NEWPORT BEACH, Calif.,
Sept. 17, 2019 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) announced that it's
introducing a brand-new steak option, Carne
Asada, nationally on September 19,
2019. Chipotle Rewards members were the first to learn
of the new menu item today. To showcase the importance of its
Rewards members and the exclusive access the program provides,
Chipotle invited its top steak lovers in New York and Los
Angeles to attend early VIP tasting events.
This premium protein is cut into tender slices, seasoned with
fresh squeezed lime and finished with hand-chopped cilantro and a
blend of signature spices. Chipotle's Carne
Asada has been officially approved for the Whole30® program,
and is compliant with a Paleo diet.
Additionally, Chipotle teamed up with film director David Gelb to spotlight a behind-the-scenes look
of the careful preparation and details that go into Chipotle's
Carne Asada. Gelb, with Independent
Media, is an American director and the creator of Jiro Dreams of
Sushi, Chef's Table and Street Food. These spots are a continuation
of Chipotle's Behind the Foil campaign that launched in
February 2019. This content
highlights real Chipotle team members and provides an inside look
at the real, fresh food and preparation that happens in Chipotle
kitchens every day.
The new Carne Asada joins
Chipotle's original steak on menus for a limited time after
successfully going through the company's stage gate process,
including pilots in Cincinnati,
Ohio and Fresno,
California. Carne Asada is
Chipotle's newest protein addition since the return of chorizo in
September 2018.
"Our Carne Asada steak is amazingly tender, hand cut, and
grilled fresh every day. It performed incredibly well
in the test markets and we're excited to be introducing
this terrific, new steak nationwide for a limited time," said
Chris Brandt, Chief Marketing
Officer of Chipotle.
Customers nationwide can also get Carne
Asada delivered straight to their doors free every
Sunday in September.
Free delivery offer is valid only for orders placed and
fulfilled on Sundays in September
2019 from participating Chipotle locations within Chipotle's
delivery areas, during normal operating hours for such locations.
Minimum order $10, maximum order
$200, in each case excluding tax.
Deliveries are subject to availability. Redemptions of Chipotle
Rewards and other promotional offers may be included in a
qualifying delivery order but do not count towards satisfaction of
minimum purchase requirements. The offer cannot otherwise be
combined with other offers or promo codes and is non-transferrable.
No adjustments to previous purchases. Valid only at
order.chipotle.com and on the Chipotle app; not valid on orders
placed via third-party delivery platforms. Chipotle reserves the
right to modify or terminate this offer at any time without
notice. Additional restrictions may apply; void where
prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,500 restaurants as of June
30, 2019, in the United States, Canada,
the United Kingdom, France and Germany and
is the only restaurant company of its size that owns and operates
all its restaurants. With more than 80,000 employees passionate
about providing a great guest experience, Chipotle is a longtime
leader and innovator in the food industry. Chipotle is committed to
making its food more accessible to everyone while continuing to be
a brand with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill