Filed Pursuant to Rule 424(b)(3)

Registration No. 333-225049

 

Prospectus Supplement

(to Prospectus dated July 23, 2018)

 

Jones Soda Co.

 

Up to 11,315,000 Shares of Common Stock

 

This prospectus supplement supplements the prospectus, dated July 23, 2018 (the “Prospectus”), which forms a part of our Amendment No. 1 to our Registration Statement on Form S-3 on Form S-1 (Registration No. 333-225049). This prospectus supplement is being filed to update, amend and supplement the information included or incorporated by reference in the Prospectus with the information contained in our Current Report on Form 8-K, filed with the Securities and Exchange Commission (the “Commission”) on May 7, 2020 (the “Current Report”). Accordingly, we have attached the Current Report (including exhibits) to this prospectus supplement.

 

The Prospectus and this prospectus supplement relates to the sale of up to 11,315,000 shares of our common stock which may be resold from time to time by the selling shareholders identified in the Prospectus. The shares of common stock covered by the Prospectus and this prospectus supplement are issuable upon the conversion of a portion or all of the convertible subordinated promissory notes (the “Convertible Notes”) issued pursuant to that certain Note Purchase Agreement dated as of March 23, 2018 among the Company and the purchasers of the Convertible Notes. We are not selling any common stock under the Prospectus and this prospectus supplement and will not receive any of the proceeds from the sale or other disposition of shares by the selling shareholders.

 

This prospectus supplement should be read in conjunction with the Prospectus. This prospectus supplement updates, amends and supplements the information included or incorporated by reference in the Prospectus. If there is any inconsistency between the information in the Prospectus and this prospectus supplement, you should rely on the information in this prospectus supplement.

 

Our common stock is listed for quotation on the OTCQB quotation system under the symbol “JSDA.” The last bid price of our common stock on May 6, 2020 was $0.20 per share.

 

 Investing in our common stock involves a high degree of risk. You should review carefully the risks and uncertainties described under the heading “Risk Factors” of the Prospectus, and under similar headings in any amendment or supplements to the Prospectus.

 

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of the Prospectus or this prospectus supplement. Any representation to the contrary is a criminal offense.

 

The date of this prospectus supplement is May 7, 2020.

 

 

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________

Form 8-K
_____________________

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event Reported): May 7, 2020  

Jones Soda Co.
(Exact Name of Registrant as Specified in Charter)

Washington 0-28820 52-2336602
(State or Other Jurisdiction of Incorporation) (Commission File Number) (I.R.S. Employer Identification Number)

 

66 South Hanford Street, Suite 150, Seattle, Washington 98134
(Address of Principal Executive Offices) (Zip Code)

(206) 624-3357
(Registrant's telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

  [   ]   Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
  [   ]   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
  [   ]   Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
  [   ]   Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company [   ]

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [   ]

 
Securities registered pursuant to Section 12(b) of the Act:
None
 
Securities registered pursuant to Section 12(g) of the Act:
Common Stock, no par value
 
 

Item 2.02. Results of Operations and Financial Condition.

On May 7, 2020, Jones Soda Co. (the “Company”) issued a press release announcing its financial results for the first quarter ended March 31, 2020. The press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The Company will discuss its results for the first quarter ended March 31, 2020 on its scheduled conference call today, May 7, 2020, at 4:30 p.m. Eastern time (1:30 p.m. Pacific time). This call will be webcast and can be accessed by visiting http://public.viavid.com/player/index.php?id=139235 or our website at www.jonessoda.com. Investors may also listen to the call via telephone by dialing (888) 254-3590 (confirmation code: 6655263). In addition, a telephone replay will be available by dialing (844) 512-2921 (confirmation code: 6655263) through May 14, 2020, at 7:30 p.m. Eastern Time. 

The information in this Current Report in Item 2.02 and Exhibit 99.1 is being furnished to the Securities and Exchange Commission and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that Section, and shall not be incorporated by reference into any registration statement or other document filed pursuant to the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01. Financial Statements and Exhibits.

  (d)   Exhibits.  
     
    Exhibit No.  Description
  99.1 Press Release dated May 7, 2020.

 


SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

  Jones Soda Co.
     
