Grand Opening Celebration of Luxury Hotel and Spa: Ameristar Casino Black Hawk Offers Destination Resort Amenities and Services
October 08 2009 - 11:00AM
Marketwired
Ameristar Casinos, Inc. (NASDAQ: ASCA), will celebrate the opening
of its 33-story, 536-room luxury hotel and spa at Ameristar Casino
Black Hawk this morning during a ceremony held at the Las
Vegas-style gaming and entertainment destination. The new hotel is
the tallest structure between Denver and Salt Lake City.
"Ameristar remains very enthusiastic about Black Hawk," said
Ameristar Chief Executive Officer Gordon Kanofsky. "Our $235
million investment in this expansion will generate more local
economic development by attracting guests who would be spending
their leisure dollars elsewhere. We look forward to introducing
Ameristar's exceptional guest service, gaming, luxury amenities and
food and beverage offerings to an even broader range of
guests."
The expansion makes Ameristar one of Gilpin County's largest
employers, with more than 720 Team Members. In 2008, Ameristar
Casino Black Hawk had a payroll of more than $22 million, and it
has increased current staffing levels by approximately 45 percent
over the previous year to accommodate the larger facilities and
increased guest traffic.
"We are seeing a brand new demographic of guests," said Reggie
Fullwood, Senior Vice President and General Manager of Ameristar
Casino Hotel Black Hawk. "These are people who are new to our
casino and new to our market, and they are bringing a lot of energy
and enthusiasm with them."
In January 2009, Black Hawk voters passed a local referendum to
implement Amendment 50, a statewide provision that liberalized
several Colorado casino regulations. The new hotel and spa enable
Ameristar to fully leverage the changes, which included increasing
single-bet limits to $100, operating the casino 24 hours daily and
adding the games of craps and roulette.
"With the investment we have made in the Black Hawk community,
we are very proud of the jobs we have been able to create,"
Fullwood said. "Along with our industry partners, we are also proud
of the benefit that Colorado will receive from increased tax
revenues. The state of Colorado is expected to receive millions in
gaming tax dollars, the bulk of which will go to cash-strapped
community colleges."
In the four years Ameristar has owned the property, the Company
has paid more than $63 million in casino and other taxes to Black
Hawk, Gilpin County and the state. Amendment 50 is expected to
increase guest traffic and spending for all Colorado gaming
properties, thus increasing state and local tax revenues while
creating more jobs.
With the opening of the new hotel and spa, Ameristar Casino
Hotel Black Hawk has undergone a transformational expansion,
offering guests:
- A 33-story, four-diamond quality hotel tower with 536 well
appointed rooms, including 64 suites. All rooms have wireless
high-speed Internet access and such luxury furnishings as
plasma-screen televisions, double vanities and separate tubs and
showers. Each standard 450-square-foot guest room has a marble
foyer and either one king-size or two queen-size beds. All suites
include hot tubs, and some feature double-sided fireplaces and
views of the Rocky Mountains. All rooms are furnished with
top-of-the-line mattresses, luxurious linens and premium bath
products.
- The property's swimming pool, along with its indoor and outdoor
whirlpool spas, are located on an open-air, heated patio on the
hotel's roof. This pool level includes a movable glass wall to
enclose the pool during winter months while preserving the
panoramic mountain views. The patio surrounding the pool is made of
dry-stacked, quarried stone, with wrought-iron details, and heavy
wood beams and trusses.
- The full-service ARA day spa is located within the hotel and
features six treatment rooms, hot tubs, and sauna and steam rooms.
The spa offers traditional spa services, including massages,
scrubs, facials, pedicures and manicures. An adjoining fitness
center with state-of-the-art cardiovascular and strength-training
machines is available to all hotel guests.
- The new hotel tower contains more than 15,000 square feet of
flexible meeting space. Conference and meeting rooms are equipped
with the latest technology, and the property's diverse restaurants
can cater any event.
The new hotel tower complements existing amenities,
including:
- The 55,000-square-foot state-of-the-art casino, which includes
more than 1,600 slot machines featuring ticket-in/ticket-out
coinless slot technology, as well as a 14-table live poker room, 18
table games including blackjack, craps and roulette, classic
gambling reels and the newest video-style games.
- A wide range of food and beverage outlets.
- The largest parking garage in the market, with more than 1,500
spaces.
Forward-Looking Information
This release contains certain forward-looking information that
generally can be identified by the context of the statement or the
use of forward-looking terminology, such as "believes,"
"estimates," "anticipates," "intends," "expects," "plans," "is
confident that," "should" or words of similar meaning, with
reference to Ameristar or our management. Similarly, statements
that describe our future plans, objectives, strategies, financial
results or position, operational expectations or goals are
forward-looking statements. It is possible that our expectations
may not be met due to various factors, many of which are beyond our
control, and therefore we cannot give any assurance that such
expectations will prove to be correct. For a discussion of relevant
factors, risks and uncertainties that could materially affect our
future results, attention is directed to "Item 1A. Risk Factors"
and "Item 7. Management's Discussion and Analysis of Financial
Condition and Results of Operations" in our Annual Report on Form
10-K for the year ended Dec. 31, 2008, and "Item 2. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our Quarterly Report on Form 10-Q for the quarter
ended June 30, 2009.
About Ameristar Casino Hotel Black
Hawk
Ameristar Casino Hotel Black Hawk offers an outstanding gaming
experience to the Denver area at a desirable location just 40
minutes west of the city at Highway 119 and Richman Street in the
Black Hawk/Central City gaming district. The facility offers more
than 1,600 slot and video machines, 18 table games and 14 live
poker tables, along with five dining and entertainment venues and
the largest parking garage in the market, with more than 1,500
spaces.
About Ameristar
Ameristar Casinos, Inc. is a leading Las Vegas-based gaming and
entertainment company known for its premier properties
characterized by innovative architecture, state-of-the-art casino
floors and superior dining, lodging and entertainment offerings.
Ameristar's focus on the total entertainment experience and the
highest-quality guest service has earned it leading positions in
the markets in which it operates. Founded in 1954 in Jackpot, Nev.,
Ameristar has been a public company since November 1993. The
Company has a portfolio of eight casinos in seven markets:
Ameristar Casino Resort Spa St. Charles (greater St. Louis);
Ameristar Casino Hotel East Chicago (Chicagoland area); Ameristar
Casino Hotel Kansas City; Ameristar Casino Hotel Council Bluffs
(Omaha, Neb. and southwestern Iowa); Ameristar Casino Hotel
Vicksburg (Jackson, Miss., and Monroe, La.); Ameristar Casino Hotel
Black Hawk (Denver metropolitan area); and Cactus Petes Resort
Casino and The Horseshu Hotel and Casino in Jackpot, Nev. (Idaho
and the Pacific Northwest).
Visit Ameristar Casinos' web site at www.ameristar.com (which
shall not be deemed to be incorporated in or a part of this news
release).
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MEDIA CONTACTS: Heather Leigh Public Relations Manager Ameristar
Casino Black Hawk (720) 946-4123 direct (303) 250-0204 cell Email
Contact
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