NEW YORK, Oct. 10, 2019 /PRNewswire/ -- Epsilon and Fallon
Worldwide today announced their new appointment as lead agency of
record for KeyBank. The agencies bring a collaborative model to
brand awareness and performance for KeyBank, integrating the
strength of data-driven strategy and creativity for above and
below-the-line work.
"In a crowded marketplace, it takes deep client insights and a
distinctive voice to standout," said Justin
Morcelle, Chief Marketing Officer, KeyBank. "The unique
combination of Epsilon's insights and Fallon's breakthrough
creative will drive our business in a way that's both
client-centric and authentic to our brand."
Epsilon has a 25-year relationship with KeyBank, specializing in
1:1 marketing and CRM. Their proven history of success with KeyBank
opened the door for this opportunity, coupled with the ingenuity
and creative capacity of fellow Publicis Groupe agency, Fallon.
"This win is a true triumph of performance and creativity,
attributed to the seamless partnership with Fallon and sincere
desire from both teams to lean in together and create
category-leading work," said Rob
Powers, SVP, Financial Services Lead, Epsilon. "We're
excited to wrap our data expertise around compelling new strategy
and creative that drives the brand into the future."
KeyBank's mission is to empower clients, communities and
employees to thrive—helping people move forward on their financial
journey, no matter who they are or what barriers they face. This
collaboration with Epsilon and Fallon is perfectly timed to bring
brave solutions to the brand and capitalize on ambitious growth
opportunities. The integrated team offers best-in-class creative,
data and strategy, alongside superior brand stewardship and
performance.
"Choosing between performance marketing and brand advertising is
a false choice," said Rocky Novak,
Chief Executive Officer, Fallon. "This partnership is allowing us
to work in effective and emotionally resonant ways alongside a
client with truly big ambitions. It's going to be fun."
As lead agency of record, Epsilon and Fallon will lead the teams
at KeyBank and its partners in launching an entirely new platform
designed to connect all constituents and help customers prosper in
today's marketplace. The work encompasses brand strategy and
creative; media strategy, buying and planning; creative strategy
and production; 1:1 marketing, CRM, direct mail, direct response
and email marketing.
The agencies have already begun working with KeyBank, planning
to debut new work in early 2020.
About KeyCorp
KeyCorp's (NYSE: KEY) roots trace
back 190 years to Albany, New
York. Headquartered in Cleveland,
Ohio, Key is one of the nation's largest bank-based
financial services companies, with assets of approximately
$144.5 billion at June 30, 2019.Key provides deposit, lending, cash
management, and investment services to individuals and businesses
in 15 states under the name KeyBank National Association through a
network of over 1,100 branches and more than 1,400 ATMs. Key also
provides a broad range of sophisticated corporate and investment
banking products, such as merger and acquisition advice, public and
private debt and equity, syndications and derivatives to middle
market companies in selected industries throughout the United States under the KeyBanc Capital
Markets trade name. For more information,
visit https://www.key.com/. KeyBank is Member FDIC. © 2019.
KeyCorp. CFMA # 190919-661631
About Epsilon
Positioned at Publicis Groupe's core, Epsilon is a leader in
interaction management, empowering brands to transform ordinary
customer experiences into meaningful, human experiences. Our
connected suite of products and services combine leading-edge
identity management, industrial strength data and technology
expertise with big brand acumen gained over five decades working
with the industry's top brands. Our human-powered, data-led
marketing delivers unmatched depth, breadth and scale to help
brands turn meaningful human interactions into exceptional business
outcomes. For more information, visit www.epsilon.com. Follow us on
Twitter at @EpsilonMktg.
About Fallon
Fallon Worldwide is a Minneapolis-based advertising agency that's
part of Publicis Communications, the hub of creative agencies
within Paris-based Publicis Groupe
S.A. Fallon clients include Arby's, Hotwire, Culligan Water, Cooper Tire, The Venetian Resort
Las Vegas and Massage Envy. Fallon Worldwide is one of the world's
most critically acclaimed creativity companies, delivering
breakthrough ideas for some of the world's leading brands.
Additional information can be found at www.fallon.com.
Contact:
Diana
Dixon
+1-312-758-1380
diana.dixon@mslgroup.com
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