Agora Announces RTE2021 Virtual Conference Agenda, Curated to Provide Insights on Video, Voice and Streaming Innovations
August 24 2021 - 08:00AM
Agora, Inc. (NASDAQ: API), a pioneer and leading platform for
real-time engagement APIs, today announces its flagship RTE2021
conference agenda, which is set for Wednesday, September 1st and
Thursday, September 2nd. The event -- free and held virtually --
will bring together leading global voices to discuss innovations in
video, voice and streaming during a time where it is more important
than ever. RTE2021 is the world’s largest event exploring real-time
engagement (RTE) technologies.
“Today, it has become more important
than ever for people to make meaningful connections with one
another,” said Tony Zhao, founder and CEO at Agora. “And as a
result, the number of innovative advancements in the real-time
engagement ecosystem are growing at a rapid pace. At RTE2021,
people will have the opportunity to explore all the ways that RTE
technologies can help transcend physical barriers to authentic
At RTE2021, those in attendance will
have the opportunity to hear from innovators -- industry experts,
entrepreneurs, business owners, and technologists -- as they share
their expertise and insights on connecting the global community.
Speakers at companies including Google, HP, HTC VIVE, Bose,
TribeXR, Voicemod and Agora will deliver cutting-edge insights into
the future of work, gaming, VR, telemedicine and much more.
The full agenda can be found here.
At this year’s conference, the winner
of Agora’s Start-Up Battleground competition will also be
announced. Start-ups (companies with less than $8 million in total
funding) submitted ideas relating to real-time engagement to be
reviewed by a panel of judges. The company with the winning idea
will take home a $10,000 prize. This competition coincides with
Agora’s devotion to start-ups this year, and moving forward.
Ahead of RTE2021, Agora is also
releasing brand-new research on Gen Z preferences for real-time
engagement technologies. Real-time engagement refers to digital
experiences that are interactive, collaborative and shared, through
technology like live video, live audio and extended reality (AR and
VR). For its research, Agora commissioned a survey of over 1,000
US-based Gen Z respondents in August 2021.
Key findings for developers
- Gen Z is Flocking to Interactive Video -- Over
the last year, nearly 90% (87%) say they are using more mobile apps
with built-in interactive live video streaming or video calling
- Interactive Video & Audio in Gaming Apps is
Key -- When asked if interactive video or audio were
important for their gaming apps, nearly 70% (69%) agreed.
- More Than Half Have Tried Interactive Live Audio
Streaming -- 62% have tried interactive live audio
streaming apps, capturing growing popularity for these new
- Enhancing Shopping with Extended Reality --
70% said they would prefer retailers to offer AR and VR tech in
their apps to test and try products at home before buying.
- Front-Facing Filters Still Essential -- When
asked if front-facing AR filters are key to keeping them interested
in a social media app or service, 63% said “yes.”
“Gen Z is particularly savvy and
forward-thinking about their experience in apps and services,” said
Zhao. “These data points show that they want RTE technology and
features integrated across the platforms they use. Developers must
meet the moment to stay top-of-mind and further user loyalty.”
For more information about RTE2021,
and to register, visit here
About Agora Agora is
the leading Real-time Engagement Platform as a Service (RTE PaaS)
company. Agora’s mission is to make real-time engagement
ubiquitous, allowing everyone to interact with anyone, in any
application, anytime and anywhere. Agora’s platform provides
developers with simple, flexible and powerful application
programming interfaces, or APIs, to embed real-time video and voice
engagement experiences into their applications.
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