First Citizens Bank Launches 'Sound of Support' 2019 Holiday Giving Effort for Teen Cancer America
December 03 2019 - 8:45AM
First Citizens Bank’s holiday “Sound of Support” campaign for
nonprofit Teen Cancer America (TCA) officially begins today (Giving
Tuesday).
Through Dec. 31, 2019, the bank is encouraging customers,
friends and families to give $5 or more to add a song to a
designated Spotify® TCA playlist. By visiting
firstcitizens.com/sound and making a donation, they can share their
favorite inspirational song to support and encourage teen cancer
patients.
“Music is an important force in the lives teens and young
adults, especially those facing cancer,” said Jeff Ward, chief
strategy officer for First Citizens Bank and Teen Cancer America
board member. “That’s why First Citizens has launched the ‘Sound of
Support’ — to give the gift of healing, joy and comfort through the
power of music.”
Funds collected by the “Sound of Support” initiative benefit
Teen Cancer America. The national nonprofit works to increase the
number of cancer care facilities and specialized treatment programs
for teens and young adults. The money raised by First Citizens for
TCA goes directly to local partner hospitals.
The “Sound of Support” – How To Participate
- Go to firstcitizens.com/sound to make a donation.
- Once you’ve made a donation, you’ll be prompted to add your
favorite motivational song to the TCA Spotify playlist (one
donation per one song choice).
“With just a few online clicks, we can join together and make a
tremendous difference — by sharing our favorite songs to inspire
and hearten young cancer patients just when they need it most,”
Ward said.
Individuals, businesses, school groups and civic organizations
are encouraged to make a contribution and share their song
selections. In addition, First Citizens associates across the bank
will participate in the holiday campaign.
In addition to the “Sound of Support” effort, three powerful new
Teen Cancer America commercials developed by First Citizens will
air in North Carolina and South Carolina markets over the holiday
season. They’re also available to view on the bank’s YouTube site.
The commercials feature young cancer patients describing the
personal impact TCA is making in their lives.
Most hospitals don’t have special cancer programs or facilities
for 13 - 24-year-olds, who are typically treated in units for
children or older adults. Teen Cancer America bridges the gap. It
creates dedicated, state-of-the-art programs and facilities to meet
the unique needs of this age group.
Over the past five years, First Citizens has helped launch TCA
partnerships with five medical centers: Duke Cancer Institute in
Durham, N.C.; UNC Lineberger Comprehensive Cancer Center in Chapel
Hill, N.C.; Monroe Carell Jr. Children’s Hospital at Vanderbilt in
Nashville, Tenn; Prisma Health Cancer Institute in Greenville,
S.C.; and Bon Secours St. Francis Health System also in Greenville,
S.C. In September 2019, Bon Secours opened the first Teen Cancer
America unit in the Carolinas.
First Citizens and Teen Cancer America are also talking with
other major medical centers throughout the bank’s markets about
establishing new TCA programs.
About First Citizens Bank
First Citizens Bank’s 2019 “Sound of Support” campaign is a
continuation of its largest-ever philanthropic endeavor for TCA
that began in 2015. The holiday initiative is one of many
efforts that First Citizens participates in and sponsors to raise
funds, build awareness and partner with medical centers for the
nonprofit. The bank is the principal Southeastern corporate sponsor
of Teen Cancer America.
Founded in 1898, First Citizens is one of the largest
family-controlled banks in the U.S., with offices in 19 states.
Headquartered in Raleigh, N.C., First Citizens Bank is a
wholly-owned subsidiary of First Citizens BancShares Inc. (Nasdaq:
FCNCA), which has $37 billion in assets. First Citizens Bank.
Forever First®. For more information, visit firstcitizens.com.
About Teen Cancer America
Founded by rock icons Roger Daltrey and Pete Townshend of The
Who, Teen Cancer America develops specialized facilities, treatment
and age-specific services that are proven to improve outcomes and
survivorship for adolescents and young adults (AYA) fighting
cancer. TCA helps hospitals and healthcare professionals bridge the
gap between pediatric and adult oncology care by supporting
hospitals and outpatient facilities in the development of
specialized units and programs for this age group. TCA brings
together physicians and allied healthcare professionals in both
pediatric and adult oncology. Age-targeted care for this population
is necessary for medical and appropriate psychosocial development.
Outcomes associated with some cancers that target this age group
have not improved in over 30 years. For more information, visit
teencanceramerica.org.
Contact: |
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Barbara ThompsonFirst Citizens Bank(919) 716-2716 |
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