Launching first in Los Angeles and Beijing, participants will
receive hands-on experience and mentorship from renowned artists,
nonprofit community partners, and Apple
Apple® today announced Today at Apple Creative Studios, a global
initiative that will provide career-building mentorship,
professional industry skills training, creative resources, and
access to Apple’s full product lineup of iPhone®, iPad®, and Mac®
to underrepresented communities across the globe. Creative Studios
will launch first in Los Angeles and Beijing, followed by Bangkok,
London, Chicago, and Washington, D.C. later this year. In each
city, Apple will work hand-in-hand with nonprofit community
organizations to connect youth with mentors and established
artists.
Today at Apple Creative Studios programming will hone creative
passion in areas such as music, film, photography, and art and
design, and will be available to young people who face barriers to
meaningful artistic education. Across eight to 12 weeks of
programming, mentors — in collaboration with Apple and community
partners — will take participants through a curriculum of hands-on
sessions, insider industry knowledge, and provide ongoing feedback
on participants’ creative projects. Alongside developing creative
skills, our mentors and community partners will nurture
participants’ self-expression and encourage them to spark social
change within their own communities. At the end of programming,
Apple will host a celebration and showcase of participants’ final
works in their local Apple Store® location or within the
community.
“Creativity and access to education are core values for Apple,
so we are absolutely thrilled to kick off Today at Apple Creative
Studios in Los Angeles and Beijing and to bring this meaningful
program to several more cities this year,” said Deirdre O’Brien,
Apple’s senior vice president of Retail + People. “Building on our
long history of using stores as a venue to host local artists to
educate and inspire, Creative Studios is one more way we’re
providing free arts education to those who need it most.”
Today at Apple® will also offer public sessions open to anyone,
led by the inspiring artists who are providing mentorship
experiences to the young participants in Today at Apple Creative
Studios. Everyone is invited to register for these sessions at
apple.com/today.
Today at Apple Creative Studios - LA
Today at Apple Creative Studios - LA focuses on developing the
talents of young musicians. Working with the Music Forward
Foundation and Inner-City Arts and Social Justice Learning
Institute, Creative Studios LA will amplify up-and-coming talents’
stories over nine weeks of free programming where participants will
learn creative direction, writing, and production. Participants
will create a visual album — called “LA Love Letter” — that hones
their new skills to share their stories through music, design, and
imagery all by using iPad, Apple Pencil®, Beats headphones, and
iPhone, as well as GarageBand®, Procreate, Notes, and the Camera
app. The young creatives will have the guidance and mentorship from
Grammy Award-winning producer Larrance “Rance” Dopson, documentary
photographer and filmmaker Bethany Mollenkof, and Apple Music’s
Global Editorial Head of Hip-Hop and R&B Ebro Darden, along
with special one-off sessions taught by additional artists.
Creative Studios LA will also give participants unprecedented
access to Apple Music® creatives and executives like Zane Lowe
during its Industry Week, where they can ask experts for advice to
take their journey further.
“Music Forward aims to transform young lives by breaking
barriers of gender, poverty, and race, and bridging them to
pathways of success,” said Nurit Smith, Music Forward Foundation’s
executive director. “Apple shares our commitment to empowering
diverse voices in the creative arts and we are proud to work
hand-in-hand on Today at Apple Creative Studios - LA to spark
creative discovery, chart careers, and provide opportunity to Los
Angeles youth.”
Today at Apple Creative Studios - Beijing
In partnership with the China Foundation for Poverty Alleviation
and China Social Entrepreneur Foundation, Today at Apple Creative
Studios - Beijing will provide hands-on experience and
career-building mentorship to migrant youth living in Beijing who
have not had a chance to express themselves creatively. Across 12
weeks, Beijing’s programming themes explore photography and
videography, music, and app design through using iPad, Apple
Pencil, Beats headphones, and iPhone, as well as GarageBand,
iMovie®, and Procreate. Mentors include iPhone photographer Eric
Zhang, drummer Shi Lu, and app designer Sun Yong, among others.
“The youth is our future, and young people in China today have
been born into a time of rapid economic growth and shoulder heavy
responsibilities,” said Wang Peng, deputy executive director of the
China Foundation for Poverty Alleviation. “We are cooperating with
Apple on Creative Studios Beijing as it aligns with our vision to
integrate social resources and encourage young people to solve
social problems in innovative ways, and be part of a new generation
that is creative, collaborative, and socially responsible.”
Today at Apple Creative Studios builds on Apple’s history of
providing free educational programming in Apple Store locations
worldwide through Today at Apple, and career development
opportunities through programs such as the Community Education
Initiative. In the US, it expands on Apple’s Racial Equity and
Justice Initiative to help dismantle systemic barriers and advance
racial equity.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, iPhone, iPad, Mac,
Apple Store, Today at Apple, Apple Pencil, GarageBand, Apple Music,
iMovie, and the Apple logo are trademarks of Apple. Other company
and product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210622005896/en/
Nick Leahy Apple nleahy@apple.com 408-862-5012
Gabi Condarco-Quesada Apple gabriela_c@apple.com (408)
862-9834
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