LAS VEGAS, Aug. 30, 2021 /PRNewswire/ -- WynnBET, the
premier online sports betting and iGaming app from the global
leader in luxury hospitality, Wynn Resorts, on Monday launched its
dynamic advertising campaign starring Ben Affleck, Shaquille O'Neal and Melvin Gregg. The commercial spots, directed
by Affleck, detail Affleck and Gregg's journey to the sportsbook at
Wynn Las Vegas where they interact with Shaq and other sports
betting enthusiasts.
The full advertising campaign, which includes a 2:20 extended
cut version, will air on TV with elements integrated throughout
the WynnBET app and social media platforms. The commercial was
written and produced by Laundry Service.
In addition to directing and starring in the campaign, Affleck
hand-selected Gregg, his co-star in the critically acclaimed sports
drama, "The Way Back," for the shoot. As a long-time Boston sports fan and gaming enthusiast,
Affleck helped build out characters featured in the spot, as he,
Gregg and O'Neal chat with fans and friends around the Wynn Las
Vegas casino floor. Affleck will continue his relationship
with WynnBET as a strategic consultant.
"Our new campaign brings the WynnBET experience to life -- the
marquee talent, the connection to Wynn Las Vegas and the excitement
of betting with WynnBET," Wynn Interactive CEO Craig Billings said. "Every detail of this
shoot was carefully considered, and Ben did a great job
hand-picking the cast and crew as well as developing the characters
to capture the fun involved with winning together. We're excited to
show everyone what WynnBET has to offer."
"This campaign is a winner," said O'Neal. "The Wynn offered the
perfect backdrop and it was a lot of fun to shoot alongside Ben and
Melvin. I'm excited for fans to experience WynnBET, a world-class
mobile sports betting experience."
WynnBET has also integrated the Wynn Rewards program into its
online sports betting and iGaming platforms. Unique betting
features, promotions and welcome offers are now available to
WynnBET patrons in Colo., Ind., Mich., N.J., Tenn., and Va., with
the online sportsbook set to launch in Arizona on Thursday,
Sept. 9.
For more information, please visit www.WynnBET.com.
About Wynn Interactive
Wynn Interactive is the online
gaming division of Wynn Resorts, Ltd. (Nasdaq: WYNN) offering a
world-class collection of casino and sports betting mobile options
for discerning players who understand the difference between
placing a bet and experiencing a bet. Wynn Interactive
products, which operate under the WynnBET, WynnSLOTS, and BetBull
brands, are designed to digitally deliver the legendary service and
guest experience Wynn Resorts is known for, backed by the Company's
trusted legacy as the world's premier international casino
operator.
WynnBET is anchored by its eponymous mobile sports and casino
betting app providing one-of-a-kind experiences, unique social
betting mechanics, and a high-quality user interface. Currently
available in New Jersey,
Colorado, Michigan, Virginia, Indiana, and Tennessee, WynnBET is poised for rapid
expansion in 2021 with license applications pending in several
states. WynnBET is an Authorized Gaming Operator of NASCAR and
proud marketing partner of several NFL, NBA and MLB teams. For more
information, visit WynnInteractive.com or WynnBET.com.
Contact:
Seth
Medvin, WynnBET
702-770-7832
seth.medvin@wynnbet.com
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SOURCE WynnBET