A refined design with enhanced durability, faster charging, new
aluminum case colors, and watchOS 8
Apple® today announced Apple Watch® Series 7, featuring a
reengineered Always-On Retina® display with significantly more
screen area and thinner borders, making it the largest and most
advanced display ever. The narrower borders allow the display to
maximize screen area, while minimally changing the dimensions of
the watch itself. The design of Apple Watch Series 7 is refined
with softer, more rounded corners, and the display has a unique
refractive edge that makes full-screen watch faces and apps appear
to seamlessly connect with the curvature of the case. Apple Watch
Series 7 also features a user interface optimized for the larger
display, offering greater readability and ease of use, plus two
unique watch faces — Contour and Modular Duo — designed
specifically for the new device. With the improvements to the
display, users benefit from the same all-day 18-hour battery life,1
now complemented by 33 percent faster charging.
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Introducing Apple Watch Series 7,
featuring the largest, most advanced display. (Graphic: Business
Wire)
Apple Watch Series 7 is the most durable Apple Watch ever, with
a stronger, more crack-resistant front crystal. It is the first
Apple Watch to have an IP6X certification for resistance to dust,
and maintains a WR50 water resistance rating.2
The newest Apple Watch continues to offer indispensable tools
for health and wellness, including an electrical heart sensor and
ECG app,3 and a Blood Oxygen sensor and app.4 watchOS® 8 helps
users stay healthy, active, and connected through new workout
types, the new Mindfulness app, innovative accessibility features,
greater access with Apple Wallet®, and more capabilities with the
Home app, along with enhancements to Messages and the Photos
app.
Apple Watch Series 7 introduces five beautiful new aluminum case
finishes, along with a range of new band colors and styles. The
entire Apple Watch Series 7 lineup will be available later this
fall.
“Apple Watch Series 7 delivers significant improvements — from
our largest and most advanced display, to enhanced durability and
faster charging — making the world’s best smartwatch better than
ever before,” said Jeff Williams, Apple’s chief operating officer.
“Powered by watchOS 8, Apple Watch brings useful new capabilities
to help customers stay connected, track activity and workouts, and
better understand their overall health and wellness.”
New Design and Optimized User Interface
The stunning display of Apple Watch Series 7 offers nearly 20
percent more screen area and thinner borders at just 1.7 mm — 40
percent smaller than those on Apple Watch Series 6. Through an
innovative design that maximizes the screen area while minimally
changing the dimensions of the overall case size, Apple Watch
Series 7 is available in 41mm and 45mm sizes. While the wrist is
down, the Always-On Retina display is up to 70 percent brighter
indoors than that of Apple Watch Series 6, making it easier to see
the watch face without having to lift the wrist or wake the
display.
The user interface is optimized to take advantage of the shape
and size of the new display. Apple Watch Series 7 offers two
additional larger font sizes, and a new QWERTY keyboard that can be
tapped or swiped with QuickPath™ — allowing users to slide a finger
to type — and utilizes on-device machine learning to anticipate the
next word based on the context, making text entry easier and
faster. With watchOS 8, larger menu titles and buttons in apps like
Stopwatch, Activity, and Alarms also make the screen even simpler
to interact with.
Most Durable Apple Watch Ever
Apple Watch Series 7 features a redesigned front crystal with a
stronger and more robust geometry that is over 50 percent thicker
than that of Apple Watch Series 6, making it more crack-resistant
without compromising optical clarity. Apple Watch Series 7 is also
certified IP6X dust-resistant, making it more durable in
environments like the beach or the desert, while still maintaining
excellent swimming performance with a water resistance rating of
WR50.
Faster Charging
Apple Watch Series 7 provides all-day 18-hour battery life on a
single charge, and 33 percent faster charging compared with Apple
Watch Series 6, through a new charging architecture and Magnetic
Fast Charger USB-C Cable.5
watchOS 8
watchOS 8 debuts additional watch faces designed specially for
the larger display on Apple Watch Series 7. The new Contour face
takes the dial right to the edge of the display and fluidly
animates throughout the day, emphasizing the current hour. The new
Modular Duo face leverages the extra screen area with two large,
data-rich center complications. Separately, the classic World Time
face, based on heritage watches and ideal for travelers, tracks the
time in 24 time zones around a double dial, and is available on
Apple Watch Series 4 and later. The Portraits face uses the depth
capabilities of iPhone® Portrait mode to compose a beautiful,
personalized experience.
The new Mindfulness app, sleep respiratory rate tracking, and
Tai Chi and Pilates workout types can help improve overall
wellness. New Wallet and Home app functionality provide more
convenient access to the car and places users live, work, and
visit. Enhancements to Messages and the Photos app make staying
connected to loved ones even easier.
Cycling, Workout, and Fall Detection Updates
watchOS 8 also brings new features to anyone who rides a bike.
Apple Watch uses advanced algorithms to analyze GPS, heart rate,
accelerometer, and gyroscope data to detect when users begin a
ride, and prompts them to start an Outdoor Cycle workout if one was
not initiated.6 As with all automatic Workout reminders, cyclists
will see their metrics from when they first started their workout.
Additionally, cycling workouts have auto-pause and resume, so
metrics more accurately reflect time spent moving versus
stationary, like waiting at a stoplight.
Apple Watch can more accurately measure active calories when
riding an e-bike, with an updated cycling workout algorithm that
evaluates GPS and heart rate to better determine when users are
riding with pedal-assist versus leg power alone. New voice feedback
through the built-in speaker of Apple Watch, or through AirPods® or
other Bluetooth headphones, will also automatically announce
workout milestones and Activity ring status, helping users stay
focused during activities like running or HIIT.