   
Date: May 7, 2020 By:  /s/ JAMIE COLBOURNE        
    Jamie Colbourne
    Interim Chief Executive Officer and Acting Principal Financial Officer
   

 

 

 

EXHIBIT 99.1

Jones Soda Reports First Quarter 2020 Results

 

 

SEATTLE, May 07, 2020 (GLOBE NEWSWIRE) -- Jones Soda Co. (the “Company”) (OTCQB: JSDA), a leader in the craft soda industry known for its unique branding and authentic connection to its consumers, announced results for the first quarter ended March 31, 2020.


First Quarter 2020 Financial Summary vs. Year-Ago Quarter

  • Revenue remained flat at $2.8 million.
  • Gross profit as a percentage of sales increased 70 basis points to 20.8% compared to 20.1%.
  • Net loss was $891,000, or $(0.01) per share, compared to a net loss of $796,000, or $(0.02) per share.
  • Adjusted EBITDA1 was $(815,000) compared to $(635,000).

Management Commentary

 

“The team made solid progress during the quarter expanding our brand’s presence and driving growth across key business segments,” said Interim CEO Jamie Colbourne. “The first quarter reflected steady demand for our core bottled soda sales, a significant improvement in our fountain business and progress returning Lemoncocco to growth, despite the expected decline in 7-Select revenue. However, the COVID-19 global pandemic has certainly changed our operating environment and we are currently pivoting various sales and marketing strategies to adapt to the evolving market. In addition, we are working to optimize our cost structure and reduce operating expenses where possible.

 

“Although the long-term effects of COVID-19 are still unknown, we believe we are taking the necessary steps to help ensure our organization remains operational and equipped to meet the ever-changing needs of our customers. In fact, despite the pandemic, our business in the grocery channel remains stable. Conversely, our partners in the food service channel have been hit hard and several conversations with potential customers have been put on hold for the time being. This channel is a minimal percentage of our overall revenue, but we will remain in active discussions with all current and potential partners to ensure we are best positioned to meet their needs when restaurant dining returns.

 

“Given the cancellation of large events throughout North America, including the Vans Park Series, our marketing team is evaluating and implementing new strategies to continue expanding our presence with consumers, particularly through significantly increased social media activity. As we move forward, we believe in Jones’ value proposition as a craft soda that resonates with consumers through unique branding and a better taste, and we anticipate this increased activity will bolster brand awareness. Although there remains a lot of uncertainty with the COVID-19 pandemic, we are still committed to returning Jones to profitable growth and believe we are well-positioned to remain a valuable partner to all of our customers during these challenging times.”

 

First Quarter 2020 Financial Results

 

Revenue in the first quarter of 2020 remained flat at $2.8 million compared to the year-ago quarter. This was primarily the result of a decrease of $206,000, or 66%, in 7-Select revenue due to declining 7-Eleven store counts, offset by a 3% increase in revenues from Jones’ core bottled soda products and a 51% increase in fountain soda revenue. Excluding the 7-Select segment, total revenue for the first quarter of 2020 increased from $2.5 million to $2.7 million, or 7%, as compared to the prior year period, reflecting positive momentum across the Company’s other product lines.

 

Gross profit as a percentage of sales increased 70 basis points to 20.8% for the first quarter of 2020 compared to 20.1% in the same year-ago quarter. The improvement was primarily driven by retail price increases implemented in 2019 for our bottled soda products.  

 

Net loss for the first quarter of 2020 was $891,000, or $(0.01) per share, compared to a net loss of $796,000, or $(0.02) per share, in the same quarter a year ago.

Adjusted EBITDA1 in the first quarter of 2020 was $(815,000) compared to $(635,000) in the same quarter a year ago.

 

At March 31, 2020, cash and cash equivalents totaled $4.9 million compared to $6.0 million at December 31, 2019. Apart from an outstanding convertible debt instrument, the Company did not have any substantial debt and is actively evaluating a new line of credit.
__________________________________________________________________________________________________________________________________
1Adjusted EBITDA is defined as net loss from operations before interest expense, interest income, taxes, depreciation, amortization and stock-based compensation and is a non-GAAP measure (reconciliation provided below).

 

Conference Call

 

Jones Soda will hold a conference call today at 4:30 p.m. Eastern time to discuss its results for the first quarter ended March 31, 2020.

