JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile
June 02 2020 - 11:40AM
JCDecaux and S4M announce a global advertising partnership,
enhancing media efficiency and synergies between OOH and mobile
JCDecaux and S4M announce a global
advertising partnership, enhancing media efficiency and synergies
between OOH and mobile
Paris, June 2nd 2020 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor advertising
company worldwide, announces today its partnership with S4M, the
drive-to-store platform, enabling advertisers to combine their
Out-of-Home (OOH) and mobile advertising activations to drive store
footfall.
This offer, which will be available initially in
8 markets worldwide including France, the USA, Spain, Italy,
Belgium, the Netherlands, Singapore and Mexico, will allow
advertisers to buy drive-to-store campaigns both on JCDecaux’s OOH
network, and on mobile using S4M’s platform. By using both mediums,
brands can target catchment areas around their stores, reaching
more prospects than they would with one channel alone. S4M’s
drive-to-store capabilities also allow advertisers to easily
measure the footfall delivered by their OOH and mobile
campaigns.
Tests show that by combining OOH and Mobile, the
drive-to-store increases 2.5X, compared to those two channels
activated separately. This increase could be an essential solution
for brands needing to entice consumers away from online shopping
and into their physical brick-and-mortar stores.
To reinforce this unique solution, S4M will
connect to VIOOH’s digital marketplace, enabling advertisers to
access premium OOH inventory in eligible markets.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, explained: “OOH is at the heart of mobility, on
the street and seen each day. The same is true for mobile, which is
why this combination creates such an amplification impact. OOH is
an interception media and when combined with mobile, it increases
brand engagement and enhances the campaign’s efficiency. This
strategic global partnership between S4M and JCDecaux follows our
2-screen strategy to enable advertisers to leverage OOH and mobile
campaign performances. Thanks to JCDecaux’s worldwide network and
S4M’s drive-to-store technology, brands will provide a unique
experience to their customers whilst on the go and increase traffic
to their stores. This new product will also help JCDecaux grow its
ecosystem of technology partners to broaden the services it offers
to agencies and advertisers.”
Christophe Collet, S4M’s CEO,
said: “S4M delivers advertising that drives more customers into
stores. Combining our drive-to-store technology with JCDecaux’s
global OOH network is going to help retailers get the most out of
their advertising campaigns and achieve their business goals.”
François-Xavier Pierrel, Chief Data
Officer of JCDecaux, commented: “This partnership
illustrates the great work our data division is doing in leveraging
data to connect the online and offline worlds. S4M’s technical team
has been a great partner to develop a value led solution adaptable
to all types of advertiser, whether they operate locally or
nationally. By rolling out this solution in 8 markets, it’s a proof
point of JCDecaux capacity and ambition in terms of data.”
Key Figures for JCDecaux
- 2019 revenue: €3,890m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more
than 80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good index and the MSCI and CDP ‘A List’ rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Corporate
Communications: Agathe Albertini+33 (0) 1
30 79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial
+33 (0) 1 30 79 79 93 –
arnaud.courtial@jcdecaux.com
About S4M
S4M delivers advertising that drives more customers to stores,
dealerships and restaurants. Our drive-to-store platform, Fusio,
delivers incremental customer visits which are always independently
verified. Founded in 2011, S4M’s platform is available globally,
and used by over 1,000 brands worldwide to drive customers to
physical locations.
For more information about S4M, please visit
www.s4m.io
Communications: Lauren
Bigland+44 (0) 7939 935 822 – lauren.bigland@s4m.io
- 06-02-2020 # partnership S4M_UK
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