NEW AGE HEALTH SCIENCES LAUNCHES RADIATION PROTECTION AND HEARING HEALTH PRODUCTS IN JAPAN
October 25 2019 - 6:30AM
New Age Beverages Corporation (NASDAQ: NBEV), the
Colorado-based organic and natural products company, today
announced the launch of the their patented
‘NHANCED Cell
Defense and
‘NHANCED Hearing products
through their direct-to-consumer network that spans over 50,000
exclusive sales consultants throughout Japan.
New Age’s Health Sciences Division (a wholly
owned subsidiary of New Age) was established after the Company
acquired the Premier Micronutrient Corporation. With the
acquisition, New Age gained one of the most extensive patent
portfolios in the consumer goods industry along with cooperative
research studies and clinical trials spanning a range of consumer
needs including cardiovascular health, diabetes improvement,
hearing health, radiation protection, and others. The Company has
now launched its radiation protection product and hearing health
product under its umbrella ‘NHANCED brand in Japan, following the
recent test marketing in Korea in the beginning of the third
quarter.
Gerald M Haase MD, Chief Medical Officer of the
New Age Health Sciences Division, stated “Ionizing radiation is
particularly injurious to human DNA, cells and tissues causing
oxidative stress, inflammation and breakage. It widely affects the
population including frequent air travelers and those with
occupational or medical exposures, and most consumers are
completely unaware of the risks. New Age’s Cell Defense product has
been proven to protect human DNA against the effects of ionizing
radiation in clinical trials, and oral administration has been
shown to strongly and specifically protect human DNA from double
strand breakage.”
Vestibular disorders and tinnitus (ringing in
the ears) is caused by aging, noise exposure, and a number of other
factors that cause damage to the temporal lobe auditory cortex, the
cochlear nucleus, the vestibulocochlear nerve, and the cochlea.
Oral consumption of New Age’s ‘NHANCED Hearing has been shown in
clinical trials to reduce oxidative stress and inflammation in
these areas and provide symptomatic improvement in a majority of
subjects.
Both New Age’s radiation protection and hearing
health findings have been published in the Journal of the American
College Of Cardiology and the American Journal of Otolaryngology
respectively with references to be found at:
Kuefner MA, et al. Radiology. 2012
Jul;264(1):59-67. doi: 10.1148/radiol.12111730. Epub 2012 Apr 16.
Brand M, et al. PLoS One. 2015 May 21;10(5):e0127142.
doi:10.1371/journal.pone.0127142. eCollection 2015.
Haase GM, et al. Am J Otolaryngol. 2011
Jan-Feb;32(1):55-61. doi: 10.1016/j.amjoto.2009.09.002. Epub 2009
Nov 7. Haase GM, et al. Otol Neurotol. 2016 Sep;37(8):303-8. doi:
10.1097/MAO.0000000000001072.
Tsukuru Nagahama, Vice President in Japan for
New Age, commented: “Japan is having its best year in performance
in the past 10 years, driven by the expansion of New Age’s
Noni+Collagen product, the Te Mana Tahiti skin care portfolio
rollout, the recent ‘NHANCED CBD launch that met with unprecedented
success, and now the launch of ‘NHANCED Cell Defense and ‘NHANCED
Hearing Health. As New Age’s largest market, we are excited to lead
the way for the Company as the first major market to launch these
initial Health Sciences products through our system of more than
50,000 dedicated exclusive consultants.”
About New Age Beverages Corporation
(NASDAQ: NBEV)
New Age is a Colorado-based healthy products
company dedicated to inspiring and educating consumers to "live
healthy." The Company is the only omni-channel company with access
to traditional retail, e-commerce, direct-to-consumer, and medical
channels across 60 countries around the world. New Age is also the
only one-stop-shop of healthy beverages and includes the brands
Nestea, Illy Coffee, Volvic, Evian, Tahitian Noni, TeMana, Búcha
Live Kombucha, Marley, and others. New Age competes in the growth
segments of the >$1 trillion-dollar non-alcoholic beverage
industry and has become one of the largest non-alcoholic healthy
beverage companies in the world.
The Company operates the websites
www.newagebev.com, www.bwrgroup.com. www.morinda.com,
www.mybucha.com, www.xingtea.com, www.drinkmarley.com,
www.nhancedcbd.com, and www.cocolibre.com.
New Age has exclusively partnered with the world's 5th largest
water charity, WATERisLIFE, to end the world water crisis with the
most innovative technologies available. Donate at WATERisLIFE.com
to help us #EnditToday.
Safe Harbor Disclosure
This press release contains forward-looking
statements that are made pursuant to the safe harbor provisions
within the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Forward-looking statements are any statement reflecting
management's current expectations regarding future results of
operations, economic performance, financial condition and
achievements of the Company including statements regarding New Age
Beverage's expectation to see continued growth. The forward-looking
statements are based on the assumption that operating performance
and results will continue in line with historical results.
Management believes these assumptions to be reasonable but there is
no assurance that they will prove to be accurate. Forward-looking
statements, specifically those concerning future performance are
subject to certain risks and uncertainties, and actual results may
differ materially. New Age Beverages competes in a rapidly growing
and transforming industry, and other factors disclosed in the
Company's filings with the Securities and Exchange Commission might
affect the Company's operations. Unless required by applicable law,
NBEV undertakes no obligation to update or revise any
forward-looking statements.
For investor inquiries about New Age
Beverages Corporation please contact:
Media:Desiree Rosa MULTIPLY
Tel: 202-292-4566NewAgeBev@wearemultip.ly
Investor Relations Counsel:Cody
Slach, GatewayTel 949-574-3860NBEV@GatewayIR.com
New Age Beverages
Corporation:Gregory A. GouldChief Financial OfficerTel
303-566-3030GGould@NewAgeBev.com
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