Sam’s Club Evolves Its Scan & Go App, Merging Digital and Physical Experiences
July 13 2021 - 12:01AM
Business Wire
New tech feature gives members shopping in-club
access to direct-to-home shipping
Sam’s Club is piloting new Scan & Go™ technology that
explores an additional way to seamlessly get merchandise from a
club location to a member’s front door. This pilot program, called
Scan & Ship™, is integrated into the retailer's popular
Scan & Go feature within the Sam’s Club app and will allow
members to place direct-to-home orders in the aisle by scanning
merchandise included in the program.
Scan & Ship offers an immediate in-club solution for items
that require large vehicles to transport such as playsets, patio
furniture, mattresses, large TVs, grills, and more. It also gives
members an opportunity to select alternate colors and sizes
unavailable in the club. Scan & Ship allows the member to buy
it and have it delivered to their desired destination – usually
within three to five business days – with one simple digital
transaction.
The new feature demonstrates opportunities for the Sam’s Club
app to mature and evolve alongside member shopping behaviors. The
Sam’s Club app experienced tremendous growth last year with 9.6
million downloads, according to AppTopia, almost twice as many
downloads as competitor apps, and it boasts a 4.9 app store rating.
Positive user reviews indicated that many members enjoyed the Scan
& Go feature, which expanded to all Sam’s Club fuel stations in
2020 and saw a 43.5% adoption rate increase year-over-year in
Q1.
“We challenge ourselves every day to develop and execute
convenient solutions that disrupt the warehouse model and provide
additional value to our members,” said Tim Simmons, Senior
Vice President and Chief Product Officer at Sam’s Club. “Just like
Scan & Go, Scan & Ship gives members greater control of
their shopping experience. It’s exciting to see our team develop
and launch the Scan & Ship pilot so quickly, and it's got great
potential to deliver the ultimate omnichannel member experience
across our entire chain.”
Currently, three locations are participating in the pilot,
including Sam’s Club Now -- Sam’s Club’s Dallas-based innovation
lab -- to allow the business to gather critical member feedback and
modify functionality within the app before scaling to additional
locations.
“Scan & Ship is the result of an internal program we’re
really proud of called the Innovation Jam, which encourages
associates to collaborate and develop prospective retail technology
solutions during the two-day, sprint-like event,” said Vinod
Bidarkoppa, Senior Vice President and Chief Technology Officer,
Sam’s Club. “Scan & Go has been such a success story for us and
Scan & Ship is a fantastic extension to all of the great
innovation we already have in place.”
From the evolution of its app to its tech innovation lab, Sam’s
Club continues to be hyper-focused on digitally integrated clubs
that deliver convenient, mobile-first experiences.
The brand has experienced a great deal of success by focusing on
technology innovations, not only with Scan & Go but the
accelerated expansion of Curbside Pickup – both cited as attractive
benefits to membership and the brand’s growth last year.
New Scan & Go Experience Provides a Demo without
Commitment
In addition to piloting Scan & Ship, the retailer launched a
new feature at all clubs in July that gives members who don’t
currently have the Sam’s Club app an opportunity to demo the Scan
& Go feature without the commitment of downloading the Sam’s
Club app onto their devices using instant app software. The
approach gives members the chance to initially try Scan & Go
without taking up storage on their devices.
“We know that once our members use Scan & Go they love the
convenience it provides and are 90% more likely to use it again, so
our team worked to design a solution that gives members an
opportunity to test drive the feature and experience the benefits
firsthand,” Bidarkoppa added.
The feature uses Near Field Communication (NFC) technology and
only requires scanning a QR code to begin use. The demo, which
allows members to key in a payment option, delivers on the
experience of contactless shopping and skipping the traditional
checkout line. It can be used for purchases up to three times
before a message prompts the members to download the Sam’s Club app
to use Scan & Go.
For additional images and b-roll footage, please visit
corporate.samsclub.com.
About Sam’s Club
Sam’s Club®, a division of Walmart, Inc. (NYSE: WMT), is a
leading membership warehouse club offering superior products,
savings and services to millions of members in nearly 600 clubs in
the U.S. and Puerto Rico. Now in its 38th year, Sam’s Club
continues to redefine warehouse shopping with its highly curated
assortment of high-quality fresh food and Member’s Mark items, in
addition to market leading technologies and services like Scan
& Go, Curbside Pickup and home delivery service in select
markets. To learn more about Sam's Club, visit the Sam's Club
Newsroom, shop at SamsClub.com, and interact with Sam's Club on
Twitter, Facebook, TikTok and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210712005847/en/
Rachel Nipper rachel.nipper@samsclub.com
Walmart (NYSE:WMT)
Historical Stock Chart
From Aug 2024 to Sep 2024
Walmart (NYSE:WMT)
Historical Stock Chart
From Sep 2023 to Sep 2024