Leading CRM company uses ON24 to engage
prospects and grow their business
Zendesk, a trusted and beloved CRM customer service software
company and the champion of great customer service everywhere for
everyone, is delivering ON24 (NYSE: ONTF) digital experiences that
are having a direct impact on the company’s pipeline and revenue.
With the ON24 Digital Experience Platform, Zendesk is generating
qualified sales leads and increasing pipeline and bookings.
“ON24 digital experiences are core to our digital-first strategy
and consistently some of our most successful marketing and sales
channels,” said Sarah Reed, senior director of content and event
marketing at Zendesk. “We’re expanding customer engagement globally
and delivering compelling digital events that are resonating with
audiences and driving revenue growth.”
As in-person interactions remained limited around the world,
Zendesk needed a system of engagement that could reach customers in
different languages. The company shifted to a digital-first
approach using ON24 Webcast Elite, delivering interactive webinars
at scale in more than 50 languages. Zendesk also uses ON24
Engagement Hub to provide audiences always-on access to content and
resources, as well as on-demand webinars to extend the life of
their virtual events.
With ON24, Zendesk is achieving significant business results.
The company delivered nine events in six languages, reaching 13,000
prospects and customers to promote their CX Trends 2021 report
about the top trends in customer experience. More than 50% of their
registrants attended, contributing to a material increase to its
sales pipeline during the quarter.
The company had similar success with its one-of-a-kind
experiential event produced in collaboration with Pop-Up Magazine
that featured multimedia experiences with live stories and
performances by writers, producers, and artists. The event, “The
Digital Tipping Point,” converted 51% of registrants to attendees
and averaged 57 minutes of viewing time.
“Zendesk is delivering unique audience experiences that stand
out from the crowd, delivering significant business growth and
return on investment,” said Steve Daheb, CMO of ON24. “It’s a
powerful example of a digital-first approach that is engaging
audiences through multiple touchpoints and converting more
prospects into customers.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration
systems.
To learn more about the digital experiences Zendesk delivered to
reach and engage audiences around the world, watch their on-demand
session from the ON24 Experience virtual event at
ON24.com/Experience.
About Zendesk.
Zendesk started the customer experience revolution in 2007 by
enabling any business around the world to take their customer
service online. Today, Zendesk is the champion of great service
everywhere for everyone, and powers billions of conversations,
connecting more than 100,000 brands with hundreds of millions of
customers over telephony, chat, email, messaging, social channels,
communities, review sites and help centers. Zendesk products are
built with love to be loved. The company was conceived in
Copenhagen, Denmark, built and grown in California, taken public in
New York City, and today employs more than 4,000 people across the
world. Learn more at www.zendesk.com.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20210713005049/en/
Media Contact: Roger Villareal press@on24.com Investor
Contact: Maili Bergman investorrelations@on24.com
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