Paysafe Expands Betfred USA Sports Partnership Through Income Access Deal
September 08 2021 - 9:00AM
Business Wire
U.S. sportsbook will leverage Paysafe’s Income Access to launch
affiliate marketing program across multiple states
Paysafe (NYSE: PSFE), a leading specialized payments platform,
today announced an expanded partnership with Betfred USA Sports,
the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred
Group. Building on an existing payments relationship, the deal sees
Betfred USA Sports plug into the affiliate marketing software of
Income Access, Paysafe’s marketing technology and services
provider, for the upcoming launch of a multi-state affiliate
program.
The announcement marks the expansion of a partnership through
which Betfred USA Sports currently leverages the Skrill USA digital
wallet1 for its Iowa online sportsbook, and credit and debit
card payment processing via Paysafe’s best-in-breed payment gateway
for its online sports-betting brand for the Colorado market. Both
online gaming brands were unveiled in September 2020 and followed
the launch of respective retail sportsbooks earlier that year.
With its market presence and strong brand recognition, Betfred
USA Sports is positioned for continued growth in the regulated U.S.
iGaming space. The launch, scheduled for later this year, of its
Income Access-powered affiliate program will support that objective
as the operator will utilize a robust reporting and tracking
platform to nurture relationships with marketing partners in both
the digital and retail space. The program is set to first launch in
Colorado with additional states forthcoming.
Through its industry-leading technology, Income Access, winner
of the EGR B2B Award for Affiliate Software Supplier for the last
three years running, will help Betfred USA Sports strengthen its
acquisition efforts across multiple regulated states. The platform
will also allow the operator and its affiliates to collaborate more
effectively in promoting a comprehensive range of wagering options
across American and international sports.
Tara Wilson, Chief Operating Officer of Paysafe’s Income Access,
said: “This expanded partnership is an incredible opportunity for
Paysafe to build on our momentum in the U.S. market, while working
to support our flagship American partner Betfred USA Sports’
long-term growth and success. For Income Access, this marks another
important step in showcasing our ability to drive meaningful
collaboration between our partners and affiliates in the regulated
U.S. sports-betting space.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports,
commented: “As we continue to ramp-up our online operations across
the U.S., Paysafe and Income Access are valuable tools to meet
customer needs while tracking and scaling our affiliate marketing
program. We look forward to continuing the relationship as we eye
our launches in new jurisdictions.”
###
Note to editors
1The assets, liabilities, and results of operations of
Skrill USA are consolidated in Paysafe Limited’s consolidated
financial statements; however, Paysafe Limited has no direct equity
ownership in Skrill USA.
About Paysafe Limited
Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading
specialized payments platform. Its core purpose is to enable
businesses and consumers to connect and transact seamlessly through
industry-leading capabilities in payment processing, digital
wallet, and online cash solutions. With over 20 years of online
payment experience, an annualized transactional volume of US $100
billion in 2020, and approximately 3,400 employees located in 12+
global locations, Paysafe connects businesses and consumers across
70 payment types in over 40 currencies around the world. Delivered
through an integrated platform, Paysafe solutions are geared toward
mobile-initiated transactions, real-time analytics and the
convergence between brick-and-mortar and online payments. Further
information is available at www.paysafe.com.
About Income Access
Founded in 2002, Income Access is a digital marketing and
technology company with an independent affiliate network. It
specializes in providing affiliate marketing and digital marketing
solutions to regulated iGaming, lottery, land-based casino and
financial trading companies. Through its award-winning marketing
software and a partnership-centric approach, Income Access delivers
comprehensive data and strategic insight on marketing campaigns
across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe, the
company behind the digital wallet brands NETELLER and Skrill.
Income Access is partnered with over 300 brands worldwide. These
include: Betfred, Bet Victor, BGO Group, Caesars Interactive,
Danske Spil (Danish national lottery), FXCM, GAIN Capital, IGT’s
Lottomatica, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery,
Pinnacle, TwinSpires and William Hill.
Follow Income Access on Twitter / LinkedIn / Facebook / Press
Room / Content Hub
About Betfred USA Sports
Betfred USA Sports is the wholly owned US subsidiary of Betfred
Group, a Warrington, United Kingdom based bookmaker that owns and
operates over 1500 betting shops in the UK as well as industry
leading online and mobile products in the UK and Spain. Betfred
Group, founded by brothers Fred and Peter Done in 1967, created Las
Vegas based Betfred USA Sports in 2019 specifically to enter the
robust and ever-expanding US sports betting market. Betfred USA
Sports, a proud sportsbook sponsor of the Denver Broncos and
Colorado Rockies, is currently a licensed operator in Iowa,
Pennsylvania, Colorado, Louisiana and Arizona with Nevada,
Washington and Virginia coming soon pending regulatory
approval.
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version on businesswire.com: https://www.businesswire.com/news/home/20210908005706/en/
Nick Say Manager of Corporate Communications, North America,
Paysafe T: +1-514 452-8747 E: Nick.Say@Paysafe.com
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