Edison Nation Forms Strategic Alliance with Venture Partner IdeaPros
January 15 2020 - 8:00AM
Business Wire
Edison Nation, Inc., a multifaceted ecosystem that fosters
innovation and drives IP, media and consumer products, is pleased
to announce the commencement of a strategic alliance with venture
partner IdeaPros. Through this alliance, the two innovator
platforms will collaborate to develop select product lines.
Edison Nation will handle development, sourcing, production,
distribution, and sales for certain brands created by IdeaPros
entrepreneurs. Initial collaborations will include offerings from
Lotus, a beauty sponge cleaning tool, and Raw Beauty Co., an
organic skincare line.
With the help of Edison Nation, Lotus, created by FiFi Larney,
will launch two different sizes of the cleaning tool that will be
sold individually as well as in kits with make-up blenders and
cleaning solution.
Raw Beauty Co., created by Aziza Nicholson, develops
high-quality natural, organic, cruelty-free products. Edison Nation
will first launch a complete, five-product facial regimen, with
body and hair products to follow. The company will distribute the
products via Amazon as well as other e-commerce and retail
channels.
“With this alliance, Edison Nation is forming a strong, mutually
beneficial relationship with a key player in the innovation
sector,” says Chris Ferguson, CEO of Edison Nation. “The global
skincare industry is projected to be worth $183 billion by 2025, so
we are thrilled to begin this endeavor by helping develop products
in this sector and other industries.”
Fred Cary, Co-Founder of IdeaPros, comments, “IdeaPros is
hyper-focused on building extraordinary products with broad market
appeal. Now, with our strategic partnership with Edison Nation, we
have a world-class partner with the talent and resources necessary
to introduce these products to the nation and beyond. I am
personally honored to have this association and we have an
extraordinary and continuing product flow that will keep us all
busy for years to come.”
About Ideapros
IdeaPros® is the world's first Super Venture Partner™. Led by
co-founder Frederick Cary, a nationally known industry leader with
decades of experience, IdeaPros helps brilliant entrepreneurs bring
their innovative product ideas to life.
About Edison Nation, Inc.
Edison Nation, Inc. (EDNT), is a multifaceted ecosystem which
fosters innovation and drives IP, media and consumer products.
Edison offers innovation sourcing, product design, sales,
manufacturing, and fulfillment services. Edison Nation’s model is
to source innovative ideas to launch internally or license to brand
partners. Edison Nation hopes to leverage its television property,
Everyday Edisons, to become the recognized leader in the innovator
community.
For more information, please visit www.edisonnation.com.
Forward-Looking Statements
This press release contains forward-looking statements that
involve substantial risks and uncertainties. All statements, other
than statements of historical facts, included in this press release
regarding strategy, future operations and plans, including
assumptions underlying such statements, are forward-looking
statements, and should not be relied upon as representing the
Company's views as of any subsequent date. Such forward-looking
statements are based on information available to the Company as of
the date of this release and involve a number of risks and
uncertainties, some beyond the Company's control, that could cause
actual results to differ materially from those anticipated by these
forward-looking statements, including consumer, regulatory and
other factors affecting demand for the Company's products, any
difficulty in marketing the Company's products in global markets,
competition in the market for consumer products, any inability to
raise capital to fund operations and service the Company's debt.
Additional information that could lead to material changes in the
Company's performance is contained in its filings with the SEC. The
Company is under no obligation to, and expressly disclaims any
responsibility to, update or alter forward-looking statements
contained in this release, whether as a result of new information,
future events or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20200115005156/en/
Investor Relations: Aimee Carroll Phone: (484) 893-0060
Email: Investors@edisonnation.com
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