Apple Scores Legal Win in France Over App-Privacy Changes
March 17 2021 - 5:29AM
Dow Jones News
By Sam Schechner
France's competition regulator rejected a plea from advertising
companies and publishers to block Apple Inc.'s plan to restrict
tracking of individuals' mobile-app usage.
In a potential blow to smaller companies hoping to block
big-tech rivals' privacy initiatives on antitrust grounds, the
French regulator on Wednesday said that Apple's plan to require
apps to obtain consent from users to track them "doesn't appear to
be abusive."
The authority said, however, that it plans to pursue an in-depth
investigation to determine whether Apple's changes could be
regarded as "self-preferencing" by imposing stricter rules on
third-party apps than it does on itself.
The companies behind the complaint, filed last fall through a
group of trade associations, had argued few users will agree to be
tracked, making it harder for apps to make money from personalized
ads and hurting companies that broker their sale.
Write to Sam Schechner at sam.schechner@wsj.com
(END) Dow Jones Newswires
March 17, 2021 05:14 ET (09:14 GMT)
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