Introducing Kindle Kids Edition—a first ever
dedicated reading experience built just for kids, includes the
latest Kindle with a battery that lasts weeks, not days; access to
over a thousand premium e-books with Amazon FreeTime Unlimited; a
kid-friendly case; and 2-year worry-free guarantee—just $109.99
Next generation Fire HD 10 Kids Edition offers
faster performance, longer battery life, and faster charging, plus
all the content kids love with one year of Amazon FreeTime
Unlimited, a kid-proof case, and a 2-year worry-free guarantee—only
$199.99
Amazon FreeTime and FreeTime Unlimited on Fire
TV devices provide access to thousands of kids’ TV shows and
movies, plus parental controls, on the biggest screen in the
home
(NASDAQ: AMZN)—Amazon today announced the expansion of Amazon
FreeTime and FreeTime Unlimited to even more devices, including the
new Kindle Kids Edition, Fire HD 10 Kids Edition, and on select
Fire TV devices. Now families can access their FreeTime Unlimited
subscription on even more devices to enjoy premium, kid-friendly
content, all wrapped in award-winning parental controls.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191007005503/en/
New Kindle Kids Edition (Photo: Business
Wire)
“We build kids products from the ground up with three ideas in
mind: first, kids want a device experience designed just for them;
second, parents don’t want to worry about the content their kids
are viewing; and third, parents want tools they can trust to help
manage their kids’ device usage," said Kurt Beidler, Director of
Kids and Family, Amazon. “FreeTime Unlimited provides the perfect
balance between giving kids unlimited access to the content they
love within a place that’s theirs, while providing parents peace of
mind knowing what their kids are enjoying is appropriate. Now,
whether immersed in a good book, playing a game, or snuggled up
watching a family movie, kids can enjoy fun content in an
experience built just for them.”
First Ever Dedicated Reading Device Built Just for
Kids
Kindle Kids Edition is a new reading experience designed just
for kids—now young readers can leave the heavy books at home and
carry a library full of books (plus a dictionary!) on one
lightweight device. And like all Kindle devices, it offers a
sanctuary reading experience with no distractions. Kindle Kids
Edition comes with the latest Kindle, a kid-friendly case, one year
of Amazon FreeTime Unlimited, and a 2-year worry-free guarantee—if
anything happens to it, send it back and Amazon will replace it for
free.
Featuring a six-inch, 167 ppi e-ink display with an adjustable
front light, Kindle Kids Edition makes it comfortable to read in a
variety of places—whether outside in the sun or bedtime at night.
Plus, with a battery that lasts weeks, not days, kids can enjoy
reading as long as they like and parents can leave the charger at
home.
With one year of FreeTime Unlimited included with the Kindle
Kids Edition, kids have access to over a thousand kid-friendly
books, including chapter books and award-winning titles like Island
of the Blue Dolphins, El Deafo, and Bridge to Terabithia. And
coming soon, kids can also enjoy a selection of Spanish language
books and can listen to their favorite Audible books via Bluetooth
headphones or a speaker. Plus, Kindle Kids Edition comes with
features that encourage kids to build their skills as they go,
including:
- Achievement Badges—kids can earn badges like Book Worm
and Over Achiever when they make progress towards pre-defined
goals.
- Easy Discovery—with enhanced browsing and search, kids
can locate titles without the exact spelling. And with smart
recommendations, kids can find books related to the genres,
authors, and characters they love.
- Word Wise—kids are automatically provided short and
simple definitions above difficult words, so they can keep reading
with fewer interruptions.
- Dictionary—if kids come across a difficult word, they
can select the word to look up the definition via the built-in
Kindle dictionary.
- Vocabulary Builder—words looked up in dictionaries are
automatically added to Vocabulary Builder and turned into
flashcards for future review and learning.
- Kid-friendly Wallpaper—included are a unique set of lock
screen wallpapers, specifically designed for kids.
“Kindle Kids Edition makes reading fun with achievement badges
to help motivate readers to complete the next chapter, plus
features like Word Wise and Vocabulary Builder are designed to help
early readers build their reading and comprehension skills,” said
Kurt Beidler, Director of Kids and Family, Amazon. “With unlimited
access to over a thousand new and popular books in FreeTime
Unlimited, kids can easily find books to match their interests and
can bring a library of books with them wherever they go—all on a
single, lightweight device.”
The new Kindle Kids Edition is available for pre-order starting
today for $109.99 at amazon.com/kindlekidsedition and starts
shipping October 30. As a special introductory offer, families can
purchase two Kindle Kids Editions and save 25 percent. Kid-friendly
cases are available in a selection of colors and patterns,
including blue, pink, a Space Station design, and a Rainbow Birds
design.
