ages and stages of early parenthood, and Smilo
is a brand designed to support parents through every step of their
journey with baby," said Keith
Tritschler, co-founder of Smilo.
From trendy and functional baby clothes, to toys, essential
items and much more, buybuy BABY's Buzzworthy
Brands meet parents' ever-evolving needs at a
variety of price points.
About buybuy BABY
buybuy BABY is the leading specialty baby products retailer in
North America, with a 25-year
history of providing families with trusted information and products
they need to confidently navigate the journey of parenthood—across
every milestone, big and small. The company sells a wide assortment
of baby and toddler essentials, as well as nursery furniture.
buybuy Baby is a subsidiary of Bed Bath & Beyond Inc. (NASDAQ:
BBBY). For more information, visit https://www.buybuybaby.com or
https://www.bedbathandbeyond.ca.
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SOURCE buybuy BABY