IZEA Reports New Business Sales Surge in Q4 2020
December 14 2020 - 1:00PM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has seen a surge of new
customers in Q4 2020. The company has delivered quarter over
quarter growth in new customer counts for both Managed Services and
SaaS. The number of new customers for Managed Services more than
doubled from Q3 to Q4, and the total number of active SaaS
customers hit a record in the fourth quarter as well.
“Our managed services team continues to see
positive momentum despite the various challenges associated with
COVID-19,” said Ted Murphy, IZEA’s Chairman and CEO. “Not only have
we delivered managed services bookings growth as compared to Q3 of
this year, we have already bested our Q4 2019 managed services
bookings number and we still have a few weeks remaining in the
quarter.”
“Since the onset of the pandemic, Team IZEA has
been working tirelessly to replace the customers that were hit
hardest by COVID restrictions and overall changes in consumer
behavior,” continued Murphy. “Our team has done a tremendous job
identifying new opportunities and added a variety of new customers
ranging from media companies to alcohol manufacturers. Halfway
through December, our pipeline remains robust and we are hopeful to
continue our growth inside this quarter.”
IZEA’s total SaaS customer base has already
increased to reach record numbers in Q4 2020, largely driven by
self-service offerings. The acquisition of new IZEAx Unity Suite
customers also saw a dramatic rebound from Q3 lows, with the count
of new customers added so far in Q4 2020 exceeding that of Q4 2019.
We believe that the expansion of new Unity Suite customers has been
positively impacted by more affordable and flexible licensing
options that were first introduced toward the end of Q3.
“One of our primary goals heading into 2020 was to
expand our customer base and diversify our revenue streams,” said
Ted Murphy, IZEA’s Chairman and CEO. “We have been executing
against a variety of initiatives on that front, from the launch of
BrandGraph and Shake, to the revised pricing and go-to-market
strategy for IZEAx Unity Suite. We are still in very early days of
this effort, but I am pleased with the progress we have made this
year in the face of extreme challenges and uncertainty. We expect
to end the year with a 50% increase in monthly active customers
across all lines of our business as compared to the start of the
year, largely due to our self-service software offerings. I am
optimistic about 2021 and our ability to continue our growth and
positive momentum.”
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based
on historical fact are “forward-looking statements” intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements, which are based on certain assumptions and describe our
future plans, strategies and expectations, can generally be
identified by the use of forward-looking terms such as “may,”
“will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,”
“estimate,” “believe,” “intend,” "likely," "projects," “plans,”
"pursue," "strategy" or "future," or the negative of these words or
other words or expressions of similar meaning. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
revenue and bookings, growth or maintenance of customer
relationships, and expectations concerning IZEA’s business
strategy. Forward-looking statements involve inherent risks and
uncertainties which could cause actual results to differ materially
from those in the forward-looking statements, as a result of
various factors including, among others, the following: competitive
conditions in the content and social sponsorship segment in which
IZEA operates; failure to popularize one or more of the marketplace
platforms of IZEA; our ability to establish effective disclosure
controls and procedures and internal control over financial
reporting; our ability to satisfy the requirements for continued
listing of our common stock on the Nasdaq Capital Market; changing
economic conditions that are less favorable than expected; and
other risks and uncertainties described in IZEA’s periodic reports
filed with the Securities and Exchange Commission. The
forward-looking statements made in this release speak only as of
the date of this release, and IZEA assumes no obligation to update
any such forward-looking statements to reflect actual results or
changes in expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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