Okta Launches New Customer Identity Risk Ecosystem and Workflow Integrations
April 07 2021 - 9:00AM
Business Wire
New catalog of integrations addresses digital
transformation challenges in security, customer experience,
application development, and data privacy
Okta, Inc. (NASDAQ:OKTA), the leading independent provider of
identity, today at Oktane21, announced the expansion of the Okta
Integration Network across four main areas including risk and
fraud, customer data orchestration, data privacy and compliance,
and the software development lifecycle. Generally available today,
these new integrations leverage identity to help solve highly
complex digital transformation challenges from securing
transactions to digital onboarding. Watch all of Okta’s product
announcements at Oktane21.com.
COVID-19 has accelerated digital initiatives for businesses
across every industry. End-to-end experiences that bridge the
physical and digital divide are now a key competitive advantage in
today’s economy. Every organization has to utilize a wide array of
tools as customer experience, security, data and privacy, and
application development have become top priorities. All these
systems, tools, and teams must work together to seamlessly optimize
for usability and security. Today, organizations need a
highly-integrated, extensible identity platform to deliver a
delightful customer experience.
“Identity has a distinct and unique role to play in the
digital experience ecosystem, especially from an integration
standpoint,” said Diya Jolly, Chief Product Officer, Okta. “Uniting
risk signals with access decisions can help prevent the kinds of
security and fraud risks that are increasingly common in our
digital world, without sacrificing user experience. Simultaneously,
we see a massive opportunity to expand the role Okta Workflows can
play to benefit user experience. Workflows can serve as a real-time
data orchestration tool, automating identity-centric processes
throughout the customer journey tech stack. Together, our
best-of-breed approach and deep integration catalog across risk
signaling and the customer journey open up all sorts of
opportunities for Okta customers to build robust, secure, digital
experiences.”
Automation Across the Customer Experience with Expanded
Workflows
Okta Workflows for Customer Identity is now generally available,
and the Okta Integration Network has grown its suite of new
pre-built integrations to support no-code automation needs.
Hubspot, Mixpanel, SendGrid, and other connectors are now available
to help meet complex digital transformation use cases. The new Okta
Workflow connectors within the Okta Integration Network make it
possible for organizations to support a wide range of customer
experience use cases, including registration, analytics, privacy
and consent, and customer relationship management. Using Okta
Workflows for Customer Identity, organizations can seamlessly
integrate and leverage identity across a core set of technologies
spanning the customer experience tech stack. The new connectors
along with many others across the customer experience landscape are
highly discoverable using the refreshed Okta Integration
Catalog.
"We’re very excited to be part of the expanded Okta Integration
Network for Customer Identity, which will allow customers to easily
visualize their Okta data on registrations and logins within
Mixpanel,” said Amir Movafaghi, Chief Executive Officer, Mixpanel.
“We believe deeply in the importance of product analytics for
understanding the customer journey, and this integration makes that
even more possible."
A Risk Ecosystem Designed With Trust In Mind
Businesses in today’s digital economy have to build customer
trust while protecting against unforeseen attacks. Using the new
Okta Risk Ecosystem API, customers can leverage identity to ingest
and centralize various external behavioral and transactional risk
signals to help identify legitimate users and secure digital
commerce experiences. New integrations with bot detection and web
application firewall providers including Signal Sciences (now a
part of Fastly), HUMAN, F5 Networks, and PerimeterX leverage the
new Risk Ecosystem API to tie fraud-related risk signals to a
specific user. These new integrations augment Okta’s existing
partnerships in risk and fraud to further a vision of a holistic,
360 degree view of the customer and security profile.
"Fastly provides unmatched visibility and protection against
bots and account takeovers for some of the world’s largest brands,”
said Sean Leach, Chief Product Architect, Fastly. "We're thrilled
to closely partner with Okta to share risk signals and provide a
holistic view of fraud for joint customers. Improving the customer
experience while offering seamless protection from unforeseen risks
is tantamount to effective and secure digital acceleration.
Together, we can help prevent attacks and meet the needs of modern
teams."
"MLB's mission is to connect our fans with all aspects of
baseball, bridging their online and ballpark experiences,” said
Neil Boland, Chief Information Security Officer, Major League
Baseball. "With Okta as the identity layer for our fan-facing
experiences, we can offer a highly engaging and seamless digital
experience while still maintaining our customers’ privacy and
security at scale.”
Okta’s new purpose-built integrations enable organizations
to:
- Assess risk and defend against fraud during the authentication
and registration flows of the customer journey.
- Orchestrate customer data flows downstream and to customer
marketing systems.
- Comply with regional privacy legislation by ensuring customer
consent preferences are passed to privacy and marketing systems in
real-time.
- Speed identity integration throughout the software development
lifecycle from rapid prototyping to DevOps automation.
Availability
The expanded Okta Integration Network for Customer Identity
including the new Catalog and connectors is available today at
okta.com/integrations. In addition, Okta Workflows for Customer
Identity is now generally available. Ingesting risk signals is
available in Early Access starting today and accessible through
Okta Adaptive Multi-factor Authentication.
About Okta
Okta is the leading independent identity provider. The Okta
Identity Cloud enables organizations to securely connect the right
people to the right technologies at the right time. With more than
7,000 pre-built integrations to applications and infrastructure
providers, Okta provides simple and secure access to people and
organizations everywhere, giving them the confidence to reach their
full potential. More than 10,000 organizations, including JetBlue,
Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and
Twilio, trust Okta to help protect the identities of their
workforces and customers.
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version on businesswire.com: https://www.businesswire.com/news/home/20210407005394/en/
Jenna Kozel King press@okta.com
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