Prosper Insights & Analytics and Acxiom Expand Partnership to Create Powerful Predictive Audiences
July 11 2018 - 8:00AM
Business Wire
Prosper Predictive Audiences Powered by Acxiom combines
Prosper’s behavioral-based consumer insights and Acxiom’s
comprehensive InfoBase® data to fuel effective people-based
marketing.
Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for
the world's best marketers, today announced a joint solution for
marketers and their supporting agencies that enables brands to
increase the accuracy and predictive power of their omnichannel
marketing efforts, resulting in consumers receiving more relevant
offers when they are most interested in considering a purchase.
Prosper Predictive Audiences powered by Acxiom is an end-to-end,
privacy-conscious solution that unites the power of Prosper’s
unique, award-winning consumer survey insights and analytics with
Acxiom’s InfoBase® data, one of the world’s richest, most accurate
and most ethically sourced third-party data sets available. The
joint solution makes it possible for marketers to create actionable
audiences with the highest likelihood to be in-market, increasing
the accuracy and relevance of a brand’s marketing efforts and
fueling more effective people-based marketing.
“Acxiom is thrilled to be extending our long-standing
partnership with Prosper Insights & Analytics. Their reputable
consumer survey insights, enhanced with Acxiom’s rich data sources,
will enable omnichannel marketers to fuel powerful customer
experiences,” said Bryan Donovan, Acxiom’s Vice President, Data
Strategy & Acquisition.
Prosper has conducted the largest ongoing monthly survey on
consumer behavior, future purchase intentions and attitudes on
media influences since 2001. The National Retail Federation uses
monthly survey data provided by Prosper Insights & Analytics to
understand consumers’ self-reported behavior relating to what they
expect from retailers, what inspires them to make a purchase and
the key touchpoints along their purchasing journey.
Working closely with behavioral scientists and the academic
community, Prosper has collected data that complements lagging
indicators, such as company transactional data, for a more holistic
view of the consumer by measuring intent, spending, impulsivity and
overall economic mood. These insights across consumer purchase
categories have resulted in the development of new Prosper
Predictive Audiences focused on health, groceries, auto,
entertainment and overall digital behavior, in particular.
These audiences will either be custom or off-the-shelf,
available through Acxiom’s Audience Cloud® and the LiveRamp® Data
Store. Both Prosper and the patented Acxiom Safe Haven® data
management framework provide powerful privacy protections, assuring
the ethical use of data while increasing the accuracy and
predictive power of marketing efforts.
“Prosper is excited to expand our long-term relationship with
Acxiom to leverage their syndicated audience data and omnichannel
delivery platforms, which provide a global digital marketplace for
data partners and buyers alike,” notes Gary Drenik, Chief Executive
Officer.
About Prosper
Prosper Insights & Analytics is a global leader in consumer
intent data serving the financial services, marketing technology,
and retail industries. We provide global authoritative market
information on US and China consumers via curated insights and
analytics. By integrating a variety of data including economic,
behavioral and attitudinal data, Prosper helps companies accurately
predict consumers' future behavior to help identify market
behaviors, optimize marketing efforts, and improve the
effectiveness of demand generation
campaigns. www.ProsperInsights.com
About Acxiom
Acxiom provides the data foundation for the world’s best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for nearly 50 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit www.Acxiom.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180711005069/en/
Prosper Insights & AnalyticsPhil Rist,
614-846-0146phil@goprosper.com
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