Eros Now Partners With ROKKI to Offer AirAsia WiFi Users Best of Indian Entertainment and Discounted Subscription Plan Vouche...
September 16 2019 - 8:50AM
Business Wire
Provides an uninterrupted experience to
audiences traveling on AirAsia flights
Eros Now, a premier Indian OTT entertainment platform with more
than 154 million registered users, today announced its partnership
with ROKKI, AirAsia’s in-flight WiFi service provider. The
partnership will provide access to the on-demand platform’s
programming using guests’ own devices while on board WiFi-enabled
AirAsia flights. The goal of the alliance is to improve passengers
in-flight experience through access to the vast content library of
Eros Now.
Powered by ROKKI, AirAsia WiFi will host a variety of Eros Now’s
compelling content that guests can watch for free. It will also
host a microsite that will enable guests to discover more of the
OTT platform’s offerings and purchase discounted subscription plan
vouchers on board. The voucher offers one-month access to the OTT
platform’s premium content that boasts over 12,000 Bollywood
movies, original shows, Quickies, music and other content available
on the digital video streaming platform.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros
Digital, said “On-the-go consumers are always on the lookout
for interesting content. Our intent has always been to deliver the
best of services to meet end users’ demands and expectations. By
partnering with ROKKI, AirAsia’s in-flight WiFi provider, we plan
to attract the in-flight consumers by offering Eros Now’s vast
collection of Bollywood movies which remains to be a popular choice
apart from Originals, Quickies and more.”
Sargunan Seenivasan, Head of ROKKI, said, “In line with
ROKKI’s continuous efforts to transform the inflight experience
through our key offerings - entertainment, connectivity, and
e-commerce - our partnership with Eros Now is another step towards
creating a dynamic and engaging experience through content-driven
commerce. Being able to enjoy Eros Now’s curated content on board
and subsequently purchase subscription vouchers takes the
experience from inflight to onground seamlessly.”
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc became the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films for home entertainment distribution. The Company also owns
the rapidly growing OTT platform Eros Now. For further information,
please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 154.7 million registered users and
18.8 million paying subscribers worldwide with the promise of
endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com
About ROKKI
ROKKI is a leading provider of inflight entertainment,
e-commerce and connectivity solutions that powers the award-winning
AirAsia WiFi digital platform. ROKKI has revolutionised the
traveller experience, enabling millions to stay online and
connected on their personal mobile device above the clouds. ROKKI
continues to grow across a number of territories with its on-board
Wi-Fi services and cutting edge, media-rich digital advertising
solutions. For further information, visit rokki.com.
For further information, please visit: www.erosplc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190916005483/en/
Mark Carbeck Chief Corporate and Strategy Officer Eros
International Plc +44 207 258 9909 mark.carbeck@erosintl.com Media:
Erica Bartsch Sloane & Company +1 212 446 1875
ebartsch@sloanepr.com
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