SUWANEE, Ga., Dec. 19, 2013 /PRNewswire/ -- ARRIS Group,
Inc. (NASDAQ: ARRS), a global leader in communications and
entertainment solutions, today announced that telecommunications
provider MTS has successfully installed and engaged ARRIS
advertising insertion solution in Winnipeg, Manitoba. The solution, part of the
award-winning ARRIS Media Services Platform (MSP), uses a fully
integrated Mediaroom-compliant solution to seamlessly insert
localized information into the TV stream without adding costly
signal interruptions or time delays.
"We are pleased to provide MTS customers with more relevant
advertising," said Stan Kurtas, Vice President of Marketing at MTS.
"Thanks to our relationship with ARRIS, MTS is the first in
Canada to seamlessly insert local
ads on a Mediaroom television platform."
ARRIS MSP works with ARRIS AdEdge products and also powers
advanced advertising and integrates ad storage, streaming,
insertion, and splicing into one device. The platform's
ad-insertion solution ensures top performance in the following
areas:
Delivery
- Delivers high-quality content to any device, any time, any
place with multi-format streaming support
- Provides both reliable and cost-effective delivery with high
density commercial-off-the-shelf (COTS) platform
- Supports more services, faster with flexible architectures and
easily scalable infrastructures
Management
- Maintains high uptime and drives high customer satisfaction
with advanced monitoring / troubleshooting technology
- Manages and delivers both IP and legacy access networks for
high-quality subscriber experience
Monetization
- Deploys and integrates interoperable solutions for On Demand
and advanced advertising services
"Today's consumers continue to crave true multiscreen
experiences and telco providers need to be able to support
advertising for those experiences, on a variety of devices," said
Neerav Shah, Vice President and
General Manager, Multiscreen Video Infrastructure, Cloud Business
Solutions, ARRIS. "ARRIS ad-insertion solutions solve those
needs, providing an experience that is not only seamless, but
screen-specific, and personalized."
The ARRIS ad-insertion platform was honored with a 2012
Technical & Engineering Emmy® Award at this year's CES show,
marking the fifth win for the ARRIS MSP since 2004.
For more information on the ARRIS MSP, please click here.
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About ARRIS
ARRIS is a premier video and broadband
technology company that transforms how service providers worldwide
deliver entertainment and communications without boundaries.
Its powerful end-to-end platforms enable service and content
providers to improve the way people connect – with each other and
with their favorite content. The Company's vision and
expertise continue to drive the industry's innovations, as they
have for more than 60 years. Headquartered north of Atlanta, in Suwanee,
Georgia, ARRIS has R&D, sales and support centers
throughout the world. For more information: www.arrisi.com
About MTS
MTS is the leading full-service
communications provider for residential and business customers in
Manitoba. The company's suite of
products and services include the latest in wireless technology,
high-speed Internet, an award-winning IPTV service, voice services,
home security, and an extensive range of business solutions.
A technology leader, MTS operates advanced wireless networks
delivering the best coverage for Manitobans with its 4G, CDMA and
Wi-Fi wireless networks and is investing to build out its extensive
fibre-to-the-home network in over 20 Manitoba communities. MTS's
momentum is fuelled by the knowledge, skills and spirit of its
3,000 Manitoba-based employees.
With over 100 years of operations, MTS is rooted firmly in the
community and is a proud sponsor of the MTS Centre, home to the
NHL's Winnipeg Jets. MTS is wholly owned by Manitoba Telecom
Services Inc. which is listed on the TSX (trading symbol: MBT). For
information on MTS's products and services, please visit
www.mts.ca.
ARRIS and the ARRIS Logo are trademarks or registered
trademarks of ARRIS Enterprises, Inc. All other
trademarks are the property of their respective owners. ©
ARRIS Enterprises, Inc. 2013. All rights reserved.
SOURCE ARRIS