Since its launch in 2018, fall detection on Apple Watch has
proven to be a valuable safety tool, recognizing if a user is
immobile for approximately one minute if a hard fall is detected,
and initiating a call to emergency services right from the wrist.
With watchOS 8, fall detection algorithms are updated and optimized
for detecting falls during workouts — including cycling — and have
been tuned to recognize the unique motion and impact of falls from
a bike and other workout types.7
Apple Watch Lineup
The Apple Watch Series 7 collection unveils five brand new
aluminum case colors, including midnight, starlight, green, and a
new blue and (PRODUCT)RED, along with an exciting palette of Apple
Watch bands compatible with all models of Apple Watch.
Additionally, Apple Watch Series 7 offers backward compatibility
with previously released Apple Watch bands. Stainless steel models,
Apple Watch Edition™, Apple Watch SE, and Apple Watch Series 3
continue in existing colors.
Apple Watch Nike and Apple Watch Hermès also introduce exclusive
new bands and watch faces this fall. The refreshed Nike Sport Loop
comes in three colors, and features the Nike Swoosh and logo text
incorporated into the weave of the band, pairing smartly with the
new Nike Bounce watch face, which dynamically animates with the tap
of the screen, scroll of the Digital Crown®, or move of the
wrist.
In addition to the vibrant color updates across the Classic,
Attelage, and Jumping styles, Apple Watch Hermès introduces two new
styles. Circuit H is a bold graphic representation of a signature
anchor chain design, printed in Swift leather with a complementary
watch face, and the Gourmette Double Tour pays homage to 1930s
Hermès collars, with links weaving fluidly together in supple Fauve
Barénia leather. This band wraps gracefully twice around the wrist
and is an iconic representation of the recurring chain motif.
Apple Fitness+
On Monday, September 27, Apple Fitness+℠, the first fitness
service built entirely around Apple Watch, will introduce a new
body-conditioning workout type with Pilates and a simple way to
practice mindfulness anywhere, anytime, with guided Meditation.
Fitness+ is also introducing a new program called Workouts to Get
Ready for Snow Season, featuring two-time Olympic gold medalist and
five-time world champion skier Ted Ligety, along with Fitness+
trainer Anja Garcia. Later this fall, Fitness+ will introduce Group
Workouts with SharePlay™, where users can work out with up to 32
people at once to keep each other motivated.
Later this year, Fitness+ will be expanding to 15 new countries
— Austria, Brazil, Colombia, France, Germany, Indonesia, Italy,
Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain,
Switzerland, and the United Arab Emirates — where it will be
available in English with subtitles in six languages, so more
people around the world can experience the workouts led by a
diverse and inclusive team of trainers whose approach is welcoming
to all.
Apple Watch and the Environment
In line with Apple’s commitment to the environment, Apple Watch
Series 7 has more recycled content than any other Apple Watch,
featuring 100 percent recycled rare earth elements in all magnets,
including in the Taptic Engine®; nearly 100 percent recycled
tungsten throughout the product; and a 100 percent recycled case on
aluminum models. Apple Watch Series 7 is also made without harmful
chemicals like mercury, PVC, beryllium, and BFRs.
Today, Apple is carbon neutral for global corporate operations,
and by 2030, plans to have net zero climate impact across the
entire business, which includes manufacturing supply chains and all
product life cycles. This means that every Apple device sold, from
component manufacturing, assembly, transport, customer use,
charging, all the way through recycling and material recovery, will
be 100 percent carbon neutral.
Pricing and Availability
- All Apple Watch Series 7 models will be available later this
fall.
- Apple Watch Series 7 will start at $399 (US), Apple
Watch SE starts at $279 (US), and Apple Watch Series 3
starts at $199 (US).
- Apple Watch SE with USB-C charging cable, new Apple Watch
bands, and Apple Watch Nike bands will be available to order today
from apple.com/store and the Apple Store app, with availability in
stores beginning Thursday, September 16.
- Apple Watch Hermès Series 7 and new Apple Watch Hermès bands
will be available later this fall.
- watchOS 8 will be available for Apple Watch Series 3 and later
on Monday, September 20, and requires iPhone 6s or later with iOS
15 or later. Not all features are available on all devices and in
all regions.
1 Battery life varies by use. 2 Apple Watch Series 7 has a water
resistance rating of 50 meters under ISO standard 22810:2010. This
means that it may be used for shallow-water activities like
swimming in a pool or ocean. However, Apple Watch Series 7 should
not be used for scuba diving, waterskiing, or other activities
involving high-velocity water or submersion below shallow depth.
Stainless steel and leather bands are not water resistant. 3 ECG
app is not available in all regions. 4 Blood Oxygen app
measurements are not intended for medical use, including
self-diagnosis or consultation with a doctor, and are only designed
for general fitness and wellness purposes. 5 Faster charging is not
available in all regions. 6 Available on Apple Watch SE, Apple
Watch Series 6, and Apple Watch Series 7. 7 Fall detection for
workouts will come in a watchOS 8 update later this year for Apple
Watch Series 4 and later. This feature applies to workouts
initiated in the Workout app or third-party workout apps that sync
with the Health app.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Watch, Retina, watchOS, Apple Wallet, QuickPath, iPhone,
AirPods, Apple Watch Edition, Digital Crown, Apple Fitness+,
SharePlay, and Taptic Engine are trademarks of Apple. Other company
and product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210914005943/en/
Lance Lin Apple lance_lin@apple.com 408-974-5036
Nikki Rothberg Apple nrothberg@apple.com 408-974-4427
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