Modelo, the beer brewed with The Fighting Spirit™, proudly
announces it has teamed up with Anderson .Paak for the Modelo
Fighting Chance Concert Series, an iHeartRadio production.
Together, along with music fans, they are raising money for the
International Rescue Committee (IRC) to help refugees, immigrants
and Americans in need achieve their full potential.
A Media Snippet accompanying this announcement is
available by clicking on the image or link below:
Fans can join the cause and see Anderson .Paak perform in San
Francisco on November 13; Atlanta on November 15; and New York on
November 17. Tickets are available now at
ModeloUSA.com/FightingChanceConcert with proceeds benefitting the
IRC. Modelo and iHeartMedia will give four lucky fans an
opportunity to win VIP trips to New York to see Anderson .Paak in
concert at Brooklyn Steel on November 17. Enter for a chance to win
at iHeartRadio.com/Modelo.*
These days, the Grammy Award winner is known for blending rap
and R&B in funky, soulful and thoughtful hits. But before
topping the charts, .Paak experienced hardships. Along with his
wife and newborn son, he found himself without a home after losing
a seasonal job. Facing adversity, he made the decision to keep
fighting for his family and pursue his passion for music, grinding
his way to success.
“As someone who’s struggled, who not too long ago had no job or
place to call home, I know the importance of being given a fighting
chance,” said .Paak. “Music was my fighting chance. Now, I’m
thankful to team up with Modelo to give those in need a shot at
proving what they’re made of.”
The hardworking men and women who drink Modelo share .Paak’s
qualities of grit and tenacity that have fueled his musical
accomplishments. “Anderson’s inspiring story proves what Modelo
drinkers believe – that it doesn’t matter where you come from, it
matters what you’re made of,” said Greg Gallagher, Vice President,
Brand Marketing, Casa Modelo. “We’re proud to partner with him to
help give a fighting chance to those with The Fighting Spirit™ and
support the communities that have made Modelo the No. 1 import
beer.”
Funds raised from the concert series will support the IRC’s
breadth of programs spanning health, education and economic
development, as well as help those fleeing from crisis and conflict
survive, recover and rebuild their lives. In the U.S., the IRC
offers a variety of critical financial and employment services,
including job-search assistance, skill-building workshops, business
counseling and access to car, credit and small-business loans.
"The International Rescue Committee is at work in some of the
toughest places on earth, providing lifesaving aid to those
affected by crisis and conflict," said Lauren Gray, senior director
of global corporate partnerships at the IRC. “Everyone deserves a
safe place to live, a job and education for their kids, and the
opportunity to reach their full potential. Through these concerts,
Modelo, Anderson and his fans will help the IRC deliver
comprehensive and critical resources to refugees and vulnerable
families in the U.S. and across the globe.”
MODELO – THE BEER BREWED FOR THOSE WITH THE
FIGHTING SPIRIT™Modelo has always been committed to
honoring those with The Fighting Spirit™. This deep-rooted value is
inspired by the group of immigrants who founded Modelo in 1925 in
search of a better life and then persevered through obstacles to
pave the way for the next generation.
The Modelo Fighting Chance Concert Series marks just one way
Modelo gives back and enables this tenacious spirit through the
Modelo Fighting Chance Project. In partnership with non-profit
organizations, Modelo helps give driven people, who need support,
the fighting chance they deserve through access to assistance in
areas such as career development, financial stability and
entrepreneurship.
To learn more, including how you can help give someone a
fighting chance, visit ModeloUSA.com/FightingChanceConcert.
*About the SweepstakesNo purchase or payment or
donation of any kind necessary to enter or win. A purchase or
payment will not increase an entrant’s chances of winning. Open to
legal residents of the 50 United States (D.C.), 21+ at the time of
entry. Void where prohibited. Sweepstakes ends 11/3/19. To enter,
and for official rules, prize description and odds disclosure,
visit www.iheartradio.com/modelo. Prizes provided by
iHeartMedia.
About Modelo® Born in 1925 in the small
town of Tacuba, Mexico, Modelo has been bringing distinctive
high-quality beer to people ever since, including Modelo Especial®,
Modelo Negra®, Modelo Chelada Especial™, Modelo Chelada Tamarindo
Picante™ and Modelo Chelada Limón y Sal™. Modelo Especial is a
golden, full-flavored Pilsner-style Lager with a clean, crisp
finish whose original recipe was first brewed under the vision to
create a 'model' beer. As the #1 imported beer in the U.S., Modelo
Especial recently surpassed 100MM cases sold in 2018. Modelo Negra
is a Munich Dunkel-style Lager brewed with slow-roasted caramel
malts for a rich, smooth taste. Modelo now has three authentic
flavors that bring to life the Mexican michelada tradition for
consumers in the U.S.:
classic Modelo Chelada Especial, sweet and
spicy Modelo Chelada Tamarindo Picante and the
brand’s newest addition, Modelo Chelada Limón Y Sal.
The Modelo family of beers are exclusively brewed, imported and
marketed for the U.S. by Constellations Brands.
About the International Rescue CommitteeThe
International Rescue Committee responds to the world’s worst
humanitarian crises, helping to restore health, safety, education,
economic wellbeing, and power to people devastated by conflict and
disaster. Founded in 1933 at the call of Albert Einstein, the IRC
is at work in over 40 countries and 25 offices across the U.S.
helping people to survive, reclaim control of their future, and
strengthen their communities. Learn more
at www.rescue.org and follow the IRC
on Twitter & Facebook.
About iHeartMediaiHeartMedia is the number one
audio company in the United States, reaching nine out of 10
Americans every month – and with its quarter of a billion monthly
listeners, has a greater reach than any other media company in the
U.S. The company’s leadership position in audio extends across
multiple platforms including more than 850 live broadcast stations;
streaming music, radio and on demand via its iHeartRadio digital
service available across more than 250 platforms and 2,000 devices
including smart speakers, digital auto dashes, tablets, wearables,
smartphones, virtual assistants, TVs and gaming consoles; through
its influencers; social; branded iconic live music events; and
podcasts as the #1 commercial podcast publisher globally.
iHeartMedia also leads the audio industry in analytics and
attribution technology for its marketing partners, using data from
its massive consumer base. iHeartMedia is a division of
iHeartMedia, Inc. (NASDAQ: IHRT).
Visit iHeartMedia.com for more company information.
About Constellation Brands Constellation Brands
(NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading
international producer and marketer of beer, wine and spirits with
operations in the U.S., Mexico, New Zealand, Italy and Canada.
Constellation is the third-largest producer and marketer of beer
for the U.S. market and the world’s leading premium wine company
with a leading market position in the U.S. Constellation’s wine
portfolio is complemented by select premium spirits brands.
Constellation’s brand portfolio includes Corona Extra, Corona
Light, Modelo Especial, Modelo Negra, Pacifico, Ballast Point,
Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West,
Franciscan Estate, Ruffino, The Prisoner, SVEDKA Vodka, Casa Noble
Tequila and High West Whiskey. We express our company vision: to
elevate life with every glass raised. To learn more, follow us on
Twitter @cbrands and
visit www.cbrands.com.
MEDIA CONTACT: John Arango
john.arango@zenogroup.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/f48112cc-f1e3-420d-b4b7-f29f2529225d
https://www.globenewswire.com/NewsRoom/AttachmentNg/a698cddd-a14a-4813-8194-7ed731011ec8
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