Adobe Named a Leader in Gartner Magic Quadrant for Web Content Management
October 03 2016 - 12:00AM
Business Wire
Adobe Named a Leader Sixth Year in a Row; Placed Furthest in
Completeness of Vision
Adobe (NASDAQ:ADBE) today announced that the company has been
recognized by Gartner, Inc. as a Leader in the 2016 Magic Quadrant
for Web Content Management research report for the sixth
consecutive year. Adobe is positioned the furthest in completeness
of vision. Adobe was one of 18 companies Gartner evaluated in the
report, which evaluated marketing software vendors across
comprehensive criteria including customer experience, innovation,
market understanding, market strategy and offering (product)
strategy, among others.
“Brands must move quickly to meet consumer expectations of
personalized experiences that are consistent across the customer
journey,” said Aseem Chandra, vice president, Adobe Experience
Manager and Adobe Target. “Adobe Experience Manager provides a
leading content platform for both mid-market companies and
enterprises to innovate and realize their digital transformation
strategies quickly for competitive advantage."
Adobe Experience Manager, part of Adobe Marketing Cloud,
delivers capabilities for creation and management of engaging
digital experiences across websites, mobile apps and sites, and
on-site screens. Experience Manager also enables brands to manage
and leverage digital assets, mobile forms and documents, as well as
user-generated content from social networks. Workflows spanning
Adobe Creative Cloud and the assets management functionality in
Experience Manager better connect creative content and data.
Gartner notes “Leaders should drive market transformation.
Leaders have the highest combined scores for Ability to Execute and
Completeness of Vision. They are doing well and are prepared for
the future with a clear vision and a thorough appreciation of the
broader context of digital business. They have strong channel
partners, a presence in multiple regions, consistent financial
performance, broad platform support and good customer support. In
addition, they dominate in one or more technologies or vertical
markets. Leaders are aware of the ecosystem in which their
offerings need to fit.”
“It’s our mission to make people’s lives better and healthier,”
Joanne Hewitson, global digital marketing lead of Crop Protection,
DuPont. “In order to serve our millions of customers spread across
40 countries, it’s essential that our digital experience is
consistent regardless of location or device while also personalized
enough to fit each region’s needs. Adobe Experience Manager enables
us to deliver our tailored yet consistent content quickly and
efficiently.”
A complimentary copy of Gartner Inc.’s™ “2016 Magic Quadrant for
Web Content Management” report is available for download here.
Source: Gartner, Inc. Magic Quadrant for Web Content
Management, Mick MacComascaigh, Jim Murphy, Sept. 28, 2016
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeBecky Canfield, 415-832-4465canfield@adobe.comMelissa
Chanslor, 415-832-5489chanslor@adobe.com
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