Clover Health Joins Forces with Advance’s Headline Studio to Launch National Magazine for U.S. Seniors
March 11 2021 - 4:01PM
Today Clover Health Investments, Corp. (Nasdaq: CLOV) (“Clover”),
an innovative technology company improving health outcomes for
America's seniors, announced the launch of Clover Living, a health
and wellbeing magazine designed specifically for people over sixty
years of age.
The quarterly magazine will enable Clover to deploy wholly-owned
digital and printed media content to reach its target audiences.
The multi-year project with Headline Studio will see the first
issues distributed by late Spring 2021, with a second issue coming
mid-September.
The initiative is led by Andrew Robinson, VP of Communications,
who joined Clover in 2020 from The Wall Street Journal publisher,
Dow Jones.
“For its members, Clover is a trusted and respected partner in
their health. Our goal is to provide them, as well as the growing
population of aging Americans, with a magazine that celebrates
their life experience with lots of positive advice about living
well. As we continue to grow across the country, we expect this new
publication to supercharge our outreach and engagement, and form a
valuable introduction to healthy living for the Medicare
population,” said Andrew Robinson.
Education around health and lifestyle choices is a significant
component to improving health outcomes. To ensure the magazine
provides the most important, as well as up-to-date and sound
clinical advice, practicing physicians Chief Clinical Informatics
Officer, Dr. Sophia Chang, and Chief Scientific Officer, Dr. Kumar
Dharmarajan, will helm Clover Living’s medical editorial board.
“Providing a safe space for people to ask questions and voice
concerns is core to being a successful primary care provider, and
many people lack that valuable relationship. My hope is that Clover
Living will serve as a way to spark these conversations and support
aging adults in living happier, healthier, and more fulfilled
lives,” said Dr. Chang.
The magazine will include helpful and consumable advice for
managing diabetes, heart disease and other chronic conditions.
“The foundation of great chronic-disease care begins with
impactful education. We’ll be grounding our advice on the most
up-to-date care protocols – and teach our readers the value of
putting their health first; the importance of monitoring and
managing their health, and supporting them to connect regularly
with their primary care doctor, “ said Dr. Dharmarajan.
Headline Studio is best known as the content marketing division
of Advance, parent company of Condé Nast, which includes
publications Vogue, GQ, and Wired.
“The over-60 population is fast-growing and often overlooked.
We’re excited to work with Clover to fill this important, growing
space with a premium offering that will surprise and delight
readers. The over 60s are avid consumers of print and digital
media. They value a good read and like to relax with a magazine
that speaks to and supports a rich, active lifestyle,” said Matt
Chervin, VP Business Development, Headline Studio.
About Clover HealthClover Health is a
healthcare technology company with a deeply rooted mission of
helping its members live their healthiest lives. Clover uses its
proprietary technology platform to collect, structure, and analyze
health and behavioral data to improve medical outcomes and lower
costs for patients. As a company whose business goals fully align
with its members' health needs, Clover works with members and their
doctors to become a valued partner. This trust is built by
proactively identifying at-risk individuals and teaming up with
physicians to accelerate care coordination and simultaneously
improve health outcomes and reduce avoidable costs. Clover has
offices in San Francisco, Jersey City, Nashville, and Hong Kong.
For more information, visit www.CloverHealth.com.
About AdvanceFounded by Sam Newhouse in 1922,
Advance is a diversified privately held company that operates and
invests in a broad range of media, communications, and
technologybusinesses globally. The operating businesses of Advance
employ more than 15,000 people inover a dozen countries and
include:
- Condé Nast’s and Condé Nast International’s global magazine and
digital brand portfolio, including such titles as Vogue, Vanity
Fair, GQ, The New Yorker, and Condé Nast Traveler;
- Local news media companies producing 30 newspapers and 12
websites in 10 different metro areas and states;
- American City Business Journals, publisher of business journals
in 48 cities and producer of live events and conferences;
- 1010data, a provider of big data enterprise solutions.
Advance’s portfolio of exceptional companies also includes Stage
Entertainment, The IRONMAN Group, Leaders Group, Turnitin, and POP.
Advance is also among the largest shareholders in Charter
Communications, Discovery and Reddit.www.advance.com
Contacts:Investor Relations:investors@cloverhealth.com
Press Contact:Andrew Still-Baxterpress@cloverhealth.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/6f9a657a-9eb8-4c70-b471-4afae3f4036c
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