Adobe, Microsoft and SAP Announce New Open Data Initiative Details
March 27 2019 - 1:00PM
Business Wire
Global Industry Partners Join Effort to Connect Data and
Gather Powerful Insights Fueled by AI and Intelligent
Services
Today at Adobe Summit, the industry’s leading customer
experience conference, Adobe (Nasdaq:ADBE) CEO Shantanu Narayen and
Microsoft (Nasdaq “MSFT” @microsoft) CEO Satya Nadella revealed
additional details about the Open Data Initiative (ODI). As
originally announced last September, Adobe, Microsoft and SAP
(NYSE:SAP) have embarked on a new approach to business data that
will help companies transform their customer experiences through
real-time insights delivered from the cloud.
The three partners outlined a common approach and set of
resources for customers in an initial announcement last September,
with the ambition of helping customers create new connections
across previously siloed data, more seamlessly garner intelligence,
and ultimately better serve brands with an improved view of their
customer interactions.
From the beginning, the ODI has been focused on enhancing
interoperability between the applications and platforms of the
three partners through a common data model with data stored in a
customer-chosen data lake. This unified data lake is intended to
allow customers their choice of development tools and applications
to build and deploy services.
To improve that process, the three companies plan to deliver in
the coming months a new approach for publishing, enriching and
ingesting initial data feeds from Adobe Experience Platform,
activated through Adobe Experience Cloud, Microsoft Dynamics 365
and Office 365 and SAP C/4HANA, into a customer’s data lake. This
will enable a new level of AI and machine learning enrichment to
garner new insights and better serve customers.
Unilever, a mutual customer and one of the early global brands
to express support and excitement about the ODI, today announced
their intention to simplify a previously complex business outcome
based on these data connections.
At Adobe Summit, Unilever is demonstrating how they plan to
bring together disparate customer, product and resource data and
use AI-driven insights to help reduce their plastic packaging and
encourage consumer recycling. By eliminating the silos of
data, Unilever will be able to tie inventory and plastics data into
Adobe data to enhance customer experiences and encourage
participation.
To accelerate development of the initiative, Adobe, Microsoft
and SAP also announced today plans to convene a Partner Advisory
Council consisting of over a dozen companies including Accenture,
Amadeus, Capgemini, Change Healthcare, Cognizant, EY, Finastra,
Genesys, Hootsuite, InMobi, Sprinklr and WPP. These
organizations span myriad industries and customer segments and
believe there is significant opportunity in the ODI for them to
drive net new value to their customers.
“Our customers are all trying to integrate behavioural, CRM, ERP
and other internal data sets to have a comprehensive understanding
of each consumer, and they’re struggling with the challenges of
integrating this data,” said Stephan Pretorius, CTO of WPP. “We’re
excited about the initiative Adobe, Microsoft and SAP have taken in
this area, and we see a lot of opportunity to contribute to the
development of the ODI.”
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital
transformation for the era of an intelligent cloud and an
intelligent edge. Its mission is to empower every person and every
organization on the planet to achieve more.
Note to editors: For more information, news and
perspectives from Microsoft, please visit the Microsoft News Center
at http://news.microsoft.com. Web links, telephone numbers and
titles were correct at time of publication but may have changed.
For additional assistance, journalists and analysts may contact
Microsoft’s Rapid Response Team or other appropriate contacts
listed
at http://news.microsoft.com/microsoft-public-relations-contacts.
About SAP
As market leader in enterprise application software, SAP (NYSE:
SAP) helps companies of all sizes and industries run better. From
back office to boardroom, warehouse to storefront, desktop to
mobile device – SAP empowers people and organizations to work
together more efficiently and use business insight more effectively
to stay ahead of the competition. SAP applications and services
enable more than 404,000 business and public sector customers to
operate profitably, adapt continuously, and grow sustainably. For
more information, visit www.sap.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
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Stefan OffermannAdobe408-536-4023sofferma@adobe.com
Microsoft Media RelationsWE Communications for
Microsoft425-638-7777rrt@we-worldwide.com
Stacey HoskinSAP816-337-7476stacey.hoskin@sap.com
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