LAKEVILLE, Minn. and
STAMFORD, Conn., Sept. 26, 2019 /PRNewswire/ -- Post Consumer
Brands and WWE® (NYSE: WWE) today announced an expanded
partnership that brings the thrill and excitement of WWE to cereal
boxes nationwide as superstars Becky
Lynch and Big Show will be featured on the front of nearly 7
million boxes of Post Honeycomb® cereal and Post Golden
Crisp® cereal. The partnership was announced today at
Advertising Week in New York
City.
Raw Women's Champion Becky Lynch
will be featured on the front of Golden
Crisp cereal, whose iconic mascot Sugar Bear remains a
beloved fan favorite, while Big Show will be featured on boxes of
Honeycomb, a cereal known for its big flavor and unique big
honeycomb shape.
"Post and WWE are the perfect match, as both brands appeal to
the entire family," said Roxanne
Bernstein, Chief Marketing Officer, Post Consumer Brands.
"WWE programming is family-friendly, with more parents and kids
watching its action-packed content together than other sports
leagues. This partnership is a great way for us to engage with fans
of WWE."
"We are excited to expand our partnership with Post, which
leverages the family-friendly essence and reach of the WWE brand,"
said John Brody, WWE Executive Vice
President, Global Sales & Head of International. "Having our
larger-than-life WWE superstars featured on millions of Honeycomb
and Golden Crisp boxes is a
tremendous statement for our partnership and will enable Post to
further reach millions of families across the country."
The partnership will be supported by a variety of social media
and marketing initiatives, including digital spots featuring
Becky Lynch and Big Show, which are
available for download here.
For a limited time, fans can get a free three-month trial of WWE
Network when they purchase three boxes of participating Honeycomb
cereal or Golden Crisp cereal and
redeem their receipts online. The promotion begins Tuesday, Oct. 1, 2019, and runs through
Saturday, Feb. 29, 2020. To redeem
the promotion and for full details and terms, please visit
www.wwexpost.com.
About Post Consumer Brands
Post Consumer Brands is a business unit of Post Holdings, formed
from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today
is the third-largest cereal company in the United States, with a broad portfolio of
products spanning all segments of the category – from iconic
household name brands and value ready-to-eat cereals to
natural/organic and hot cereal varieties. As a company committed to
high standards of quality and to our values, we are driven by one
idea: To make better happen every day. For more information about
our brands, visit www.postconsumerbrands.com.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an
integrated media organization and recognized leader in global
entertainment. The company consists of a portfolio of businesses
that create and deliver original content 52 weeks a year to a
global audience. WWE is committed to family friendly
entertainment on its television programming, pay-per-view, digital
media and publishing platforms. WWE's TV-PG, family-friendly
programming can be seen in more than 800 million homes worldwide in
28 languages. WWE Network, the first-ever 24/7
over-the-top premium network that includes all live pay-per-views,
scheduled programming and a massive video-on-demand library, is
currently available in more than 180 countries. The company is
headquartered in Stamford, Conn.,
with offices in New York,
Los Angeles, London, Mexico
City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Media contacts:
For Post Consumer Brands:
Megan Weber
612.375.8551
Megan.weber@clynch.com
For WWE:
Mead Rust
203.352.1084
Mead.Rust@wwecorp.com
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SOURCE Post Consumer Brands