GBH Transforms Collaborative Workflows with Avid Enterprise Solutions in Broadcast News and TV Production
April 17 2023 - 10:45AM
Avid® (Nasdaq: AVID) today announced an expanded relationship with
GBH and The OutPost, its award-winning audio and post production
finishing facility. The continued relationship with GBH, the
largest content creator for public media in America, including PBS,
NPR and PRX, features the addition of a second Avid S6™ to The
OutPost facilities, which mixes programs for the best producers in
the business including PBS programs like Frontline, Nova and
American Experience.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0338d540-dd59-4d79-ad83-7dbdb6e80a7c
GBH is evolving the infrastructure of The OutPost’s three mix
theatres, where Pro Tools® is the platform of choice for audio
mixing engineers. Adding a second Avid S6 brings compatibility
between rooms and provides The OutPost mixing engineers with the
most powerful, feature-rich mixing platform for Pro Tools, while
providing user friendly ergonomics and rich visual feedback of
automation and audio waveforms to further streamline mixing
workflows.
The Avid S6 has become the industry standard for audio post
production mixing facilities. As budgets and mix schedules get
reduced, engineers are asked to deliver in more formats like Atmos
while mixing larger Pro Tools sessions and demand the powerful
automation and track management features of S6 which have become
indispensable in meeting tight post production deadlines.
Avid and GBH Through the Pandemic
During the COVID-19 pandemic, GBH transitioned to Avid’s
enterprise software subscription for its Media Composer®,
MediaCentral® and Pro Tools solutions, providing them with the
flexibility and scalability to meet the challenges at the time. GBH
was able to quickly move 75 edit suites offsite to provide their
teams with remote access to their on-prem machines and storage. GBH
production teams collaborated virtually in edit suites and mixing
rooms, which included 45 Media Composer suites, four Symphony®
video color grading suites, three sound mixing rooms featuring Pro
Tools and an Avid S6 Control Surface.
“While the pandemic accelerated the broadcast and production
industry’s adoption of new virtual workflows, Avid has ensured that
customers experience zero downtime with quick access to editing
suites and storage for seamless collaboration and immediate
innovation,” said Tom Cordiner, Chief Revenue Officer at Avid. “GBH
is a great example showcasing how broadcast, production and editing
teams are harnessing the power of the cloud to derive even more
value from their content.”
GBH also upgraded its Avid storage capacity to one and a half
petabytes, implementing various levels of Avid | NEXIS F-Series
tiered storage with Avid | NEXIS® VFS virtual file system and Avid
NEXIS® | Flex Subscription. These storage solutions provided GBH
productions teams with full interoperability between Media Composer
and other editing platforms to collaborate from anywhere at any
time.
“Avid has played a huge role in helping us on our mission to
transition towards cloud-based editing and production workflows,
which was greatly accelerated by the pandemic,” said Tim Mangini,
Senior Director of Production Technology, GBH Production Group.
“Our teams depend not only on streamlined, intuitive and
collaborative workflows, but also integration with our other tools,
which Avid excels at. They provide the levels of integration and
customization we need to get the most value out of our
productions.”
Meet with Avid at NAB Show booth N1221 (Las Vegas, through April
19) to experience the innovations that are transforming how media
production teams achieve enhanced collaboration, efficiency,
economy and scale.
About GBHGBH is the leading multiplatform
creator for public media in America. As the largest producer of
content for PBS and partner to NPR and PRX, GBH delivers compelling
experiences, stories and information to audiences wherever they
are. GBH produces digital and broadcast programming that engages,
illuminates and inspires, through drama and science, history, arts,
culture and journalism. It is the creator of such signature
programs as MASTERPIECE, ANTIQUES ROADSHOW, FRONTLINE, NOVA,
AMERICAN EXPERIENCE, Arthur and Molly of
Denali and a catalog of streaming series, podcasts and
on-demand video. GBH’s television channels include GBH 2, GBH 44,
GBH Kids and national services WORLD and Create. With studios and a
newsroom headquartered in Boston, GBH reaches across New England
with GBH 89.7; CRB Classical 99.5; and CAI, the Cape and Islands
NPR station. Dedicated to making media accessible to and inclusive
of our diverse culture, GBH is a pioneer in delivering media to
those who are deaf, hard of hearing, blind and visually impaired.
GBH creates curriculum-based digital content for educators
nationwide with PBS LearningMedia and has been recognized with
hundreds of the nation’s premier broadcast, digital and journalism
awards. Find more information at gbh.org.
Avid Powers Greater Creators People who
create media for a living become greater creators with Avid’s
award-winning technology solutions to make, manage and monetize
today’s most celebrated video and audio content—from iconic movies
and binge-worthy TV series, to network news and sports, to recorded
music and the live stage. What began more than 30 years ago with
our invention of nonlinear digital video editing has led to
individual artists, creative teams and organizations everywhere
subscribing to our powerful tools and collaborating securely in the
cloud. We continue to re-imagine the many ways editors, musicians,
producers, journalists, and other content creators will bring their
stories to life. Discover the possibilities at avid.com and join
the conversation on social media with the multitude of brilliant
creative people who choose Avid for a lifetime of
success. © 2023 Avid Technology, Inc. All rights
reserved. Avid, the Avid logo, Avid NEXIS, Avid | NEXIS VFS
Virtual File System, Avid S6, MediaCentral, Media Composer,
Symphony, and Pro Tools are trademarks or registered trademarks of
Avid Technology, Inc., or its subsidiaries in the United States
and/or other countries. Other trademarks are property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR Contacts Avid Dave Smith -
Americas david.smith@avid.com 978.502.9607 Avid Neil
Beston – EMEA/ANZ neil.beston@avid.com +44 (0) 7770 644
136 Red Lorry Yellow Lorry (Avid’s PR
agency) avid@rlyl.com
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