Inuvo Expands Geographic Footprint of AI-Driven Media Services into Canada
June 02 2021 - 9:00AM
Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing
technology, powered by artificial intelligence (AI) that serves
brands and agencies, is pleased to announce the expansion of its
IntentKey™ AI platform for advertising into the Canadian market
where advertisers can now take advantage of a technology that has
consistently delivered market beating performance results.
Rich Howe, Chief Executive Officer of Inuvo, commented, “The
value proposition for Canadian companies is strong: we can serve
both their domestic and American advertising objectives; we can
beat current providers performance results; we can run it all for
them or they can use it in-house; and we are future proof as our
technology is not dependent on third-party data or cookies because
it was designed to uncover signals of intent that define the why
that drives a product/service purchase, not the who that is behind
that purchase. In the new cookieless world, who will become
irrelevant as targeting predefined users or personas becomes
increasingly difficult.”
The IntentKey analyzes the signals of intent along the millions
of potential paths that might lead to a conversion or brand
affinity, determining at all times whether or not those signals
point strongly towards the underlying reasons why consumers are
actually buying the product or engaging with a brand. This paradigm
shift of targeting intent signals, rather than individuals, makes
the IntentKey unique and positioned to not only protect consumer
privacy, but also insulate our clients’ marketing efforts from the
disruptive impacts related to the elimination of third-party
cookies (which has already taken effect within Safari) within
Chrome in 2022. This further enhances the timing of making this
technology available to Canadian advertisers.
Inuvo is currently building a seasoned Canadian sales team well
versed in advertising technology capable of helping advertisers
understand the nuances and impact of the ensuing changes. The first
hires include two Senior Programmatic Sales Directors: Harminder
Hayer and Victor Genova. Hayer has over two decades of sales and
advertising experience that includes Active International, IPG
Media Brands, Orion Worldwide, IBM, Bell Canada, and Metroland
Media. Genova has over fifteen years of experience including Blue
Ant Media, Connected Interactive, Rogers Media, Astral Digital, and
CBC.
In preparation for entrance into the Canadian market, Inuvo has
joined the Interactive Advertising Bureau (IAB) of Canada and the
Canadian Marketing Association (CMA).
Mr. Howe added, “We look forward to being collaborative members
in the Canadian advertising community. Not only do we get to expand
North, but on a personal level, I get the opportunity to return to
my Canadian roots.”
About InuvoInuvo®, Inc. (NYSE American: INUV)
is a market leader in artificial intelligence, aligning and
delivering consumer-oriented product & brand messaging
strategies online based on powerful, anonymous and proprietary
consumer intent data for agencies, advertisers and partners. To
learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking StatementsThis
press release contains “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results to differ materially,
including, without limitation risks detailed from time to time in
our filings with the Securities and Exchange Commission (the
“SEC”), and represent our views only as of the date they are made
and should not be relied upon as representing our views as of any
subsequent date. You are urged to carefully review and consider any
cautionary statements and other disclosures, including the
statements made under the heading “Risk Factors” in Inuvo, Inc.’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2020 and our other filings with the SEC. Additionally,
forward-looking statements are subject to certain risks, trends,
and uncertainties, including the continued impact of COVID-19 on
Inuvo’s business and operations. Inuvo cannot provide assurances
that the assumptions upon which these forward-looking statements
are based will prove to have been correct. Should one of these
risks materialize, or should underlying assumptions prove
incorrect, actual results may vary materially from those expressed
or implied in any forward-looking statements. Investors are
cautioned not to place undue reliance on these forward-looking
statements, which are current only as of this date. Inuvo does not
intend to update or revise any forward-looking statements made
herein or any other forward-looking statements as a result of new
information, future events, or otherwise. Inuvo further expressly
disclaims any written or oral statements made by a third party
regarding the subject matter of this press release.
Inuvo Company Contact: Wally Ruiz Chief
Financial Officer Tel (501) 205-8397 wallace.ruiz@inuvo.com
Investor Relations: KCSA Strategic
CommunicationsValter Pinto, Managing DirectorTel (212)
896-1254Valter@KCSA.com
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