Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced updates on its partnership with Yang Guang Hui
Sheng Huo (“Yang Guang App”), the credit card app of China
Everbright Bank (“China Everbright”). Leveraging the Company’s
JPush integrated notification service (“JPush”), Aurora Mobile
helps the credit card unit of China Everbright to integrate its
messaging service onto one platform to increase user engagement and
reach a larger audience.
In the mobile Internet era, the wide potential
reach of apps has changed the way people keep up with breaking news
and follow trending topics. Apps have gradually become the main
source for users to track what’s relevant to them, allowing a wider
audience to keep abreast of digital information and services. This
is especially true for financial apps that are intended for secure
personal information and not for social purposes. For these apps,
notifications have become an excellent way to increase user
activity and engage with more existing users.
As the demand continues to grow for personalized
services and diversified content, app developers have requested
more complex and comprehensive requirements on SDK and notification
services. Aurora Mobile continues to provide more secure and
reliable services to app developers and operators with its
AI-driven JPush solutions.
Faster and more accurate app
notifications According to the “80-20 rule of operation”,
users tend to only use about 20% of the functions of an app, and
the usage of the remaining 80% normally requires more guidance and
awareness of their benefits. App notifications remain the most
effective way to provide such guidance and to increase user
retention.
Compared with other social applications, it has
been observed that the usage trend of financial apps has been
closer to the 80-20 rule. In particular, accurate and timely
notifications of account status and information stand out as one of
the most valued functions within the 20% most used features of an
app. In some extreme events, timely reminders of account
information can often alert users on any account abnormalities in
real-time and reduce financial losses. As a result, financial apps
constantly seek more timely, reliable and secure notifications to
meet the demand from both financial platforms and users.
JPush solutions address this critical need for
financial clients. As an early mover on notification services in
China, JPush easily integrates notification services for both
Android and iOS systems, and supports multiple vendors in terms of
customized notifications onto a single platform. JPush rapidly
integrates SDK notifications in 3 minutes and delivers
notifications within milliseconds. The use of SMS notifications to
supplement JPush, when needed, can effectively improve the delivery
rates of messages. At the same time, this tried-and-tested
architecture of tens of billions of daily average visits has
validated the stability of the service, and meets the huge demand
for push notifications to a larger user base in the financial
industry.
In addition, notification security is an
important part of JPush. The service adopts customized encryption
standard in compliance with SM2, a public key cryptographic
algorithm most widely used for electronic authentication. With
financial-grade security protection, JPush greatly reduces the risk
of hijacking of highly sensitive information. Taking the example of
Yang Guang App, the Credit Card App of China Everbright, JPush has
customized a notification review mechanism to ensure that all
notifications sent from the platform are reviewed and confirmed
twice, so as to ensure the accuracy of messages and avoid sending
errors.
Accurate push notifications for higher
sales conversion ratesIt is not uncommon for financial app
developers to spend the majority of manpower and financial
resources to maintain their notification services, but user
activities and retention rates often do not reflect the high input
value. There has also been rising needs for personalized
notifications that optimize targeted marketing strategies to
promote higher sales conversion rates. Users want to view the
latest and most relevant information at a glance.
As one of the leading domestic credit card apps
in China, Yang Guang App offers a wide range of customer loyalty
and reward programs for its customers. To make it less time
consuming for users to screen and check the applicability of each
program, JPush addresses this problem by leveraging its accurate
user profile capabilities and post-performance analysis of
notifications, as well as its years of experience in the industry.
JPush also helps developers continuously optimize notification
strategies, refine app iterations and personalize smart
notifications. By improving the click-through rates and conversion
rates of notifications, the upgraded JPush effectively eliminates
invalid information sent to users. For example, by combining user
profiles and user preferences, JPush yields more detailed customer
segmentation to cater to personalized experiences, increase
reliance and improve user retention rates on an app.
Compared with undifferentiated traditional push
notifications, the upgraded JPush solutions can improve the cost
effectiveness of app notification services. In other words, JPush
has been helping clients to engage inactive users through simpler
and more effective solutions, thus reducing operational costs and
improving efficiency to achieve sustainable business growth.
By consolidating the 20% of the most popular
functions and activating the 80% of under-used features, JPush has
been helping financial app developers to optimize their
notification services by effectively reaching out to targeted
users, converting sales, and upgrading services from quantity to
quality through continuous iterations and a one-stop solution. In
the future, JPush will continue to deepen its penetration into more
vertical sectors, provide enhanced products with higher cost
efficiency and more customized services to assist clients with
innovative strategies and economies of scale.
Aurora Mobile is a leading mobile developer
service provider in China. For a decade, Aurora Mobile has focused
on meeting the needs of developers and has launched a series of
products to help them to improve operational efficiency, drive
business growth and monetize services. As of March 2021, Aurora
Mobile provided software development kits to over 1.73 million
apps. The Company also launched a Unification Messages System (“JG
UMS”), which has integrated seven major messaging channels namely
mobile apps, WeChat official accounts, WeChat mini-programs, Short
Message Service (“SMS”), emails, Fuwu Alipay and DingTalk, and
enables enterprise users to reach their target customers more
efficiently through one integrated messaging platform.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading
mobile developer service provider in China. Aurora Mobile is
committed to providing efficient and stable push notification,
one-click verification, and app traffic monetization services to
help developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, and financial risk management, empowering
various industries to improve productivity and optimize
decision-making.
For more information, please visit
http://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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