 

Date: Thursday, May 7, 2020
Time: 4:30 p.m. Eastern time (1:30 p.m. Pacific time)
Toll-free dial-in number: 1-888-254-3590
International dial-in number: 1-323-994-2082
Conference ID: 6655263

 

Please call the conference telephone number 5-10 minutes prior to the start time. An operator will register your name and organization. If you have any difficulty connecting with the conference call, please contact Gateway Investor Relations at 1-949-574-3860.

 

The conference call will be broadcast live and available for replay here and via the investor relations section of the Company’s website at www.jonessoda.com.

 

A replay of the conference call will be available after 7:30 p.m. Eastern time on the same day through May 14, 2020.

 

Toll-free replay number: 1-844-512-2921
International replay number: 1-412-317-6671
Replay ID: 6655263

 

Presentation of Non-GAAP Information

 

This press release contains disclosure of the Company's Adjusted EBITDA, which is a not a United States Generally Accepted Accounting Principle (“GAAP”) financial measure. The difference between Adjusted EBITDA (a non-GAAP measure) and Net Loss (the most comparable GAAP financial measure) is the exclusion of interest expense, income tax expense, depreciation and amortization expense and stock-based compensation. We have included a reconciliation of Adjusted EBITDA to Net Loss in our Non-GAAP Reconciliation in this press release. This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for or superior to GAAP. Adjusted EBITDA has certain limitations in that it does not take into account the impact of certain expenses to our consolidated statements of operations. In addition, because Adjusted EBITDA may not be calculated identically by all companies, the presentation here may not be comparable to other similarly titled measures of other companies. We believe that Adjusted EBITDA provides useful information to investors about the Company's results attributable to operations, in particular by eliminating the impact of non-cash charges related to stock-based compensation, amortization and depreciation that is consistent with the manner in which we evaluate the Company's performance. These adjustments to the Company's GAAP results are made with the intent of providing a more complete understanding of the Company's underlying operational results and provide supplemental information regarding our current ability to generate cash flow. This non-GAAP financial measure is not intended to be considered in isolation or as a replacement for, or superior to net loss as an indicator of the Company's operating performance, or cash flow, as a measure of its liquidity. Adjusted EBITDA should be reviewed in conjunction with Net Loss as calculated in accordance with GAAP.

 

About Jones Soda Co.

 

Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under the Jones® Soda and Lemoncocco® brands. A leader in the premium soda category, Jones Soda is made with pure cane sugar and other high-quality ingredients, and is known for packaging that incorporates ever-changing photos sent in from its consumers. Jones’ diverse product line offers something for everyone – pure cane sugar soda, zero-calorie soda and Lemoncocco non-carbonated premium refreshment. Jones is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. For more information, visit www.jonessoda.com or www.myjones.com or www.drinklemoncocco.com.

 

Forward-Looking Statements Disclosure

 

Certain statements in this press release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all passages containing words such as “will,” “aims,” “anticipates,” “becoming,” “believes,” “continue,” “estimates,” “expects,” “future,” “intends,” “plans,” “predicts,” “projects,” “targets,” or “upcoming.” Forward-looking statements also include any other passages that are primarily relevant to expected future events or that can only be evaluated by events that will occur in the future. Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated or implied in the forward-looking statements. Factors that could affect the Company's actual results, including its financial condition and results of operations and its ability to continue as a going concern, include, among others: its ability to successfully execute on its growth strategies and operating plans for the future; the ongoing negative impact that the novel coronavirus (COVID-19) pandemic has had and will likely continue to have on the Company’s business operations and sales; the Company’s ability to effectively utilize the proceeds from its 2019 strategic financing from HeavenlyRx; the Company’s ability to manage operating expenses and generate sufficient cash flow from operations; the Company’s ability to create and maintain brand name recognition and acceptance of its products; the Company’s ability to execute its marketing strategies, especially in light of the closures and delays caused by the COVID-19 pandemic;  the Company’s ability to compete successfully against much larger, well-funded, established companies currently operating in the beverage industry generally and in the craft beverage segment specifically; the Company’s ability to respond to changes in the consumer beverage marketplace, including potential reduced consumer demand due to health concerns (including obesity) and legislative initiatives against sweetened beverages (including the imposition of taxes); its ability to develop and launch new products and to maintain brand image and product quality; the Company’s ability to maintain and expand distribution arrangements with distributors, independent accounts, retailers or national retail accounts; the Company’s ability to maintain its relationship with 7-Eleven; its ability to manage inventory levels and maintain relationships with manufacturers of its products; its ability to maintain a consistent and cost-effective supply of raw materials and flavors and manage the impact of the COVID-19 pandemic on its supply chain; the Company’s ability to develop CBD-infused beverages; its ability to attract, retain and motivate key personnel; its ability to protect its intellectual property; the impact of future litigation and the Company’s ability to comply with applicable regulations; fluctuations in freight and fuel costs; the impact of currency rate fluctuations; its ability to access the capital markets for any future equity financing and to manage the impact that the COVID-19 pandemic may have on the Company’s ability to access capital; the Company’s ability to maintain disclosure controls and procedures and internal control over financial reporting; dilutive and other adverse effects from future potential securities issuances; and any actual or perceived limitations by being traded on the OTCQB Marketplace. More information about factors that potentially could affect the Company’s operations or financial results is included in its most recent annual report on Form 10-K for the year ended December 31, 2019 filed with the Securities and Exchange Commission (“SEC”) on March 30, 2020 and in the other reports filed with the SEC since that that date. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Except as required by law, the Company undertakes no obligation to update any forward-looking or other statements in this press release, whether as a result of new information, future events or otherwise.

