Rackspace Technology helps Relay42 deliver up to 500,000 customer data events per second
October 08 2020 - 4:00AM
Rackspace Technology™ (NASDAQ: RXT), the multicloud solutions
provider, has today announced that its management of Relay42’s
Amazon Web Services (AWS) IT infrastructure is supporting the
AI-driven data business to deliver up to 500,000 personalised
customer data events per second.
Dutch-headquartered Relay42 turns data into meaningful
relationships customers including Air France-KLM, Heineken, Mazda
and FedEx. Speed, latency and security are fundamental components
in data marketing, all of which AWS provides in its underlying
infrastructure, helping Relay42 meet its business objectives of
delivering personalised messages and experiences to end users in a
matter of seconds.
Rackspace Technology also optimised Relay42’s cloud spend via
CloudHealth, which identified cost savings of $8,000 per month in
the initial months of the pandemic with zero impact on
performance.
The global footprint of Rackspace Technology is enabling
Relay42’s global expansion plans as it aims to double the size of
its European and Asian business in 2021. As part of the ongoing
project with Rackspace Technology, Relay42 also aims to continue
its cloud native journey, further utilising the newest services
that AWS rolls out.
Rogier van Nieuwenhuizen, CEO at Relay42, said, “Relay42’s
transformational culture mirrors that of Rackspace Technology as we
both constantly evolve to meet customer demands. We’re on a journey
to provide data at scale with millions of customers and billions of
touchpoints. This is all made possible through Rackspace Technology
and its Fanatical Experience on AWS that it delivers to us.”
“Rackspace Technology’s continued commitment to customers is
impressive, and Relay42 is a strong example of how customers
benefit from our partnership with this company,” said Tony Van Den
Berge, Managing Director of EMEA Partner Organization, Amazon Web
Services EMEA SARL, “We look forward to working together to create
greater value for customers, who in turn can focus on driving the
growth of their business.”
Bert Stam, General Manager for Northern Europe at Rackspace
Technology added, “With the current global economic uncertainty,
providing excellent customer experiences are crucial to business
stability. Relay42 is at the forefront of exceptional data
personalisation which will support its customers during these
unsettling times.
“Our team of experts around the world continue to provide the
cloud expertise organisations like Relay42 require to scale up and
accelerate growth.”
About Rackspace Technology
Rackspace Technology is a leading end-to-end multicloud
technology services company. We can design, build and operate our
customers’ cloud environments across all major technology
platforms, irrespective of technology stack or deployment model. We
partner with our customers at every stage of their cloud journey,
enabling them to modernize applications, build new products and
adopt innovative technologies.
About Relay42
Relay42’s platform for Intelligent Journey Orchestration
empowers businesses to create meaningful customer relationships by
utilizing smart technology to transform fragmented interactions
into seamless journeys. Relay42 gives businesses the freedom,
flexibility and agility to build sustainable customer
relationships, using valuable customer data as a baseline.
Global brands including Air France-KLM, Heineken, Mazda and
FedEx rely on Relay42 to anticipate and address customer needs in
real time across all online and offline channels. Relay42 is the
only platform built for AI-driven customer journeys with real-time
connectivity to all systems and touchpoints.
For media queries contact:Devika
MistryDevika.mistry@rackspace.co.uk
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