How UDB Financial Grew by More Than 30% Since Joining Ameriprise in 2019 to Manage $833 Million in Client Assets
April 29 2021 - 1:00PM
Business Wire
The financial advisors credit Ameriprise’s
goal-based advice, integrated technology, leader support, and
culture for accelerating their growth
UDB Financial, a wealth management practice located in
Alexandria, Louisiana, recently celebrated two years with
Ameriprise Financial, Inc. (NYSE: AMP) after leaving LPL Financial
in 2019. Financial advisors Michael Upton, AAMS®, Jeff
Draughon, AAMS®, and Joey Bollinger, MBA, AAMS® lead the
team and believe the switch to Ameriprise’s branch channel helped
them capitalize on market performance and accelerated growth for
their practice, while delivering an outstanding and efficient
client experience through goal-based financial planning. Today, the
team manages $833 million in client assets, a significant increase
from the $633 million they managed when they left their previous
firm. Notably, in a recent satisfaction survey, clients rated UDB
Financial 4.9 out of 5 in overall satisfaction based on 76
reviews.1
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UDB Financial, a wealth advisory practice
of Ameriprise Financial based in Alexandria, Louisiana. Photo
courtesy of UDB Financial.
UDB Financial conducted due diligence on many firms before
deciding to join Ameriprise. Reflecting on the anniversary of their
move, the advisors highlighted four qualities of Ameriprise that
contributed to their strong growth:
- Goal-based advice. “I credit our growth in assets,
clients, and production to Ameriprise’s approach to goal-based
planning. The firm is committed to having a financial plan for
every client that documents their goals and the advice we’re giving
to help achieve them,” said Draughon. “And clients’ response
to our move to Ameriprise has been overwhelmingly positive. Last
year I had a client in tears after seeing her financial plan
online, which showed her progress and high probability of success.
She was so relieved to know she was going to be okay.”
- Integrated technology and streamlined processes. “We
moved from independence to a branch model because we were weary
from running the business,” said Upton. “Ameriprise’s
integrated technology and streamlined processes has made us more
efficient and given us more capacity to go deeper with
clients.”
- Support amid the pandemic.“When the pandemic started,
Ameriprise already had digital tools – including a mobile app,
e-Signature, virtual meeting capabilities, client site with goals
online – and business processes in place, so we were able to
continue serving clients without disruption from home,” said
Bollinger. “And, our region leaders and support teams in the
corporate office are available when we need them. They don’t try to
change who we are, but rather give us best practices that work to
grow our business.”
- Culture of integrity. “Every firm makes promises when
recruiting advisors. We had healthy skepticism when talking to
other firms, as we wondered if each one would deliver years into
the future after winning our business. The Ameriprise team has kept
their promises, and we couldn't be happier to be here,” said
Draughon.
“UDB Financial’s decision to move to Ameriprise has helped
propel their significant growth, and we’re excited about the
future,” said Tom Linn, who supports the team as their
Ameriprise branch manager. “They’re taking advantage of the support
and capabilities we offer as a firm to drive satisfaction and
referrals – and they’re in a great position to continue expanding
and serving more clients who will benefit from their advice and
expertise.”
Ameriprise offers a proven strategy – the Ultimate Advisor
Partnership – to help advisors grow their practices at rates that
outpace key competitors while providing an outstanding client
experience. Combined with the company’s culture of support and
independence, the strategy enables advisors to scale their
businesses, deepen client relationships, and drive referrals for
future growth.
UDB Financial, which has stayed consistent since the transition
to Ameriprise, includes advisors Sam Marino, Brian Flynn, Stan
Bollinger, Crissy Shirley, John Lenahan, CFP®, and Lori Decker, as
well as client service associates Heather Parker, Monica Meche,
Martha Bankston, Ann Murray, and Kimberly Braddy.
Ameriprise has continued to attract experienced, productive
advisors, with approximately 1,700 joining the firm in the last 5
years.2 To find out why experienced financial advisors are joining
Ameriprise, visit ameriprise.com/why.
For more information about UDB Financial, visit:
https://www.ameripriseadvisors.com/team/udb-financial/
1 – Clients can respond to an internal Ameriprise survey and
rate an advisor or practice based on their satisfaction with the
team or practice, on a scale of 1 to 5 (1 = extremely dissatisfied
to 5 = extremely satisfied). Client experiences may vary and
working with any Ameriprise Financial practice is not a guarantee
of future financial results. Investors should not consider this
rating a substitute for their own research and evaluation of a
financial practice's qualifications. Only clients with access to
the Ameriprise Secure Client Site may submit a rating. Ratings
reflect an average of all client responses received over a rolling
two-year period as of 12/31/2020.
2 – Ameriprise Financial 2020 10-K.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel
confident about their financial future for more than 125 years.
With extensive advisory, asset management and insurance
capabilities and a nationwide network of approximately 10,000
financial advisors, we have the strength and expertise to serve the
full range of individual and institutional investors' financial
needs. For more information, or to find an Ameriprise financial
advisor, visit ameriprise.com.
Ameriprise Financial Services, LLC is an Equal Opportunity
Employer.
Ameriprise Financial Services, LLC. Member FINRA and SIPC.
© 2021 Ameriprise Financial, Inc. All rights reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20210429005916/en/
Stephanie Siegle, Media Relations 612.671.2593
stephanie.siegle@ampf.com
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