TORONTO and VANCOUVER, Nov. 1,
2019 /PRNewswire/ - This holiday season, award-winning
and design-focused Canadian cannabis brand, Tokyo Smoke, is teaming
up with iconic luxury retailer, Holt Renfrew, for a first of its
kind collaboration that introduces fashion to flower. The
collaboration includes a capsule collection of cannabis accessories
wrapped in Holt Renfrew's Toile print and holiday pop-up accessory
shops at Holt Renfrew's locations in Vancouver and Toronto's Yorkdale Shopping Centre.
The Tokyo Smoke and Holt Renfrew brand intersection offers a
unique and groundbreaking opportunity for both retailers, who share
the same approach to thoughtful and intentional design. Celebrating
the feeling of a true Canadian winter, two special edition products
were born: the Catch All Tray and the Storage Jar, both featuring
Holt Renfrew's Holiday Toile print inspired by a winter wonderland.
The special edition products will be accompanied by a curated
selection of Tokyo Smoke's best selling design and fashion forward
accessories, suited for every type of cannabis user, from beginners
to connoisseurs.
"This collaboration was an incredible opportunity for two
seemingly diverse worlds to collide—Tokyo Smoke as a newcomer in
the nascent legal recreational cannabis industry, and Holt's as an
established and highly esteemed fashion retailer," said Berkeley
Poole, VP & Creative Director, Tokyo Smoke Brands. "We share a
love for design, beauty and luxury in every experience. This
collaboration allows us to introduce Tokyo Smoke to consumers in a
way that sparks interest and curiosity. Our chic accessories will
make any home warmer this season, perhaps for new customers who may
not have considered cannabis as part of their holiday celebrations
in the past."
Tokyo Smoke has been working to change the perception of
cannabis use through thoughtfully designed products, education-led
events and immersive retail experiences. This collaboration is
another stepping stone in shifting the narrative and allowing the
brand to continue educating Canadians.
Reflective of Tokyo Smoke's retail locations, the pop-ups will
be a sensory experience: bright and spacious with items
intentionally displayed. Holt Renfrew associates will be on-site to walk
guests through each accessory, educating them on tailored
experiences for their specific needs.
The Vancouver pop-up, located
at 737 Dunsmuir Street, opens Friday
November 1, 2019. Toronto's
Yorkdale Shopping Centre pop-up, located at 3401 Dufferin St.,
opens Saturday, November 2, 2019.
Both locations will welcome consumers who are 19 years of age or
older until December 31, 2019.
To learn more about Tokyo Smoke, visit TokyoSmoke.com. For
additional information about the Holt Renfrew x Tokyo Smoke
collaboration, or to request an interview with a Tokyo Smoke
representative, please contact:
Samantha Ben, Com.motion Inc.
Email: sben@causeacommotion.com
Phone: 905.699.1366
About Tokyo Smoke
Tokyo Smoke is an award-winning,
design-focused, legal cannabis brand and retailer who believes that
cannabis is good and that consumers' shopping experiences should be
nothing short of great. Tokyo Smoke has 7 retail stores across
Canada and 3 coffee shops. For
more information please visit www.tokyosmoke.com
About Holt Renfrew
Celebrating an over 180-year
heritage, Holt Renfrew is recognized worldwide for an inspired
shopping experience. Founded in 1837 as a modest hat shop, Holt
Renfrew would soon become a purveyor of fashion to Her Majesty
Queen Victoria. In the 1930s, Holt Renfrew began to establish
exclusive accounts with leading European designers, hosting
Monsieur Christian Dior himself in 1947 as he launched his "New
Look". After many years of foreign ownership Holt Renfrew was
acquired in 1986 by W. Galen and the Hon. Hilary M. Weston. Under Weston ownership Holt
Renfrew has become Canada's
destination for luxury retail. Visit us at www.holtrenfrew.com.
About Canopy Growth Corporation
Canopy Growth
(TSX:WEED, NYSE:CGC) is a world-leading diversified cannabis, hemp
and cannabis device company, offering distinct brands and curated
cannabis varieties in dried, oil and Softgel capsule forms, as well
as medical devices through Canopy Growth's subsidiary, Storz &
Bickel GMbH & Co. KG. From product and process innovation to
market execution, Canopy Growth is driven by a passion for
leadership and a commitment to building a world-class cannabis
company one product, site and country at a time. Canopy Growth has
operations in over a dozen countries across five continents.
Canopy Growth's medical division, Spectrum Therapeutics is
proudly dedicated to educating healthcare practitioners, conducting
robust clinical research, and furthering the public's understanding
of cannabis, and has devoted millions of dollars toward cutting
edge, commercializable research and IP development. Spectrum
Therapeutics sells a range of full-spectrum products using its
colour-coded classification Spectrum system as well as single
cannabinoid Dronabinol under the brand Bionorica Ethics.
Canopy Growth operates retail stores across Canada under its award-winning Tweed and Tokyo
Smoke banners. Tweed is a globally recognized cannabis brand which
has built a large and loyal following by focusing on quality
products and meaningful customer relationships.
From our historic public listing on the Toronto Stock Exchange
and New York Stock Exchange to our continued international
expansion, pride in advancing shareholder value through leadership
is engrained in all we do at Canopy Growth. Canopy Growth has
established partnerships with leading sector names including
cannabis icons Snoop Dogg and Seth
Rogen, breeding legends DNA Genetics and Green House Seeds,
and Fortune 500 alcohol leader Constellation Brands, to name but a
few. Canopy Growth operates eleven licensed cannabis production
sites with over 10.5 million square feet of production capacity,
including over one million square feet of GMP certified production
space. For more information visit www.canopygrowth.com
Notice Regarding Forward Looking Statements
This news
release contains "forward-looking statements" within the meaning of
the United States Private Securities Litigation Reform Act of 1995
and "forward-looking information" within the meaning of applicable
Canadian securities legislation. Often, but not always,
forward-looking statements and information can be identified by the
use of words such as "plans", "expects" or "does not expect", "is
expected", "estimates", "intends", "anticipates" or "does not
anticipate", or "believes", or variations of such words and phrases
or state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved.
Forward-looking statements or information involve known and unknown
risks, uncertainties and other factors which may cause the actual
results, performance or achievements of Canopy Growth or its
subsidiaries to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements or information contained in this news
release. Examples of such statements include statements with
respect to future product format offerings. Risks, uncertainties
and other factors involved with forward-looking information could
cause actual events, results, performance, prospects and
opportunities to differ materially from those expressed or implied
by such forward-looking information, including the Company's
ability to satisfy provincial sales contracts or provinces
purchasing all cannabis allocated to them, and such risks contained
in the Company's annual information form dated June 25, 2019 and filed with Canadian securities
regulators available on the Company's issuer profile on SEDAR at
www.sedar.com. Although the Company believes that the assumptions
and factors used in preparing the forward-looking information or
forward-looking statements in this news release are reasonable,
undue reliance should not be placed on such information and no
assurance can be given that such events will occur in the disclosed
time frames or at all. The forward-looking information and
forward-looking statements included in this news release are made
as of the date of this news release and the Company does not
undertake an obligation to publicly update such forward-looking
information or forward-looking information to reflect new
information, subsequent events or otherwise unless required by
applicable securities laws.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/fashion-meets-flower-with-holt-renfrew-x-tokyo-smoke-holiday-collaboration-300949971.html
SOURCE Canopy Growth Corporation