BOCA RATON, Fla., Aug. 22, 2019 /PRNewswire/ -- Celsius Holdings,
Inc. (Nasdaq: CELH), maker of the leading global fitness drink,
CELSIUS®, today announced that the Company is launching
its first national guerrilla marketing tour, which will make its
way across the U.S. The Live Fit Tour will officially kick off in
NYC on September 7th with
a CELSIUS® branded pop up fitness event in Union Square. The brand
owned event will feature various interactive fitness activities
including outdoor classes hosted by popular local instructors from
several nationwide fitness chains, as well as competitive
activities to inspire attendees and influencers to find what
motivates them to live an active lifestyle.
The CELSIUS® Live Fit Tour will be bringing its proprietary and
clinically proven healthy functional energy drink to 12 cities
(New York City, Boston, Seattle, Portland, San
Francisco, Los Angeles,
San Diego, Phoenix, Dallas, Miami, Orlando, and Tampa) with a goal of inspiring and creating a
movement which energizes each city with approximately 300,000
samples to be distributed along the way. In addition, the Live Fit
Tour will also be stopping at various retailers, distributors,
local events, and fitness partners like Planet Fitness, Gold's Gym
and 24 Hour Fitness.
"With CELSIUS®'s increased national availability and impressive
distribution growth, the decision to launch our National Live Fit
Marketing initiative at this time was a strategic one," commented
John Fieldly, President and Chief
Executive Officer. "Our year-over-year revenue growth of 73% in the
second quarter of 2019, as well as expansion with national retailer
partners including Target, CVS, Rite Aid, 7-Eleven and Kroger, and
the addition of significant DSD partners, makes this the right time
to continue to disrupt the market and drive further trial and
awareness in these key geographies.
"Following our recent launch in New
York City and our distribution agreement with Big Geyser,
New York's largest independent
non-alcoholic beverage distributor, which serves 20,000 locations
in the five boroughs of New York
City, we believe that launching our Live Fit Tour in the NYC
metropolitan area will further leverage our partnership and
presence in the market. Through our core LIVE FIT brand position,
we created a tour which will promote an active lifestyle that is
aligned with our healthy, functional fitness forward position and
targets today's health minded consumer."
The trend forward functional energy brand has gained momentum as
CELSIUS® is growing faster than the category, at a
reported 38.6%, year to date (Last 52 Weeks Ending 7.14.2019, SHELF
STABLE FUNCTIONAL BEVERAGE, SPINSscan Conventional Markets: TOTAL
US – CONVENIENCE).
Interested in carrying CELSIUS® as a distributor or in your
retail cooler? Contact SALES@CELSIUS.COM
Media inquiries
or more information about the Live Fit Tour? Contact
kwatson@celsius.com
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (Nasdaq: CELH), is a global company with
a proprietary, clinically proven formula for its brand CELSIUS® and
all its sub-brands. A lifestyle fitness drink and a pioneer in the
rapidly growing performance energy sector, CELSIUS® has four
beverage lines that each offer proprietary, functional,
healthy-energy formulas clinically-proven to offer significant
health benefits to its users. The four lines include, CELSIUS®
Originals, CELSIUS HEAT™, CELSIUS® On-the-Go, and CELSIUS®
Sweetened with Stevia. CELSIUS® has zero sugar, no preservatives,
no aspartame, no high fructose corn syrup, and is non-GMO, with no
artificial flavors or colors. The CELSIUS® line of products is
Certified Kosher and Vegan. CELSIUS® is also soy and gluten-free
and contains very little sodium. CELSIUS® is backed by six
university studies that were published in peer-reviewed journals
validating the unique benefits CELSIUS® provides. CELSIUS® is sold
nationally at Target, CVS, GNC, Vitamin Shoppe, 7-Eleven, Dick's
Sporting Goods, The Fresh Market, Sprouts and other key regional
retailers such as HEB, Publix, Winn-Dixie, Harris Teeter, Shaw's and Food Lion. It is also
available on Amazon, at fitness clubs and in select micro-markets
across the country. For more information, visit CELSIUS® at
www.celsius.com or Celsius Holdings, Inc., at
www.celsiusholdingsinc.com.
Investor Relations:
Cameron Donahue
(651) 653-1854
cameron@haydenir.com
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SOURCE Celsius Holdings, Inc.