Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors
September 21 2020 - 10:27AM
Avid® (NASDAQ: AVID) is breaking new ground by enabling content
creators and video editors who use Adobe® Premiere® Pro to
collaborate seamlessly in Avid-based production environments.
Avid’s upcoming release of its MediaCentral®| Panel for Adobe
Premiere Pro–a lightweight software plugin that enables Premiere
Pro editors to connect with post-production workflows for news and
sports—offers the full advantage of Avid storage, asset management
and team collaboration. This integration enables editors
to browse, search, access and edit content and metadata without
ever leaving Adobe Premiere Pro.
In addition, Avid will be hosting the Breaking the Content Silo
Webinar for the creative community, which will highlight the new
integrated workflow, on Thursday, Sept. 24 at 2 p.m. Eastern/11
a.m. Pacific.
The latest release of the Avid MediaCentral platform with
MediaCentral | Panel for Adobe Premiere Pro lets digital-first
content creators reach into the linear production team’s media
library, share their assets and projects, and collaborate with
other editors and content contributors from anywhere around the
globe. This enables a more efficient media production workflow
environment, allowing teams that create content for digital
platforms, social media and marketing to easily share and deliver
content on the same infrastructure used by broadcast teams.
“We’re bridging together the two largest communities of
professional creative tools users and solving common problems that
get in the way of everyone trying to evolve faster and work more
collaboratively,” said Ray Thompson, Director of Market Solutions,
Broadcast and Media at Avid. “Today, digital first production
teams and marketing departments that rely on Adobe Premiere Pro now
can seamlessly work in Avid production environments leveraging
industry-proven production and asset management and
storage solutions to browse, search, edit, share and
distribute content easily. We’re just getting started with
Adobe to make enhancements we know our users will
welcome.”
“Creators and editors want powerful creative capabilities in the
storytelling process–but they also want speed to get great content
out as quickly as possible,” said Van Bedient, Head of Strategic
Development at Adobe. “The Media Central | Panel for Adobe Premiere
Pro enables powerful collaborative workflows in Avid production
environments, allowing creatives to keep pace with the demands of
news and sports content production.”
To simplify the complexities of managing today’s enterprise news
organizations, MediaCentral | Panel for Adobe Premiere Pro brings
unparalleled levels of real-time remote collaboration and security
that enable Adobe Premiere Pro users to work on projects within the
Avid Nexis storage solution on premises or from a remote location.
With phonetic search, multiplatform delivery and send to playback,
the new media and asset management capabilities provide global news
organizations with the ability to more seamlessly add Adobe
Premiere Pro clients.
Avid’s MediaCentral | Panel for Adobe Premiere Pro will be
available in early October. Register for Avid’s Breaking the
Content Silo Webinar or visit
https://www.avid.com/asset-sharing-in-premiere-pro-workflows-with-avid
to learn more.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First, Media
Composer | UltimatePro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
PR Contact:AvidDave Smith978.502.9607david.smith@avid.com
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