REDWOOD CITY, Calif.,
Oct. 26, 2021 /PRNewswire/ --
Poshmark, Inc. (Nasdaq: POSH), a leading social marketplace for new
and secondhand style for women, men, kids, pets, home and more,
today announced its Brand Closet program, an expansion of its
unique social commerce capabilities to support brands and retailers
of all sizes. For the first time in the company's history,
large-scale brands can connect directly with Poshmark's millions of
shoppers and deliver the social-shopping experience that today's
consumers crave.
The Brand Closet Program allows brands to directly connect,
converse with and sell to Poshmark's community of over 80 million
users with a suite of social merchandising tools specially designed
to engage with their fans on Poshmark. Brands are able to share
limited-time products through the Drops Soon feature, conduct
one-on-one clienteling through My Shoppers, and drive awareness
through branded Posh Parties. These social selling features are
uniquely designed to reach Poshmark's community, who are largely
Millennial or Gen Z, hyper-engaged, and passionate about
interacting with their favorite brands.
"We are thrilled to open our social marketplace more widely to
brands, empowering them to build loyal, lasting connections with a
coveted audience, tap into a new sales channel, and bring shoppers
the kind of personalized service that is all too rare in
ecommerce," said Manish Chandra,
founder and CEO of Poshmark. "By connecting brands directly to our
community of highly engaged, deeply passionate shoppers and
re-commerce enthusiasts, we're building a stronger, more vibrant
marketplace—it's a win for everyone."
Since 2020, Poshmark has piloted Brand Closets with several
large brands, developing an innovative, full-scale program that is
now available for additional brands and retailers to join. The
Brand Closet program offers access to the following features and
benefits to help brands thrive on Poshmark:
- Social Merchandising Features: Drops Soon feature to
drive engagement and conversion; My Shoppers tool to drive sales
through one-on-one clienteling; Posh Stories to showcase new
arrivals and inspire shoppers; Listing Videos to bring merchandise
to life, and more.
- Brand Awareness & Customer Loyalty Opportunities:
"Official Closet" placement on Brand
Page; targeted push and email campaigns to drive repeat
engagement, and branded Posh Parties to encourage brand
discovery.
- Turnkey Commerce and Logistics
Solutions: Enterprise-grade inventory management tools to
support high-volume selling; integrated shipping; third-party
logistics integration support with partners such as CommerceHub,
and dedicated customer success teams.
"Our social marketplace now supports sellers of all sizes, from
new sellers to professional resellers to large-scale brands, and we
want to empower each and every one of them to be successful on
Poshmark while fueling a more circular shopping engine," said
Tracy Sun, Poshmark co-founder and
SVP of Seller Experience. "We're just getting started, and I'm
excited to build this program and ensure that all sellers can
thrive on our platform."
Learn more about Brand Closets at
http://brands.poshmark.com/closetprogram.
About Poshmark, Inc.
Poshmark is a leading social
marketplace for new and secondhand style for women, men, kids,
pets, home, and more. By combining the human connection of physical
shopping with the scale, ease, and selection benefits of ecommerce,
Poshmark makes buying and selling simple, social, and sustainable.
Its community of more than 80 million registered users across the
U.S., Canada, Australia and India, is driving the future of commerce while
promoting more sustainable consumption. For more information,
please visit www.poshmark.com, and for company news and
announcements, please visit investors.poshmark.com. You can also
find Poshmark on Instagram, Facebook, Twitter, TikTok, Pinterest,
YouTube, and Snapchat.
Media Contact
pr@poshmark.com
Investor Contact
ir@poshmark.com
View original
content:https://www.prnewswire.com/news-releases/poshmark-inc-launches-first-of-its-kind-brand-closet-program-opening-its-social-marketplace-to-brands-301408663.html
SOURCE Poshmark