EA SPORTS™ NHL® to Accelerate Hockey Video Game
Innovation Worldwide, Building Upon its 30-Year History of
Authentic Interactive Entertainment
Today, Electronic Arts (NASDAQ: EA), the National Hockey League
(NHL), and the NHL Players Association (NHLPA) announced a
multi-year renewal to their partnership. The new agreement will
allow EA SPORTS™ to accelerate authentic and innovative hockey
simulation experiences for millions of players worldwide for years
to come.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201105005675/en/
The new agreement arrives as the world enjoys the widely
successful EA SPORTS NHL. EA SPORTS NHL® 21 for PlayStation®4 and
Xbox One has generated mass engagement with both existing and new
fans as it achieved the most daily active players at launch for the
franchise in the last three years. This year’s momentum builds upon
incredible EA SPORTS NHL growth as EA SPORTS NHL 21 and NHL 94
Rewind*, the evolutionary take on the 16-bit classic, provides
unique perspectives for all types of fans.
“We are thrilled to accelerate fun hockey experiences for years
to come pushing the industry forward with our long-time NHL and
NHLPA partners,” said Cam Weber, Executive Vice President &
Group GM, EA SPORTS. “The EA SPORTS NHL franchise these past 30
years has become synonymous with hockey culture, and this extension
will ensure it remains at the forefront of connecting millions of
fans around the world to the sport through interactive
entertainment.”
“EA SPORTS NHL continues to introduce new fans to the sport
through its realistic and entertaining approach to the game,” said
Brian Jennings, NHL Chief Brand Officer & Senior Executive Vice
President. “The past eight months illustrates how EA is a critical
extension to real-world sports, as fans turned to EA SPORTS NHL to
play and watch hockey while we temporarily paused during the
pandemic. Our shared approach for competitive gaming has enabled
the league to create a touchpoint to younger fans who may
experience the NHL for the first time through EA SPORTS NHL.
Sustained connection that enhances fandom is what EA delivers and
we look forward to continuing the incredible partnership.”
“The NHLPA is proud to renew our long-standing partnership with
EA, ensuring their exceptional NHL hockey franchise will continue
showcasing the players to fans around the world for the coming
years,” said Mathieu Schneider, NHLPA Special Assistant to the
Executive Director. “The simulated experience of hitting the ice
behind the console with EA SPORTS NHL continues to be an incredible
way for fans to connect with the players and the game.”
The announcement follows the release of EA SPORTS NHL 21 for
PlayStation 4 and Xbox One as Stanley Cup® winner Alex Ovechkin is
the latest cover athlete in a long lineage of legends representing
the EA SPORTS NHL® franchise. The also released NHL® 94 Rewind this
year is illustrative of the indelible impact the NHL franchise has
had on hockey culture and beyond, exemplifying the power of the
nearly 30-year long partnership between the NHL, NHLPA, and EA.
NHL® 21 launched worldwide on October 16, 2020 for PlayStation®4
and Xbox One. Join the EA SPORTS NHL® community on Facebook and
Instagram, or follow on Twitter @EASPORTSNHL. For more information
about EA SPORTS, please visit www.easports.com.
*NHL 94 Rewind launched October 30, 2020 and is only available
as an EA SPORTS NHL 21 preorder incentive.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as EA
SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL,
Need for Speed™, Titanfall™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.
EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed,
Titanfall and Plants vs. Zombies are trademarks of Electronic Arts
Inc. Madden, NFL and FIFA are properties of their respective owners
and used with permission.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
31 Member Clubs and proudly welcomes its 32nd franchise, based in
Seattle, for the 2021-22 season. Each team roster reflects the
League’s international makeup with players from more than 20
countries represented, all vying for the most cherished and
historic trophy in professional sports – the Stanley Cup®. Gary
Bettman has served the NHL as Commissioner since February 1, 1993
and has guided the world’s top professional hockey league to more
than $5 billion in annual revenues and partnerships with more than
40 blue chip corporate sponsors. Every year, the NHL entertains
more than 670 million fans in-arena and through its partners on
national television and radio; more than 151 million followers -
league, team and player accounts combined - across Facebook,
Twitter, Instagram, Snapchat and YouTube; and more than 100 million
fans online at NHL.com. The League broadcasts games in more than
160 countries and territories through its rightsholders including
NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in
Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and
Tencent in China. The NHL reaches fans worldwide with games
available online in every country including via its live and
on-demand streaming service NHL.TV™. Having entered the esports
world in 2018, the League hosts the NHL Gaming World Championship
annually, drawing record digital streaming audiences during the
2019 campaign. Fans are engaged across the League’s digital assets
on mobile devices via the free NHL® App; across nine social media
platforms; on SiriusXM NHL Network Radio; and on NHL.com, available
in eight languages and featuring unprecedented access to player and
team statistics as well as every regular-season and playoff game
box score dating back to the League’s inception, powered by SAP.
The NHL is committed to building healthy and vibrant communities
through the sport of hockey by increasing youth participation and
engagement; fostering positive family experiences; promoting
inclusion, positive culture and leadership; and supporting
sustainable community impact.
About the NHLPA
The National Hockey League Players’ Association (NHLPA),
established in 1967, is a labour organization whose members are the
players in the National Hockey League (NHL). The NHLPA works on
behalf of the players in varied disciplines such as labour
relations, product licensing, marketing, international hockey and
community relations, all in furtherance of its efforts to promote
its members and the game of hockey. In 1999, the NHLPA launched the
Goals & Dreams fund as a way for the players to give something
back to the game they love. Over the past 20 years, more than
80,000 deserving children in 34 countries have benefited from the
players' donations of hockey equipment. NHLPA Goals & Dreams
has donated more than $25 million to grassroots hockey programs,
making it the largest program of its kind. For more information on
the NHLPA, please visit http://www.nhlpa.com/.
NHL and the NHL Shield are registered trademarks of the National
Hockey League. NHL and NHL team marks are the property of the NHL
and its teams. © NHL 2020. All Rights Reserved.
EA SPORTS™ NHL® 21 is an Officially Licensed Product of the
NHLPA. NHLPA, National Hockey League Players' Association and the
NHLPA logo are trademarks of the NHLPA. © NHLPA. All Rights
Reserved.
Category: EA Sports
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version on businesswire.com: https://www.businesswire.com/news/home/20201105005675/en/
Travis Varner Sr. Communications Manager +1 650 628 2717
tvarner@ea.com
Cait Doherty Global PR Manager +41 7544-22264
cadoherty@ea.com
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