 

Investor Relations Contact

 

Cody Slach
Gateway Investor Relations
1-949-574-3860
JSDA@gatewayir.com
finance@jonessoda.com

JONES SODA CO.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except share data)

             
  Three months ended March 31,  
  2020     2019    
  (In thousands, except share data)  
    (Unaudited)     (Unaudited)  
Revenue $ 2,792     $ 2,824    
Cost of goods sold   2,210       2,257    
Gross profit   582       567    
Operating expenses:            
Selling and marketing   753       615    
General and administrative   708       658    
Total operating expenses   1,461       1,273    
Loss from operations   (879 )     (706 )  
Interest income   17       -    
Interest expense   (38 )     (89 )  
Other income, net   13       2    
Loss before income taxes   (887 )     (793 )  
Income tax expense, net   (4 )     (3 )  
Net loss $ (891 )   $ (796 )  
             
Net loss per share - basic and diluted $ (0.01 )   $ (0.02 )  
Weighted average basic and diluted common shares outstanding   61,665,435       41,592,851    
             

JONES SODA CO.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands, except share data)

           
    March 31, 2020   December 31, 2019  
           
      (Unaudited)            
ASSETS     (In thousands, except share data)  
Current assets:              
Cash and cash equivalents   $ 4,904     $ 5,969    
Accounts receivable, net of allowance of $99 and $44     2,024       1,573    
Inventory     2,293       1,788    
Prepaid expenses and other current assets     169       310    
Total current assets     9,390       9,640    
Fixed assets, net of accumulated depreciation of $493 and $484     153       162    
Other assets     33       33    
Right of use lease asset     547       17    
Total assets   $ 10,123     $ 9,852    
LIABILITIES AND SHAREHOLDERS’ EQUITY (DEFICIT)              
Current liabilities:              
Accounts payable   $ 1,234     $ 554    
Lease liability, current portion     96       18    
Accrued expenses     639       663    
Taxes payable     1       10    
Total current liabilities     1,970       1,245    
Convertible subordinated notes payable, net     1,346       1,333    
Accrued interest expense     169       147    
Lease liability, net of current portion     451       -    
Total liabilities     3,936       2,725    
Shareholders’ equity (deficit):              
Common stock, no par value:              
Authorized — 100,000,000; issued and outstanding shares — 61,667,668
shares and 61,566,076 shares, respectively
    73,811       73,773    
Accumulated other comprehensive income     255       342    
Accumulated deficit     (67,879 )     (66,988 )  
Total shareholders’ equity     6,187       7,127    
Total liabilities and shareholders’ equity   $ 10,123     $ 9,852    
               

JONES SODA CO.
NON-GAAP RECONCILIATION
(Unaudited, in thousands)

             
  Three months ended March 31,  
    2020       2019    
GAAP net loss $ (891 )   (796 )  
Stock based compensation   41       61    
Interest income   (17 )     -    
Interest expense   38       89    
Income tax expense, net   4       3    
Depreciation and Amortization   10       8    
Non-GAAP Adjusted EBITDA $ (815 )   $ (635 )  
             

 

 

 

 

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