Gildan announces three-year partnership with Beale Racing as title sponsor
February 26 2020 - 10:58AM
Gildan announced the launch of a multi-year partnership with the
Beale Racing team, featuring Gildan® as the primary sponsor while
also providing visibility to the American Apparel®, Comfort Colors®
and Prim + Preux® brands.
As part of the partnership, Beale Racing will
advertise Gildan’s brands on cars, uniforms and all merchandise
during 30 plus race events across the United States. “We are
excited to partner with Beale Racing once more to strengthen the
visibility of our brands and continue to position our apparel as a
preferred choice in the motorsports industry” says Mike Hoffman,
President, Sales, Marketing and Distribution, for Gildan. “We are
proud to be associated with a highly successful and respected team
and I look forward to a winning partnership” he added.
“For many years, Gildan has been a trusted
supplier for our team” said John J. Beale, owner and driver for
Beale Racing. “We are thrilled that Gildan chose to partner with us
again to promote its brands to our fans” he added.
The sponsorship will support Gildan’s marketing
and sales objectives of pursuing continued awareness and growth in
the imprintables and retail apparel industries.
About Gildan
Gildan is a leading manufacturer of everyday
basic apparel which markets its products in North America, Europe,
Asia-Pacific, and Latin America, under a diversified portfolio of
Company-owned brands, including Gildan®, American Apparel®, Comfort
Colors®, Gildan® Hammer™, Prim + Preux®, Gold Toe®, Anvil® by
Gildan®, Alstyle®, Secret®, Silks®, Kushyfoot®, Secret Silky®,
Therapy Plus™, Peds® and MediPeds®, and under the Under Armour®
brand through a sock licensing agreement providing exclusive
distribution rights in the United States and Canada. Our product
offering includes activewear, underwear, socks, hosiery, and
legwear products sold to a broad range of customers, including
wholesale distributors, screenprinters or embellishers, as well as
to retailers that sell to consumers through their physical stores
and/or e-commerce platforms, and to global lifestyle brand
companies.
Gildan owns and operates vertically-integrated,
large-scale manufacturing facilities which are primarily located in
Central America, the Caribbean Basin, North America, and
Bangladesh. With approximately 53,000 employees worldwide Gildan
operates with a strong commitment to industry-leading labour and
environmental practices throughout its supply chain in accordance
with its comprehensive Genuine Responsibility™ program embedded in
the Company's long-term business strategy. More information about
the Company and its corporate citizenship practices and initiatives
can be found at www.gildancorp.com and
www.genuineresponsibility.com, respectively.
Media inquiries:Genevieve
GosselinDirector, Corporate Marketing and Communications(514)
343-8814ggosselin@gildan.com
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