All-New Fire HD 10 Kids Edition, Amazon’s Largest and Fastest
Kids Tablet
The all-new Fire HD 10 Kids Edition is the next generation of
Amazon’s largest and fastest kids tablet. It includes a Fire HD 10
tablet, featuring a vivid 10.1” 1080p Full HD display, 32 GB of
storage with up to 512 GB of expandable storage via microSD, up to
12 hours of mixed-use battery life, and USB-C for reversible
charging that’s easy for kids to plug in. It also comes bundled
with a year of Amazon FreeTime Unlimited, a kid-proof case with new
adjustable stand in blue, pink or purple, and a 2-year worry-free
guarantee—all for $199.99.
With FreeTime Unlimited, kids have access to more than 20,000
books, Audible books, videos, educational apps, and games that have
been curated for age-appropriateness, now expanded to include all
of the books available in FreeTime Unlimited on Kindle Kids
Edition. Content includes new and popular titles like My Little
Pony Rainbow Runners, Sonic Dash, Clifford at the Circus, and Toca
Life: After School from brands like Budge Studios, Sega of America,
Audible, and Toca Boca. Plus, award-winning FreeTime parental
controls give parents peace of mind with the ability to manage time
limits by activity, set educational goals, adjust age filters, and
more.
The all-new Fire HD 10 Kids Edition is available for pre-order
today for $199.99 at amazon.com/firehd10kidsedition and starts
shipping October 30. And as a special introductory offer, Fire HD
10 Kids Edition tablets are available in a multi-pack option so
every member of the family can enjoy one. Buy two Fire HD 10 Kids
Edition tablets and save $50.
Amazon FreeTime and FreeTime Unlimited, Now Available on the
Largest Screen in the Home
Fire TV continues to be the number one streaming media player
for families in the U.S. and has more than 37 million active users
globally. Today, Amazon is making the experience even better for
families by bringing the FreeTime app to the Fire TV Stick for the
first time, and coming soon, select Fire TV Edition smart TVs.
FreeTime on Fire TV offers a kid-friendly video experience with
award-winning parental controls that give parents the ability to
manage their child’s FreeTime settings, including age filter
settings, bedtime settings, and weekday and weekend settings, plus
parents can add and remove content from their child’s FreeTime
profile—now on the biggest screen in the home. When paired with a
FreeTime Unlimited subscription or a Prime membership, kids can
enjoy access to thousands of premium movies and TV shows on select
Fire TV devices, including new and popular titles like LEGO
Ninjago: Masters of Spinjitzu, Pete the Cat, Barbie Dreamtopia, and
Kung Fu Panda: The Paws of Destiny, from brands like LEGO, Amazon
Studios, Mattel, and Prime Video.
FreeTime on Fire TV is available on Fire TV Stick (2nd Gen) and
Fire TV Stick 4K, as well as first and second generation Fire TVs
starting today. FreeTime on Fire TV is also coming soon to select
Fire TV Edition smart TVs.
FreeTime on Echo Show Devices
As announced last month, Amazon is also bringing FreeTime on
Alexa to the Echo Show family of devices, enabling kids to watch
kid-friendly videos with a FreeTime Unlimited subscription or Prime
membership, place video calls with approved family and friends, and
drop in on other Echo devices in their household. And parents are
always in control of the FreeTime on Alexa experience with the
ability to set time limits, block explicit songs, manage photos,
and control video features, and can also review voice recordings in
the Alexa app. Read more here.
Amazon FreeTime Unlimited—Content Kids Love
Amazon FreeTime Unlimited provides access to thousands of
kid-friendly titles on a variety of devices, including compatible
Kindle devices, Fire tablets, Fire TV devices, Echo devices, iOS
devices, and Android devices. Kindle Kids Edition, Fire Kids
Edition tablets, and Echo Dot Kids Edition each come with a year of
Amazon FreeTime Unlimited. After the first year, customers can
continue their subscription starting at $2.99 per month for Prime
members and $4.99 per month for customers who are not yet Prime
members. Eligible customers can also get a one month free trial at
amazon.com/freetime. The same FreeTime Unlimited subscription can
be used on any compatible device but the content experience will
vary based on device.
Amazon FreeTime—Tools for Parents
With Amazon FreeTime, parents have access to award-winning
parental controls that encourage learning before play, and give
parents the ability to manage their child’s FreeTime settings.
Parental controls vary by device but include the ability to manage
daily goals, age filters, and time limits. Plus parent can set
specific time limits by weekdays and weekends, and can use parental
controls to choose which content kids have access to, or choose to
add additional content. Parental controls vary by device.
Additionally, parents can access Parent Dashboard
(parents.amazon.com) to view daily activity reports of the digital
content their kids are using in FreeTime. Plus, with remote
parental controls in Parent Dashboard, parents can easily adjust
their child’s FreeTime settings from any web browser, whether
they’re on a mobile device or computer.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about and follow @AmazonNews.
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